Attracting leads to your business
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This document provides tips for small business owners to generate quality leads themselves without a marketing or sales team. It recommends establishing a strong web presence through a business website, adding value by providing useful content, gathering customer information through online forms, advertising on Facebook and Google, using social media, partnering with complementary businesses, and asking for referrals from happy customers.
Attracting leads to your business
- 1. ATTRACTING LEADS TO YOUR BUSINESS
- 2. As a business owner you might find yourself struggling with lead generation because you wouldn’t have a marketing department to support you by providing quality leads. Neither will you have a sales team at your disposal to go convert those leads into deals. Here are some very effective tips that would help you generate quality leads yourself -
- 3. WEB PRESENCE Establish a strong web presence. As a business owner, you will not have a physical office address, as such, but that shouldn’t stop you from getting a virtual office space. We’re talking about websites here! Having a business website will lend credibility and a touch of professionalism to your home business.
- 4. ADD VALUE If you want to attract leads make sure you add value to them through your products, services and even the content that you have on the web. For example, if you sell baked goods from home, it’s a good idea to provide culinary tips on your website. Something like that will attract people to your site, where they will eventually find more about what you do and perhaps become a customer.
- 5. GET INFORMATION Get as much information as possible about your prospects. You could have your prospects fill up one line web forms that help you gather information about them. When someone visits your website or social media page, you should be tracking their online behavior. There are good marketing automation software programs that allow you to do so. You can later use this insight to position your business offerings in a manner that most appeals to them.
- 6. ADVERTISEMENTS ON FACEBOOK & GOOGLE Facebook and Google Ads are catching up big time. These advertisements place your product/services on relevant web search results and web pages. For example, if you are selling baked goods from home, then you can choose to place advertisements of your products on sites and Facebook pages that talk about cooking or on the search results for ‘cake shops’ or ‘bakeries’ on Google
- 7. SOCIAL MEDIA Social networking sites such as Facebook, Twitter, LinkedIn etc. are fast becoming a home business owner’s best friend. Not only do these sites offer unlimited audience for your services, but are also low-cost marketing media. Along the same lines are blogs, newsletters and YouTube videos. All these avenues act as great platforms to showcase your expertise and knowledge in the domain of your business and to attract leads in the process.
- 8. PARTNERS & REFERRALS It can get a little overwhelming to do it all at once—all alone. That’s when you could use a partner to help you out. You could partner with businesses that complement your start-up. For example, if you bake cakes at home, consider partnering with the local supermarket or grocery vendor. Similarly, ask every happy customer to provide you with a referral. Leads through referrals are more likely to convert than the ones you generate in random.
- 9. So, even though lead generation can seem like a challenge for business owners, it can be easily surmounted if you have the right strategies in place.
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Editor's Notes
- #11: Ever wondered what it takes to get frequent visitors on your website? Just launching a website is not sufficient to boost your website traffic and attract leads. Your efforts should go beyond adding tags and keywords.Here are a few things to get you started -