Better spend your social marketing budget on valuable fans
- 1. LET'S SHARE A SECRET BETTER SPEND YOUR SOCIAL BUDGET ON VALUABLE FANS! PETER HORSTEN – INFOSHARE 2014
- 2. DO YOU LIKE INFOSHARE?
- 3. IS IT ABOUT MAKING A STATEMENT?
- 5. ENGAGEMENT AND JUST DOING A GOOD JOB?
- 8. BRANDS LOST THEIR GOAL TO SATISFY HUMAN NEEDS AND THIS IS THEIR BIGGEST PROBLEM THOMAS KOLSTER HATALSKA.COM, TRENDBOOK 2014
- 10. IT’S PAY DAY
- 13. ENGAGEMENT NOT A BIG BRAND THING? Page Score Fans Trojmiasto.pl 8,73% 54.197 Manchester United 4,40% 48.686.209 FC Barcelona 3,74% 64.817.023 McDonald's PL 1,88% 1.268.897 Coca-Cola 0,79% 82.389.237 Pepsi 0,66% 31.959.452 Play 0,27% 2.164.228
- 14. KNOW YOUR FANS
- 15. LET THEM TALK!
- 16. A 1000 real ambassadors may be worth a million likes
- 17. Workshop WANT TO KNOW HOW? JOIN TOMORROW’S FANTUNER WORKSHOP
- 19. LET’S ENGAGE!
- 21. Picture/image credits • Title page fans, iStockphoto.com • Conchita Wurst, Albin Olsson, Wikimedia Commons, License: CC-BY-SA-3.0 • Poland at Eurovision, Albin Olsson, Wikimedia Commons, License: CC-BY-SA-3.0 • The Common Linnets, Albin Olsson, Wikimedia Commons, License: CC-BY-SA-3.0 • KING, iStockphoto.com • Page Likes, iStockphoto.com • Less might be more, iStockphoto.com • (No) Social Media Abuse, iStockphoto.com • Let them talk, iStockphoto.com • Let’s engage, iStockphoto.com
- 22. • Andrew, S. (2005, April). 5000 Fans. Retrieved from scottandrew.com: http://www.scottandrew.com/wordpress/archives/2005/04/5000_fans.html • Boswell, W. (n.d.). What is Black Hat SEO? Retrieved from About.com: http://websearch.about.com/od/seononos/a/spamseo.htm • Fleming, G. (2012, January 4). Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity. Retrieved from Forrester Blog: http://blogs.forrester.com/gina_sverdlov/12-01-04- global_social_technographics_update_2011_us_and_eu_mature_emerging_markets_show_lots_of_activity • Haller, M. (2013, October). To Buy or Not to Buy? Perhaps Social Engagement is the Question. Retrieved from thinkwithGoogle.com: http://www.thinkwithgoogle.com/articles/social-engagement-buying- question.html • Hatalska, N. (2014). Trendbook 2014. Retrieved from Hatalska.com: http://hatalska.com/trendbook2014/ • Kelly, K. (2008, March). 1,000 True Fans. Retrieved from KK: http://kk.org/thetechnium/2008/03/1000- true-fans/ • Reitsma, R. (2012, October 12). The Data Digest: Profiling Creators. Retrieved from Forrester Blog: http://blogs.forrester.com/reineke_reitsma/12-10-12-the_data_digest_profiling_creators • Skinner, P. (2013, February 20). A Conversation with Thomas Kolster, author of Goodvertising. Retrieved from Pimp my cause: Thomas Kolster is the author of Goodvertising, founder of the Goodvertising Agency - See more at: http://www.pimpmycause.org/content/information/interviews/a-conversation-with- thomas-kolster-author-of-goodvertising#sthash.jBJrH9Yn.dpuf • Stonham, M. (2011, October). The Sales Funnel – what’s all the excitement about? Retrieved from Wurlwind: http://wurlwind.co.uk/2011/10/the-sales-funnel-whats-all-the-excitement-about/ REFERENCES
Editor's Notes
- #4: Photo: Albin Olsson, http://commons.wikimedia.org/wiki/File:ESC2014_-_Austria_04.jpg License: CC-BY-SA-3.0, http://creativecommons.org/licenses/by-sa/3.0/deed.en
- #6: Photo: Albin Olsson, http://commons.wikimedia.org/wiki/File:ESC2014_-_the_Netherlands_02_(crop).jpg License: CC-BY-SA-3.0, http://creativecommons.org/licenses/by-sa/3.0/deed.en The Netherlands sent real musicians playing a proper song to the Eurovision. Interesting strategy. I wonder why the UK never thought of that? The Netherlands nearly stole the show with a song that sounded like something you might actually hear out in the real world, performed by consummate musicians who appeared to take what they are doing seriously. But here’s the really interesting thing. By the end of the show, there was only one Eurovision song in the iTunes top ten, a chart that updates almost in real time. And it wasn’t the winner. The Common Linnets immediately popped in at number nine. http://www.telegraph.co.uk/culture/tvandradio/eurovision/10824026/Eurovision-UK-must-send-proper-musician-next-year.html
- #10: Organic reach on Facebook rapidly decreasing.