Better Design Through Analytics - #eduiconf 2010

Nov 10, 20101 like616 views

It’s been said that “good designers redesign, great designers realign“. Design is a continual process of refinement, realignment and improvement. But how do you decide what needs refining? Do you make informed decisions or are you grasping at straws in the dark? Web site statistics hold the key to making informed decisions, but throwing a little Google Analytics code on your site isn’t really enough. In this half-day workshop you will learn how to use web statistics to better refine your designs. Get the basics of what all those analytics numbers mean, learn how to set measurable goals, and define conversions. Then take it to the next level with the Google Website Optimizer, A/B and multivariate testing.

Better Design Through Analytics - #eduiconf 2010

Getting a visitor to your website is only half the battle. How do you keep them? A lot of attention is put on the "action" items on a homepage, but it's more likely a visitor is landing on an interior page from a Web search or link. Every visual element, content or cue makes an impression with your visitor and influences what next step they take. The last thing you want to do is leave your visitor at a dead end or continuously force them to use the back button. With each page having a defined next step it gives your visitor a forward moving Web experience. The idea is more than just bigger and brighter action buttons. No matter how large you make them your visitors are not going to click if they don't care. Your goal is the design an experience to make your visitors care.

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