This presentation discusses how administrators can use custom metadata types in Salesforce to reduce maintenance costs and easily deploy configurations between orgs. Custom metadata types allow admins to define metadata records that can be referenced in formulas, validation rules, flows, and process builders rather than hardcoding values. Attendees will learn how custom metadata types work similarly to custom objects and how they can create their own types to control various configuration aspects of their org in a reusable way. The presentation encourages participants to start learning about custom metadata types on Trailhead to take advantage of this new capability.