AWS for building and scaling a Lean Startup

www.knowarth.com
marketing@knowarth.com
Webinar
Building and scaling a lean
startup using AWS

 IntroductiontoLeanStartups
 AWSArchitectureforStartups
 MVP stage
 Fintech
 BatchProcessing
 E-Commerce
 ContentDelivery
 Risks
 Conclusion
Agenda

Presenters
 AnEvangelistwithoveradecadeofexperienceintechnologieslike Liferay,JavaandAWS
 Executed variousprojectsforStartups,smallbusinessesandenterprisesacrosstheindustries
like:FinTech,Healthcare,BFSI, Engineering,EPEC,Telecommunicationsetc.
 CertifiedLiferayTrainerand Authorof2bookson LiferayPortalDevelopment
 LiferayBeginner'sGuide
 LiferayPortalPerformanceBestPractices
 Connectwithme on Twitter@samircbhatt
RohanBhatt(Host)
MarketingExecutive
SamirBhatt
(Co-Founder&Director–EnterpriseSolutions)
 MarketingCommunication specialistwithover5yearsofexperiencein
WritingContent
 SocialMediaExpertandBrandingexpert
 WorkedwithFTSE100companies inUK and India
 Connectwithme on Twitter@ron_neuvelle

180+
Team Members
Delivering Advanced Enterprise
Software solutions
Experienced provider of diverse Open
Source
alternatives to proprietary technologies
Among
20 Most Promising
IT Services companies
Certified Resources
for Quality Assurance
Delivered 100+
Projects within budget to 50+
Clients on time
DELIVERING EXCELLENCE
through End-to-End Enterprise GradeIT Solutions

• First proposedbyEric Reisin 2008using his personalexperiences afterfailureofThere, Inc.andCatalystRecruiting
• Startupproductdevelopment principlesarebasedonthe leanmanufacturingprocess
• Theoryintroducedafreshapproachofcontinuousvalidatedlearning asagainststealthmode R&Dwhich wasanormin Silicon
Valley
• Reis haspublishedabookbythesamenamewhichwas namedasthe Best-Selling BusinessBookof2011
The Lean Startup

 Initial version ofproduct with basic features tosatisfy earlyadopters
 Provides feedback forfuture versions
 MVP needs tobe sellable
 MVP should test yourinitial hypothesis forproduct development
Minimum Viable Product

 Structuredcoursecorrection to test a new business fundamental or hypothesis
 Pivot Types
 Zoom-in
 Zoom-out
 Customer Segment
 Customer Need
 Platform
 Business Architecture
 Value Capture
 Engine ofGrowth
 Channel
 Technology
Pivot

Devops
Buildsacultureofcontinuousdeliverywhichisone oftheessentialcomponentsofthecontinuouslearningandfeedbackmechanisms.
Trends fostering Lean Startups
Programmable infrastructure
Physicalinfrastructurenolongerneedstobeownedandcan beprogrammedaspartofproductusingAPI’sandSDK’s.
Agile development models
Continuousintegrationdevelopmentmodelthatallowsquickdeploymentsenablingvalidatedlearning.

 Cloudbased infrastructure for yourapplications
 On demand infrastructure with nocommitments
 Pay as you Go pricing model
 Quick infrastructure integration with the help ofAPI
 Go globalin minutes
 Enabling businesses anddevelopers to build scalable, sophisticated applications
AWS Introduction

Batch Processing
BatchProcessing

Ecommerce (Website Frontend)
E-Commerce
(Website Frontend)

Ecommerce (Shopping Cart Checkout)
E-Commerce
(Shopping Cart Checkout)

Ecommerce (Personalized Marketing)
E-Commerce
(Personalized Marketing)

Content Delivery
Content Delivery

 Platform requirements cannot be customized toyourspecific needs
 SecurityandCompliancearedictated by AWS
 Indigenous AWS architecture built withoutexpert help areopen to externalthreats
 Costadvantage can erode if startup opts for incorrect priceplanandcomponents
 Availabilitycan be impacted in absence ofcorrect infrastructure architecture
Risks

THANK YOU
KNOWARTHTechnologies Pvt.Ltd.
Email: marketing@knowarth.com | Website: www.knowarth.com
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/knowarth-technologies
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