Audio market overview 2018
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The document discusses key trends in audio media in 2018. It notes that podcasts now make up 25% of Slate's revenue, leading them to double their podcast staff and launch new shows. It also discusses the growth of voice activated services through devices like Amazon Echo and Google Home, and their increasing use for delivering news content from organizations. Additionally, it outlines the evolution of in-car media away from traditional radio towards on-demand audio services like Spotify and Pandora that allow selecting content by mood or commute length, and questions whether video may replace audio for entertainment in driverless cars.
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Audio market overview 2018
- 1. Audio in 2018: key data Damian Radcliffe, University of Oregon @damianradcliffe
- 17. ‘We’re pivoting to words’: Slate says podcasts are now 25 percent of revenue This year, Slate is doubling its dedicated podcasting staff from five to 10 with plans to launch a few more shows, including a second season of “Slow Burn,” its hit show about the history of Watergate; and a new one with star author Michael Lewis called “Against the Rules.”
- 29. The Future…
- 33. Voice activated services may be the next news frontier Services like Amazon Echo and Google Home are pretty nascent technologies, and only available in a few key markets. But, Reuters’ Digital News Report (2017) suggests this platform already has a news reach which seems to exceed the smartwatch. Voice controlled digital assistants are already being used for breaking news by CNN, and other publishers such as the Wall Street Journal and the BBC World Service, as well as German media organizations Spiegel and Bild.
- 35. Evolution of in-car media We’re going beyond Bluetooth and running your iPhone off your headphone jack… • Sirius XM pre-installed in 75% of new cars. Had just 600,000 subscribers in 2004. Now 30 million. • Spotify, Pandora and others following suit. • Audio on Demand functionality (think Netflix) in car. End of live radio? Select by mood, commute length etc. not producer? • Driverless cars. Radio and Music allow you to listen and drive. If you’re not driving, will we switch to TV/Video instead?
- 36. Takeaways