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BACKBASE: Regain Control of Your Digital Strategy
Customer Behavior : Shift to Digital
“.”2
Omni-Channel Customer Journey
1) Pursue an Omni-Channel Delivery Model
3
Outside-in Approach : Start with the Customer
4
Every Journey Start with the Customer…
Technology
Systems
Processes
Mind Devices Applications Companies
And Requires Hard Work at Infra Level…
5
The hard work
happens here
Technology
Systems
Processes
Mind Devices Applications Companies
Online
Banking
1
Eliminate Silos
6
Challenge : How to Eliminate Silo’s?
Mobile
Banking
1
Online
Banking
2
Mobile
Banking
2
ATM
Kiosk
CCC
Branch
Existing
Systems
Processes
IDM
SSO
CRM
Eliminate Silos
Omni-Channel Digital Banking
7
Backbase DBP
Fast &
Frictionless
Personal &
Relevant
Superior
Experience
Any Time
Any Place
CRM
Integration
Security &
Compliance
Process
Integration
Application
Integration
Key Digital Ingredients: Regain Control
CXP Services
Digital Banking with Backbase DBP
Digital Banking
Services
3
2
1
4
Launchpad
Retail | Wealth | Commercial
Existing
Core Systems
Widget Widget
CXP Manager
Digital Banking
Apps
•  Money Movement
•  PFM
•  Loyalty
•  E-Statements
5
Backbase DBP
Launchpad: User Experience Accelerators
Backbase DBP
10
LAUNCHPAD
Retail | Wealth | Commercial
1
Customer
In control
Backbase DBP
CXP: Omni-Channel Experience Orchestration
CRM
Security Services
Content
Repository
Analytics
Personalization ServicesIntegration Services Content Services
Existing
Systems SSO IDMESB
Mobile SDKPublishing ServicesPresentation Services Search Services
Customer Facing Apps
CXP Services
2
IT
In control
Backbase DBP
CXP Manager: Take Control of your Digital Strategy
12
CXP Manager
(Digital Managers)
Business
In control
3
Backbase DBP
Digital Banking Services: Accelerate Innovation
Core Systems
Core
Systems
Digital
Banking
Services
•  Launchpad
•  CXP Services
•  Banking: Transactions, Cleansing,
Categorize, Enrich, Savings, Budgets,
Payments, Accounts, Entitlements, …
•  Universal: Alerts, Notification, Message
Center, Auditing, Contacts, …
•  Re-Use & Rationalize
Existing Systems
Web Mobile Branch
Widget Widget Widget Widget
API API API
Digital Banking Services4
CXP Integration Services
Backbase DBP
Banking Marketplace: Ready to Go Banking Apps
5
We Are Backbase
Customer Experience Solutions. Delivered.
INDUSTRY RECOGNITION
16
Gartner Magic Quadrant for
Horizontal Portal Software
Jim Murphy (October 2015)
“Backbase is among the most
highly regarded user experience
platform vendors in time to
implement”.
ü  Strong momentum since 2010
ü  Lean User Experience Platform
”Most Visionary Vendor”
Customer Experience Solutions. Delivered.
INDUSTRY RECOGNITION
17
Forrester Market Wave for Omni-
Channel Banking Solutions
Jost Hopperman (September 2015)
“Backbase leads the Pack”.
ü  Broad business capabilities,
ü  Rich customer experience,
ü  Very solid technology and
architecture
“Backbase = Omni-Channel Leader
Customer Experience Solutions. Delivered.
INDUSTRY RECOGNITION
Why Backbase
Mission : Make you a Digital Leader
Q&A
Thank you!
Jelmer de Jong, Fintech Consultant, jelmer@backbase.com
Ad

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Backbase: Regain Control of Your Digital Strategy

  • 1. BACKBASE: Regain Control of Your Digital Strategy
  • 2. Customer Behavior : Shift to Digital “.”2
  • 3. Omni-Channel Customer Journey 1) Pursue an Omni-Channel Delivery Model 3
  • 4. Outside-in Approach : Start with the Customer 4 Every Journey Start with the Customer… Technology Systems Processes Mind Devices Applications Companies
  • 5. And Requires Hard Work at Infra Level… 5 The hard work happens here Technology Systems Processes Mind Devices Applications Companies
  • 6. Online Banking 1 Eliminate Silos 6 Challenge : How to Eliminate Silo’s? Mobile Banking 1 Online Banking 2 Mobile Banking 2 ATM Kiosk CCC Branch
  • 7. Existing Systems Processes IDM SSO CRM Eliminate Silos Omni-Channel Digital Banking 7 Backbase DBP Fast & Frictionless Personal & Relevant Superior Experience Any Time Any Place CRM Integration Security & Compliance Process Integration Application Integration
  • 8. Key Digital Ingredients: Regain Control
  • 9. CXP Services Digital Banking with Backbase DBP Digital Banking Services 3 2 1 4 Launchpad Retail | Wealth | Commercial Existing Core Systems Widget Widget CXP Manager Digital Banking Apps •  Money Movement •  PFM •  Loyalty •  E-Statements 5 Backbase DBP
  • 10. Launchpad: User Experience Accelerators Backbase DBP 10 LAUNCHPAD Retail | Wealth | Commercial 1 Customer In control
  • 11. Backbase DBP CXP: Omni-Channel Experience Orchestration CRM Security Services Content Repository Analytics Personalization ServicesIntegration Services Content Services Existing Systems SSO IDMESB Mobile SDKPublishing ServicesPresentation Services Search Services Customer Facing Apps CXP Services 2 IT In control
  • 12. Backbase DBP CXP Manager: Take Control of your Digital Strategy 12 CXP Manager (Digital Managers) Business In control 3
  • 13. Backbase DBP Digital Banking Services: Accelerate Innovation Core Systems Core Systems Digital Banking Services •  Launchpad •  CXP Services •  Banking: Transactions, Cleansing, Categorize, Enrich, Savings, Budgets, Payments, Accounts, Entitlements, … •  Universal: Alerts, Notification, Message Center, Auditing, Contacts, … •  Re-Use & Rationalize Existing Systems Web Mobile Branch Widget Widget Widget Widget API API API Digital Banking Services4 CXP Integration Services
  • 14. Backbase DBP Banking Marketplace: Ready to Go Banking Apps 5
  • 16. Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION 16 Gartner Magic Quadrant for Horizontal Portal Software Jim Murphy (October 2015) “Backbase is among the most highly regarded user experience platform vendors in time to implement”. ü  Strong momentum since 2010 ü  Lean User Experience Platform ”Most Visionary Vendor”
  • 17. Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION 17 Forrester Market Wave for Omni- Channel Banking Solutions Jost Hopperman (September 2015) “Backbase leads the Pack”. ü  Broad business capabilities, ü  Rich customer experience, ü  Very solid technology and architecture “Backbase = Omni-Channel Leader
  • 18. Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
  • 19. Why Backbase Mission : Make you a Digital Leader
  • 20. Q&A
  • 21. Thank you! Jelmer de Jong, Fintech Consultant, [email protected]