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BENJAMIN WARDELL
CAREER
PAST CLIENTS INDUSTRY XP
STRATEGY DIGITAL MARKETING
Historic Relevant Roles:
	 Strategic Marketing Consultant | Hey.Digital
	 Marketing & Technology Strategist | Abbvie
	 Senior Digital Project Manager | Quintiles
	 Digital Consultant | FUFX
	 Digital Brand Manager | Addingvalue
	 Digital Brand Executive | Bluesky
Abbvie | Adam Phones | AstraZeneca |
Barclays | Barclays Wealth | Boheringer
Ingelheim | British Gas | Canon | Formica |
Homeserve | Innocent Drinks | Kaspersky
| Leaseplan | Lilly | Mylan | McNeil | P&G |
Roche | Rolls Royce | Scottish &
Newcastle | Universal | Vodafone
Marketing Strategy (Global/Local) | Solution Scoping/Management/
Project Management /Reporting | UX | UI | Campaigns/Communications
| Digital Marketing | SEO | SEM | PPC | Digital Audit & Optimisation |
Business Insights | Content Strategy/Development/Optimisation | Social
Media Strategy/Development/Maintenance/insights | Design Conceptual
/Digital/Optimisation
MULTI FACETED
HEADING
STRATEGIC MARKETING CONSULTANT
DIGTAL | CREATIVE | MARKETING | TECH
“Multifaceted Marketing Strategist - Cross Industry Expert,
Environment Adaptability, Matrix Team Master, Able to Shape & Drive
Business Critical Objectives” 155 CHAR META DESCRIPTION
@heydigital
uk.linkedin.com/in/benjaminwardell-heydigital
ben@hey.digital@hey_digital
AUTOMATION
CONTENT
DIGITAL
SOCIAL
SEARCH
MARKETING
BUSINESS
INSIGHTS
SCOPING
PLANNING
MANAGEMENT
10 YRS EXPERIENCE
10 INTEGRATED MARKETING
8 DIGITAL & SOCIAL
5 STRATEGIC DIRECTION
7 CONCEPTUAL DESIGN
ADAPTED
CLIENT | AGENCY | CONSULTING
SEO
WEB/APP
DIGITAL
DESIGN
SOCIAL
MEDIA
CONTENT
COMMUNICATIONS
DIGITAL
PRINT
CONCEPTUAL
DESIGN
EMAIL
EVENTS
INTEGRATED
MARKETING
STRATEGY
BRAND
PAID
ADVERTISING
MULTI
CHANNEL
MARKETING
AUTO FILM/TV FINANCE FMCG MANUFACTURING
TELCO UTILITIESPHARMA
MULTI-CHANNEL STRATEGY PHASE 1 MCM: CLM LAUNCH CONTENT MARKETING MATRIX
Part of a high performing team of 3 reporting
to the Leadership and Commercial Lead on
the outline and development of a strategy for
Abbvie Multi-Channel approach.
STRATEGY DEVELOPMENT | IMPLEMENTATION
/ROLLOUT PLAN | SKILLS CAPABILITY
ASSESSMENT | ROADMAP | SUPPLIER
EVALUATION & ON-BOARDING | TECHNOLOGY
REVIEW/PURCHASE/PROCUREMENT
Phase 1 of approved Multi-Channel Strategy
approach to align Sales Teams & Marketing to
create an agile content approach with
effective KPI monitoring and development
STAKEHOLDER ORGANISATION | ROLLOUT/
PROJECT SCOPING | PROJECT PLANNING
TOOLKIT | CONTENT STRATEGY TOOLKIT |
CONTENT WORKSHOPS | LEARNING &
DEVELOPMENT | QA | INSIGHTS & REPORTING
Individually identified a need to up-skill
commercial stakeholders to align content
approach, optimise approval and standardise
content project for a network of channels
STRATEGY DEVELOPMENT | ROLLOUT PLAN|
TOOLKIT DEVELOPMENT | MULTI-CHANNEL
APPROACH | CAPABILITY ASSESSMENT |
TRAINING KIT | LEARNING PLAN
VIDEO
RETAIL TECH

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Benjamin Wardell | Strategic Marketing Consultant Profile | Hey.Digital

  • 1. BENJAMIN WARDELL CAREER PAST CLIENTS INDUSTRY XP STRATEGY DIGITAL MARKETING Historic Relevant Roles: Strategic Marketing Consultant | Hey.Digital Marketing & Technology Strategist | Abbvie Senior Digital Project Manager | Quintiles Digital Consultant | FUFX Digital Brand Manager | Addingvalue Digital Brand Executive | Bluesky Abbvie | Adam Phones | AstraZeneca | Barclays | Barclays Wealth | Boheringer Ingelheim | British Gas | Canon | Formica | Homeserve | Innocent Drinks | Kaspersky | Leaseplan | Lilly | Mylan | McNeil | P&G | Roche | Rolls Royce | Scottish & Newcastle | Universal | Vodafone Marketing Strategy (Global/Local) | Solution Scoping/Management/ Project Management /Reporting | UX | UI | Campaigns/Communications | Digital Marketing | SEO | SEM | PPC | Digital Audit & Optimisation | Business Insights | Content Strategy/Development/Optimisation | Social Media Strategy/Development/Maintenance/insights | Design Conceptual /Digital/Optimisation MULTI FACETED HEADING STRATEGIC MARKETING CONSULTANT DIGTAL | CREATIVE | MARKETING | TECH “Multifaceted Marketing Strategist - Cross Industry Expert, Environment Adaptability, Matrix Team Master, Able to Shape & Drive Business Critical Objectives” 155 CHAR META DESCRIPTION @heydigital uk.linkedin.com/in/benjaminwardell-heydigital [email protected]@hey_digital AUTOMATION CONTENT DIGITAL SOCIAL SEARCH MARKETING BUSINESS INSIGHTS SCOPING PLANNING MANAGEMENT 10 YRS EXPERIENCE 10 INTEGRATED MARKETING 8 DIGITAL & SOCIAL 5 STRATEGIC DIRECTION 7 CONCEPTUAL DESIGN ADAPTED CLIENT | AGENCY | CONSULTING SEO WEB/APP DIGITAL DESIGN SOCIAL MEDIA CONTENT COMMUNICATIONS DIGITAL PRINT CONCEPTUAL DESIGN EMAIL EVENTS INTEGRATED MARKETING STRATEGY BRAND PAID ADVERTISING MULTI CHANNEL MARKETING AUTO FILM/TV FINANCE FMCG MANUFACTURING TELCO UTILITIESPHARMA MULTI-CHANNEL STRATEGY PHASE 1 MCM: CLM LAUNCH CONTENT MARKETING MATRIX Part of a high performing team of 3 reporting to the Leadership and Commercial Lead on the outline and development of a strategy for Abbvie Multi-Channel approach. STRATEGY DEVELOPMENT | IMPLEMENTATION /ROLLOUT PLAN | SKILLS CAPABILITY ASSESSMENT | ROADMAP | SUPPLIER EVALUATION & ON-BOARDING | TECHNOLOGY REVIEW/PURCHASE/PROCUREMENT Phase 1 of approved Multi-Channel Strategy approach to align Sales Teams & Marketing to create an agile content approach with effective KPI monitoring and development STAKEHOLDER ORGANISATION | ROLLOUT/ PROJECT SCOPING | PROJECT PLANNING TOOLKIT | CONTENT STRATEGY TOOLKIT | CONTENT WORKSHOPS | LEARNING & DEVELOPMENT | QA | INSIGHTS & REPORTING Individually identified a need to up-skill commercial stakeholders to align content approach, optimise approval and standardise content project for a network of channels STRATEGY DEVELOPMENT | ROLLOUT PLAN| TOOLKIT DEVELOPMENT | MULTI-CHANNEL APPROACH | CAPABILITY ASSESSMENT | TRAINING KIT | LEARNING PLAN VIDEO RETAIL TECH