Azure Overview Csco

1. Raj RamabadranPlatform Strategy AdvisorDeveloper & Platform [email protected]: http://rajramabadran.wordpress.com

2. Objectives

3. Challenges Facing Today’s Enterprise1Cutting Cost and Lowering CapexInfrastructure uses up valuable IT resources40% CIOs plan to cut IT budgets 2Driving value for the business with tight IT budgetsLeveraging and extending past IT investments to provide future value72% CIOs have cut or plan to cut discretionary IT projects*“Live with what we have”34Maintaining security while increasing access and transparency internally and externallyMany data centers are a limitation59% of surveyed CIOs view security and datacenter efficiency as “must do” projects5Finding the right transformative capabilities across the enterprise: cloud computing, data-center strategies, SaaS, mobility, IT automation ?6Top Projects: SaaS, VoIP, Green IT, Web 2.0 and outsourcingSource: CIO Magazine, October 21, 2008, “Cloud Computing Survey: IT Leaders See Big Promise, Have Big Security Questions”

4. Challenges Building Apps# of users? After 1 month? 6 months? 1 yr?

5. Capacity? Servers? Bandwidth? Storage?

6. How do you scale up or down over time?

7. How can you handle peak loads?

8. How do you provide high availability?

9. What are the upfront capital costs?

10. How quickly can you go live?

11. How do you reduce your operations costsCloud Computing ConsiderationsFundamentalsScaleOutAutomated Service ManagementHigh AvailabilityMulti-TenancyConsiderationsOff PremisesOn PremisesLocationHomogeneousHeterogeneousInfrastructureCapExOpExBusiness modelOwnLease/RentOwnershipSelfThird PartyManagement

12. And in a non-cloud view, there are inefficienciesAllocated IT-capacitiesLoad Forecast“Under-supply“ of capacities“Waste“ of capacitiesFixed cost of IT-capacitiesIT CAPACITYBarrier forinnovationsActualLoadTIME

13. However, in a cloud viewLoad ForecastAllocated IT capacitiesNo “under-supply“IT CAPACITYReduction of “over-supply“Possible reduction of IT-capacities in case of reduced loadReduction of initial investmentsActualLoadTime

14. IT as a ServicePrivate(On-Premise)Infrastructure(as a Service)Platform(as a Service)You manageApplicationsApplicationsApplicationsYou manageRuntimesRuntimesRuntimesSecurity & IntegrationSecurity & IntegrationSecurity & IntegrationManaged by vendorDatabasesDatabasesDatabasesYou manageServersServersServersManaged by vendorVirtualizationVirtualizationVirtualizationServer HWServer HWServer HWStorageStorageStorageNetworkingNetworkingNetworking

15. Introducing the Windows Azure PlatformWEB & CLOUDSThird party cloudWeb applicationsDeveloper ExperienceUse existing skills and toolsComputeStorageManagementManagementRelational dataConnectivityAccess controlON-PREMISESLOB ApplicationsComposite applications

16. Windows Azure PlatformInternet-scale, highly available cloud fabric

17. Globally distributed Microsoft data centers (ISO/IEC 27001:2005 and SAS 70 Type I and Type II certified)

18. Consumption and usage-based pricing; enterprise-class SLA commitment

19. Compute– auto-provisioning 64-bit application containers in Windows Server VMs; supports a wide range of application models

20. Storage – highly available distributed table, blob, queue, & cache storage services

21. Languages – .NET 3.5 (C#, VB.NET, etc.), IronRuby, IronPython, PHP, native Win32 code

22. Data – massively scalable & highly consistent distributed relational database; geo-replication and geo-location of data

23. Processing – relational queries, search, reporting, analytics on structured, semi-structured, and unstructured data

24. Integration – synchronization and replication with on-premise databases, other data sources

25. Service Bus – connectivity to on-premises applications; secure, federated fire-wall friendly Web services messaging intermediary; durable & discoverable queues

26. Access Control– rules-driven federated identity; AD federation; claims-based authorization

27. Workflows – declarative service orchestrations via REST-based activities

28. User – online identity metasystem, directory, personal data storage & management

29. Social – presence, communication, search, geospatial & mapping, media

30. Devices – data synchronization across applications & devices; bridges cloud, client, and smart devicesDefining the Web and Worker RolesWEB ROLEWORKER ROLEInteracts with end-useror web servicesHandles incomingHTTP/HTTPS requestsDevelop with Microsoft andnon-Microsoft tools:ASP.NET, WCF, other .NET toolsJava, PHP, etc.Does not acceptincoming requestsInitiates their own requestsfor data or tasks from the queueSimilar to a "batch job"or Windows service

31. Windows Azure Skill Transfer

32. Building Solutions with the Windows Azure PlatformSQL Azure: Scalable, relational, Cloud-enabled database services.NET Services: Framework for access control and communication between Cloud-aware applications

33. Windows Azure ArchitectureThe Fabric Controller automates load balancing and computes resource scalingSecurity and Control Features include storage encryption, access authentication, and over-the-wire encryption using HTTPS. Industry certification is part of the Windows Azure roadmap.Computation provides application scalability. Developers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power.Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store.State-of-the-art data centers located around the world host your applications and data, internet-accessible from everywhere you choose to allow.

34. Compute in Windows AzureGOAL:SCALABILITYTwo instance types: Web Role & Worker RoleWindows Azure applications are built with web role instances, worker role instances, or a combination of both.Scale out by replicating worker instances as needed.Allow applications to scale user and compute processing independently.Each instance runs on its own VM (virtual machine), replicated as needed

35. Windows Azure platform Example ScenariosBrand Website

36. Gaming Platform

37. Blog Platform

38. Real-time media streaming

39. Stored media streaming distribution

40. Social NetworkingScalable Web-Apps(Web) Net New Application / Service Channel integration and customer management for retail

41. Electronic payment platform for Financial Services

42. Payroll

43. Supply and distribution for Transportation

44. Collaboration and knowledge management

45. Productivity suite platform

46. Customer inquiries (Customer Service)

47. Accounts payable / receivable

48. Collaborative R&D environment for Pharma

49. E-Market Platform

50. E-Shopping Scalable Multi-Channel Apps(Middle-tier, OLTP) Optimizing Existing Application / Service Digitization of Media

51. E-Discovery (Analytics)

52. Media trans-coding & post-processing

53. Combinatorial drug analysis/researchComputeStorage(Archiving) Back-ups

54. Archiving – ColdPay for What You Use–Use Only What You NeedCustomer pricing model based on usage meters

55. Azure Services Purchasing Models SUBSCRIPTIONCONSUMPTIONVOLUME LICENSING“Pay as you go and grow”Available at PDC* launch “Coordinated purchasing” Planned for post PDC* “Value for a commitment“Select offers at PDC* Low barrier to entry and flexibilityOptimized for cloud elasticity Discounts for commitmentPlans for payment predictability Unified purchasing through EAIntroduction to volume discounts *PDC scheduled for November 2009

56. Windows Azure Pricing MetersCOMPUTESTORAGEBANDWIDTHVirtual Machine instancesLoad balancers, routers, etc.Relational DB instancesService Management Fabric controller operations (deploy/upgrade/delete/scale)

57. Load balancer programmingBlob StorageTable StorageMultiple replicasGeo-distributionDrivesIngress/Egress (to/from internet only)PRICE$0.12 / hourRDBMS Instance higherNo separate charge for service managementPRICE$0.15 / GBStorage Transactions: $0.01 / 10kPRICEBandwidth: $0.10 in / $0.15 out / GB

58. SQL Azure Pricing ModelsWEB EDITIONBUSINESS EDITIONBANDWIDTHPer database / monthPer database / month Per GB transferred $9.99 / Month(1 GB) $99.99/ Month(10 GB) $0.15 GB Egress$0.10 GB Ingress

59. .Net Services Pricing MetersBANDWIDTHMESSAGESPer transactions Per GB transferred $0.15 / 100K $0.10 GB Ingress $0.15 GB Egress

60. Benefits of the Windows Azure PlatformBUSINESSDEMANDSTECHOLOGYDEMANDSWINDOWS AZUZURE PLATFORM OFFERSCost-effective solution to manage IT resources

61. Less infrastructure to buy/configure and support

62. Lower TCO

63. Predictable cost

64. Focus on delivering compelling software not on managing infrastructure

65. Monetize new offering quickly without investment in billing and other enablement technologies. Speed of development

66. Interoperability

67. Leverage existing IP

68. Simplified deployment

69. Scale up or down as business needs change

70. Go to market faster

71. Reliable service

72. SLAs

73. Security

74. Global data centersLower costsEfficiencyStay CompetitiveInnovationGenerate New Revenue QuicklyAgilityReducedRiskReliability

75. ResourcesCTP Registration , downloadable hands-on labs, demos, and presentations http://www.azure.comAzure Services Platform Forumshttp://www.microsoft.com/azure/blog.mspxAzure Whitepapershttp://www.microsoft.com/azure/whitepaper.mspx

76. Thank youSnap my Vcard get free app for your phone at:http://www.microsoft.com/tag/© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

77. Business Need:Recently, Epicor has sought to respond to customer demands for reliable, cost-effective Internet-based applications that also connect with on-premise ERP capabilities. Case Study:Solution:Shortly after its introduction to Azure, Epicor decided to migrate Epicor Enterprise Search, an Internet search experience application included with its ERP suite. To migrate the search application to Azure, Epicor replaced the SQL Server portion of the application with Azure data servicesCompany Profile:Epicor, headquartered in Irvine, California, provides integrated enterprise resource planning (ERP) software solutions to more than 20,000 customers in 140 countries. Founded in 1984, Epicor is a Microsoft® Gold Certified Partner and the world’s sixth-largest independent software vendor. The organization, which has more than 3,000 employees who work in 50 global offices, had revenues of U.S.$429 million in fiscal year 2007.Benefit:With Azure, Epicor can cut costs, provide a range of Internet-based services, and extend existing developer skills, all to deliver better experiences to customers. "Because this application is developed and managed on Azure, our customers can get an Internet search experience for their critical business data more easily and without requiring additional internal servers outside the firewall.”—Erik Johnson, Senior Director of Product Research, Epicor

78. Business Need:One of the company’s solutions is PolicyPortal, developed to help organizations manage and protect PCs inside and outside Active Directory domains. However, the solution was designed to be hosted, so it took a long time to set up with hosting service providers. This led to higher infrastructure costs and delays in closing agreements with customers. Case Study:Solution:PolicyPortal uses Azure services to automatically enforce Group Policy settings on machines that are temporarily or permanently disconnected from Active Directory. Company Profile:FullArmor helps large organizations manage their IT user policy and endpoint security with solutions based on Microsoft® products and technologies.A Boston-based Microsoft Gold Certified Partner, FullArmor targets large organizations such as Boeing, the Federal Bureau of Investigation, Eli Lilly, Wal-Mart, and Bank of America, and it has a customer base of more than 5 million users and 1,500 organizations worldwide. BenefitDrivers:By moving to Azure, FullArmor was able to reduce the costs of customer provisioning and meet their growing infrastructure requirements on an as-needed basis. “We were able to move the application quickly because our original version of PolicyPortal was written purely in managed code using ASP.NET. As a result, about 80 percent of the code could be migrated without any changes being required in order to work in the Azure environment.” — Danny Kim, CTO, FullArmor

79. Solution:Location-aware service and application platform hosted on Windows AzureIIS 7.0, Bing Maps, Silverlight 3.0, Focus on online solutions for connecting people, locating and sharing resources.Case Study:SmartphonesCompany Profile:Glympse is a start-up, founded in March 2008, delivering a new class of location sharing service that visually shows a user’s location in a dynamic map, updated in real-time.BenefitDrivers:Interoperability: MySQL, Google MapsService management: scale capacity up& down as neededPersistent storage for track dataMultiple DatacentersLocationdata serversFront-ends

80. Business Need:The City of Chicago needed to build an interactive map for an annual event “Taste of Chicago”, one of the largest events the city hosts every year with 3 million visitors and estimates site traffic of 50k hits per day. The customer had less than 2 weeks time to complete the project and had no on-premise infrastructure to host the solution.Case Study:Solution:Microsoft Silverlight 2.0 front end providing provide deep zoom capability and map overlay of vendor information, live alerts for event notification via text messaging, hosted on Windows Azure. Company Profile:West Monroe Partners is a full service business and technology consulting firm with seven offices in the US and Canada, headquartered in Chicago. BenefitDrivers:Quick to MarketFocused resources on developing application vs. infrastructureStreamlined processReliable and scalable“Our development team gave overwhelming feedback that the learning curve was extremely shallow allowing us to develop and deploy the solution in Azure in 2 weeks.”— Eric Brown, WestMonroe Partners

81. Case StudySee the Difference

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