Become a Social Business, use your second most valuable resource
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This document discusses how companies can become social businesses by leveraging their employees as experts on social media. It recommends that companies have employees contribute by distributing content on social channels, connecting experts, leading communities, and providing thought leadership on topics. However, companies must balance corporate and personal presence and determine ownership of social networks. Overall, the document advocates that companies use their employees' expertise on social media as their second most valuable resource.
Become a Social Business, use your second most valuable resource
- 1. #becomesocial @chris_carlsson Become a Social Business: Use your second most valuable resources Christian Carlsson | Digital Leader, IBM | Social Business Practitioner Source: Christian Carlsson (2012)
- 2. #becomesocial @chris_carlsson A first person perspective Trends in a marketing perspective: Commercial messages soaring People critically plan, select and deselect media consumption Relationship Marketing and Personal Connectivity grows more important Work and private life converges – “ease” is contagious Decision processes increasingly driven by Social Media 09:20
- 3. #becomesocial @chris_carlsson Professional me Sharing is caring, and caring is the most effective way for building ANY type of relationship #becomesocial #socbiz Source: IBM
- 4. #becomesocial @chris_carlsson Private me Source: http://3.bp.blogspot.com/-fHokwdRDLR0/T0RqScDYyAI/AAAAAAAAJvs/CFo0cJeZ04Y/s1600/MS_SC_05.jpg
- 5. #becomesocial @chris_carlsson People Technology Culture Change Behavior Leadership Source: http://4.bp.blogspot.com/-_-UzpGnCmCI/TqSyP9IxCyI/AAAAAAAAAS0/cabykwyFtLc/s1600/DSC_0142+copy.jpg
- 6. #becomesocial @chris_carlsson Key characteristics of a Social Business Engaging Transparent Nimble deeply connecting removing boundaries to speeding up people, including information, experts business with customers, and assets, helping information employees, and people align every and insight to partners, to be action to drive business anticipate and involved in results. address productive, evolving efficient ways. opportunities. Source: IBM (2011)
- 7. #becomesocial @chris_carlsson Engaging Transparent Nimble Source: Thanks to Jacob Bøtter for an excellent Social Business example; www.threadless.com (2012)
- 8. #becomesocial @chris_carlsson E-mail is where knowledge goes to die... #becomesocial #socbiz Source: Bill French (1999)
- 9. #becomesocial @chris_carlsson Knowledge transfer Source: Illustration, Christian Carlsson (2012)
- 10. #becomesocial @chris_carlsson Classic: Please update the spreadsheet... Source: Illustration, Christian Carlsson (2012)
- 11. #becomesocial @chris_carlsson Experts Source: Illustration, Christian Carlsson (2012)
- 12. #becomesocial @chris_carlsson Trust and Credibility in Spokespeople
- 13. #becomesocial @chris_carlsson Why and how Your customers don’t listen to marketing gibberish anymore than you do. Don’t have 1 person do 100%. Have 100 people do 1%. Use your second most valuable resource.
- 14. #becomesocial @chris_carlsson Every employee can be an expert at something Distributing or publishing content on social channels Connecting experts and building relationships Leading expert communities Providing thought leadership on a particular topics
- 15. #becomesocial @chris_carlsson Expert point of views /smarterplanet Mobile app Sponsored media
- 16. #becomesocial @chris_carlsson Challenges Finding the right balance between Corporate Presence vs. Personal Presence Personal Presence can “run off” And if so, who owns the network? Lack of Executive Leadership
- 17. #becomesocial @chris_carlsson Come on people… it is 5 minutes past 2012! #becomesocial #socbiz Source: Image, http://www.leatherbeaten.com/whip_cat.jpg
- 18. #becomesocial @chris_carlsson twitter.com/chris_carlsson linkedin.com/in/christiancarlsson [email protected] +45-28 80 45 53 Source: http://www.flickr.com/photos/joe_relic37/5908678673/sizes/o/in/photostream/