BARD Coupon Platform Review
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The document reviews key trends and platforms in the growing digital coupon industry, noting a 17% increase in digitally distributed coupons in 2015. It highlights the performance of major platforms like Coupons.com, Hopster, RedPlum, and Connect 1-1, which offer various features including mobile printing and analytics. Connect 1-1 stands out as the only platform without setup or per-clip fees and provides demographic data through Facebook authentication.
BARD Coupon Platform Review
- 1. BARD Advertising, Inc. Proprietary and Confidential Information 1 NATIONAL COUPON MONTH: GROWTH AND PLATFORM REVIEW !Photo Credit: audiencescan.com
- 2. BARD Advertising, Inc. Proprietary and Confidential Information 2 SEPTEMBER IS NATIONAL COUPON MONTH This deck features the latest benefits from the key players in the digital coupon platform world: Coupons.com, Hopster, RedPlum, and Connect 1-1™
- 3. BARD Advertising, Inc. Proprietary and Confidential Information 3 GROWTH AND TRENDS
- 4. BARD Advertising, Inc. Proprietary and Confidential Information 4 COUPON GROWTH average face value of coupons increased ! !6.5% overall value of coupons issued rose 5.5% to ! $281Billion from last year digitally distributed coupons rose 17% In the first half of 2015, 156 billion coupons were issued. Source: Media Post July 2015, Kantar Media report 2014. Photo Credit: ncr.com
- 5. BARD Advertising, Inc. Proprietary and Confidential Information 5 COUPON CATEGORY TRENDS Source: Media Post July 2015, Kantar Media report 2014. Photo Credit: healthychild.org Non-food coupons grew 4.4% and personal care products now dominate coupons, accounting for 68% of all freestanding insert coupon activity. The health care category has surpassed dry grocery as the second most active area for the first time in mid-year trends history.
- 6. BARD Advertising, Inc. Proprietary and Confidential Information 6 TOP COUPON RETAILERS Source: Media Post July 2015, Kantar Media report 2014. Walmart Logo | V2 (Rev. 1/7/09) SS 2/4-color Legal Disclaimer - This must be included anytime the logo is used in print. reversed on blue 2-color 1 2 3 4 5 6 7 8 9 10
- 7. BARD Advertising, Inc. Proprietary and Confidential Information 7 COUPON CATEGORY TRENDS Source: Media Post July 2015, Kantar Media report 2014. Photo Credit: flipboard.org eMarketer predicts that 97.4 million people will redeem a coupon using a tablet, smartphone or other mobile device this year, or 43.2% of all adult mobile device users. That represents an 18% increase from last year.
- 8. BARD Advertising, Inc. Proprietary and Confidential Information 8 COUPONS.COM
- 9. BARD Advertising, Inc. Proprietary and Confidential Information 9 COUPONS.COM Coupons.com is the largest player in the digital coupon platform world. Advertisers visit the website to obtain coupons and search for offers by specific products and categories. Their distribution network includes the main website, Coupons.com, approximately 30,000 third-party publishers, mobile applications, and load to card platforms. ! Photo Credit: coupons.com
- 10. BARD Advertising, Inc. Proprietary and Confidential Information 10 COUPONS.COM Distribution - Coupons.com offers may be shared on social media and email marketing. - Program tracking and reporting is provided including number of coupons printed. Specifics may vary depending on program details. - Cost varies by volume and contract and typically includes setup fees and a cost per print for the digital print at home solution. - Printer software must be downloaded. - Many food, CPG and retail clients use Coupons.com. Many clients use more than one coupon platform for multiple brands. Coupons.com tends to attract large clients based on the minimum investment thresholds.
- 11. BARD Advertising, Inc. Proprietary and Confidential Information 11 HOPSTER
- 12. BARD Advertising, Inc. Proprietary and Confidential Information 12 HOPSTER Hopster, bought by Inmar in 2014, offers a print at home coupon solution. Hopster’s coupons can be found via social sites and website gallery pages.With their functionality all coupons need to print directly from Facebook or a website. Other social sites and email campaigns post a link to click through to the website or Facebook. To increase distribution brands also have the option to push coupons to Hopster.com to appear on a coupon gallery website as well as to reach additional consumers via their different media partners. For all options, the user must sign in to print coupons.
- 13. BARD Advertising, Inc. Proprietary and Confidential Information 13 HOPSTER Distribution - Hopster offers are available via their website or Facebook. - Actionable and customizable reporting, including real-time data and analytics portal along with user engagement and redemption data. - Cost includes a setup fee and an average $0.10* per print fee. - For an additional fee there are add-on options for additional engagement experiences (i.e. enter a contest, take a poll). - Mobile print later feature allows for an email to a user’s inbox to remind them to print their offer later. - Two printing methods: Proprietary one-time browser plug-in or PDF option. *Per print fee subject to change.
- 14. BARD Advertising, Inc. Proprietary and Confidential Information 14 REDPLUM
- 15. BARD Advertising, Inc. Proprietary and Confidential Information 15 RED PLUM RedPlum.com is owned byValassis, a multi-media solution provider. RedPlum’s print at home network has broad distribution across 1,700+ deal and lifestyle websites. Consumers clip coupons directly from the RedPlum website. Photo Credit: allyou.com
- 16. BARD Advertising, Inc. Proprietary and Confidential Information 16 REDPLUM Distribution - RedPlum offers are available via their website or social media sites. - Actionable and customizable reporting, including real-time data and analytics portal along with user engagement and redemption data. - Cost includes a setup fee and a range per print fee of $0.07 – $0.11* cost per print, depending upon the volume.There is an additional cost for a landing page, if it is needed. - Discounts available for those purchasing print FSIs. - Mobile print later feature. - Printer software must be downloaded. - RedPlum’s website with their website traffic and monthly unique users is great for emerging brands who need distribution and may not have built a social or email following. *Per print fee subject to change.
- 17. BARD Advertising, Inc. Proprietary and Confidential Information 17 Digital Activation Platform
- 18. BARD Advertising, Inc. Proprietary and Confidential Information 18 CONNECT 1-1 Connect 1-1 is a digital activation platform designed for testing, real-time optimization, and converting, with dashboard reporting and analytics that drive performance. The platform allows for media placement and access to Nielsen/Catalina data for segmented targeting.
- 19. BARD Advertising, Inc. Proprietary and Confidential Information 19 CONNECT 1-1 Distribution - Connect 1-1 offers (digital print at home or promotional codes for ecommerce) are available for distribution via social media sites including Facebook, Instagram,Twitter, Pinterest andYouTube. Offers may also be distributed on brand websites, in email campaigns and display banners. - Tracking and reporting includes demographics by city and regions where coupons are downloaded and by channels.The program has an authentication process for Facebook that will allow more specific demographics such as gender and age. - Fee is a flat cost per coupon campaign with no setup fees or per print fees. - Mobile print later feature. - No printer software to download. - Clients include General Mills, Simek’s, Bic, Pillsbury, Frito-Lay, Chinet, SoCozy, CisséTrading, biPro, Betty Crocker, Red Baron andToppik.
- 20. BARD Advertising, Inc. Proprietary and Confidential Information 20 SUMMARY
- 21. BARD Advertising, Inc. Proprietary and Confidential Information 21 SUMMARY The digital coupon industry is continually growing and evolving. All of the platforms we reviewed offer a mobile print later feature, the ability to share on social platforms and supply analytics and reports. Two of the main differentiators include the cost per print and if the platform is able to be distributed via social media platforms. ! Connect 1-1 is the only platform that has no setup or clip fees, and offers the ability to authenticate via Facebook to gather key demographic data.
- 22. BARD Advertising, Inc. Proprietary and Confidential Information 22 To learn more about the Connect 1-1 Digital Activation Platform, contact Barb Stabno President and Owner 952-345-6264 [email protected] Follow Us