Beyond networking linkedin
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This presentation was given on 21 April 2015 to Beyond Networking in St. Louis. The crux is the taking a Linkedin Profile from the sterotyped style to become a BULLISH push-pull environment..
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Beyond networking linkedin
- 2. R. Barry Hammond M.P.A., ITILv3, CHAMP Makers Mark Ambassador
- 3. 347 Million Profiles 107 Million Users in the U.S. 187 Million Unique Visitors per month 2 Million jobs 3 Million Companies Current Linkedin stats
- 4. 40% of users spend average 17 minutes daily 2.1 Million Groups 48% recruiters use Linkedin for their outreach Current Linkedin stats
- 5. Get Noticed
- 6. In 2014 MOTIVATED In 2013 RESPONSIBLE In 2012 CREATIVE In2011 CREATIVE Overused Adjectives
- 7. Your Opening Salvo Aimed at the reader Who You Are Key on your WHAT! Laser Focus Keywords Separate Keywords or Phrases with a Pipe 120 Characters – Use Them All! HEADLINE
- 8. Does It establish credibility quickly? Optimized for search Use Terms to rank high for within LinkedIn search GRAB Attention when showing up in search results Phrases that speak to your target audience HEADLINE
- 9. the Pipe
- 10. Linkedin Strategist | Social Media Mentor | On-Line Branding | Speaker | Instructor | Business Connector
- 11. Improves search accuracy Understanding searcher intent Contextual meaning of terms Generates more relevant results. semantic search
- 12. Algorithm placing emphasis towards individual words within a query. Instead of searching for ‘restaurants in St. louis‘ Algorithm focuses more on searches such as ‘Italian restaurants in St. Louis‘ Forced to adapt search content optimization initiatives by identifying closer to your tribes’ intent. Equates to Long Tail Keyword Demand google’s hummingbird
- 13. UNIVERSAL RESOURCE LOCATOR Linkedin’s Public URL
- 14. the URL – Public to vanity 5-30 letters or numbers https://www.linkedin.com/in/linkedindude
- 15. Choose a button:… then copy and paste the code (includes a link to your public profile): Website Facebook Blog Site Branding Emboss your vanity URL: personalized stationery Resumes note cards.
- 16. Paragraphs Power statements Who I Am? Experience Highlights What I Can Do? Keyword Optimized How I Can Help? But not STUFFED 2,000 Characters – Use them all! Summary
- 17. Tie the Past to the Present • Help the reader understand how your past experiences makes you a fit today. • Highlight the traits • Highlight characteristics • Highlight responsibilities • Highlight results • Align these aspects with your current situation – and the job you want next. Summary
- 18. What do you list for Experience when Unemployed? Your NAME as the Company 100 Characters – Be Creative showing you ARE looking Position: CEO – Chief Employment Officer List Activities Currently Being Done Experience
- 19. morning glories climb a barbwire trellis shadows in the mist
- 20. Don’t Be an Eyore, Like a Bump on a Log
- 21. Did You Get Promoted? • Show a successful progression • Even while at the same company • Be sure to include any promotions you received at each position. • Even if the promotion was minor, • it shows a recruiter you weren’t just standing still. Show Your Progress
- 22. Search
- 23. Advanced search
- 24. Search by wide criteria Narrow by Company Position(s) Location Groups Other Criteria Advanced Search
- 26. A focus allows you to publish blogs on your industry within Linkedin. Displays knowledge and what you offer Trends Taking a stance Changes within the industry Thought Leader & Attention Getter USE pictures to enhance your point! Updates – Groups - Blogs
- 27. Multimedia Inspire Linkedin to a Sizzling Brand How can a Balloon Dog Fit into Branding Your Linkedin Profile Look See
- 28. Slideshare is Part of Linkedin
- 29. New Connection Mantra Always Connect from the prospect’s page Always personalize the request: where when Why
- 30. Position your strengths through LinkedIn recommendations. Work hard at getting at least five recommendations Two from your current work (very important to recruiters. Recommendations
- 31. Recommendations The more you give the more you receive http://endorser.org/ Float recommendation requests Pure Chaucerian genius: nothing ventured, nothing gained Recommendations
- 32. Groups How Many? Avenue to experts in your field Start your own Group Viewed as an EXPERT Niche Networks Foster discussions Spread your message Connections Groups
- 34. Connect with Me Barry Hammond 3146627875 [email protected] www.linkedin.com/in/linkedindude www.twitter.com/cirrus.solutinz
Editor's Notes
- #23: Look at who your 1st level connections are connected to, write down a SELECT few who meet your criteria for your next position and then review with your connection as to their fit and worthy to spend some time Exploring millions of jobs and people through search to find what you want can feel like looking for the preverbal needle in the haystack. Linkedin has updated their search algorithm by factoring in current and past roles you held to surface jobs most relevant.
- #28: Adding Slideshow presentations and video to your profile will quickly set you apart from the competition and add a personal and visual element to your profile. People will immediately feel more comfortable with you when they can see your face and hear your voice, even if it’s only a video.