Bid4Keywords National Listings

Pay Per Click Text AdvertisingNetwork Presentationhttp://bid4keywords.comCall Us: 1 (800) 993-3932

Did You Know…?65% of companies found that search marketing is a cheaper way to acquire new business compared to traditional offline media such as the Yellow Pages or direct mail2.The bottom line is that search advertising has never been more essential in growing your business especially when it comes to generating new revenues.Why Bid4Keywords?The Bid4keywords advertising network is made up of over 5,000 publishers, whose targeted traffic & prospective customers can help boost your business online. With more than 200 million global searches per day generated through Bid4keywords advertising network, we are able to provide you some of the lowest bid prices to get your campaign off to a quick start with the greater emphasis on return on investment(ROI).Other benefits include:Streamline process – from point of enrollment to ad execution that includes some managed options.Broad reach – by tapping into Bid4keywords’s extensive network of publishers.Cost-effective and competitive key word bid pricing – from as low as 5cents to reach a global audience targeted by keyword and geo-location of user, all with one account.http://bid4keywords.comCall Us: 1 (800) 993-3932

Getting Started with Bid4KeywordsGet Your Advertising StartedTarget Customers by LocationCreate Your AdSelect KeywordsSet Your BudgetReview and ActivateAdvertising in 5 Easy StepsTarget Customers by LocationCreate Your AdSelect KeywordsSet Your BudgetReview and Activatehttp://bid4keywords.comCall Us: 1 (800) 993-3932

Advertising Service FeaturesPPC National ListingsPay Per Click Advertising Network Easy to use Interface Multiple Campaign TrackingAccess to over 10 billion searches per monthKeyword Suggestion Tool Protected by Traffic Advisors™Complete API's to integrate into your backendDedicated Account ManagerFull Managed PPC MarketingCompletely Managed Search Engine MarketingProtected Investment by ConversionKnowledgeable StaffSave Time and Money Targeted TrafficEasy Sign-up Dedicated Account ManagerDetailed Campaign Reportshttp://bid4keywords.comCall Us: 1 (800) 993-3932

Industry Partnershipshttp://bid4keywords.comSearch PartnersPublisher NetworksDirect NavigationCall Us: 1 (800) 993-3932

Network Traffic BreakdownThe Bid4Keywords Network receives over 6 Billion search queries a month. This includes Local, National, and International traffic.http://bid4keywords.comCall Us: 1 (800) 993-3932

AdvertisersAdvertiser ResourcesSite-specific Targeting Advertisers have the convenience of being able to bid for placement on a wide array of premium content Web sites, such as BusinessWeek, USATODAY, ComputerWorld, PC Magazine, and more within specific vertical channels. Advertisers select the Web sites and categories that are most relevant to their business, giving them complete control over their advertising dollars.How does it work? Bid4keywords Site-specific is a pay-per-click advertising program that enables advertisers to place text ads on specific premium publisher Web sites and categories.Step One: Select the Web site and categories that are relevant to your products and services.Step Two: Control what you are willing to pay to have a buyer click through to your Web site. Set the price per click through our user friendly interface.Step Three: The placement of your listing is determined by both your bid and ad relevancyhttp://bid4keywords.comCall Us: 1 (800) 993-3932

AdvertisersAdvertiser SolutionsTarget Your Best Customers Bid4keywords offers pin-point, cost-effective marketing solutions to advertisers via premium Web sites. Your pay-per-click and display ads will be seen by interested buyers next to targeted, relevant content from category leading Web publishers. Our reports and account management tools will enable you to get the most out of your advertising budget.Advertiser Solutions Site-specificMonetize Your Content Pages Bid4keywords Site-specific is a contextual targeting program that affords publishers the opportunity to generate incremental revenue without jeopardizing the editorial integrity of their site. Only relevant ads are displayed in targeted content areas and ultimately, publishers make the final decisions on what appears on their websites. Site-specificTarget your pay-per-click ads to vertically-focused, site-specific contextual categories on premium web sites like Motley Fool, BusinessWeek, PC Magazine, CMP TechWeb Network and more. What We DoBid4keywords Site-specific offers premium category-focused marketing solutions for advertisers and publishers. We are a leading performance advertising company that uses keyword search and contextual, Site-specific category targeting to achieve superior advertising results for our partners. http://bid4keywords.comCall Us: 1 (800) 993-3932

Contextual AdvertisingWhat is Contextual Targeting?Contextual Targeting places pay per click ads on web sites related to what you sell. By targeting your ads to relevant content, you may reach a more qualified audience. Your ads are matched to content using your existing pay per click ads and keywords. Contextual advertising is targeted to the specific individual visiting a website (or page within a website). The advertisements may be displayed on the webpage or as pop-up ads. For example, if the user is viewing a website pertaining to cars and that website uses contextual advertising, the user may see advertisements for car-related companies, such as car dealers.BenefitsThe benefits of Contextual Targeting include greater ad relevance, additional distribution for your ads, and more traffic to your web site. If your objective is to augment the number of web site ads you appear on then this is a great option for you. Contextual advertising often provides a significant boost in revenue for many web sites because of its targeted ads which are more apt to be clicked. A large part of Google's earnings is from its share of the contextual advertisements served on the millions of web pages running the AdSense program.Other features include:Bid on site-specific pages that best suits your business.Reach targeted buyers in a secure environment.Bid across vertical channels that best suits your businessEnhanced Reporting tools.Account Management ProgramsHow does it work?A contextual advertising system uses an algorithm that scans text of a website for keywords and then matches page content to your ads and keywords based on what the user is viewing... Contextual Targeting is simply a method of distributing ads to more than just search results pages. This helps you gain extensive reach with users way down the research (and/or) purchase cycle. http://bid4keywords.comCall Us: 1 (800) 993-3932

Contextual AdvertisingContextual Advertising and Keyword TargetingEven though Contextual Advertising is similar to Keyword Targeting in that it is based on a cost per-click (CPC) model and you can set your own Max CPC; you can also use specific keywords for contextual advertising provided the keywords you have selected with an ad are relevant and convert well.Will Contextual Targeting be supported by your API?Yes. Contextual Targeting will be supported by our industry leading API. What are Sponsored Results?Sponsored Results are ads that relate to the search query or context on a given page. Results may be different depending on how the Web publisher decides to display them on their site. Sponsored Results may appear above, to the right of, or within the content or search results. Results are ranked by an algorithm which factors in both ad relevance and Max CPC bid amount.What is the difference between Contextual Targeting and sponsored search?Contextual Targeting allows you to target traffic on content pages. Sponsored search allows you to target traffic on search results pages.http://bid4keywords.comCall Us: 1 (800) 993-3932

Contextual AdvertisingHow does Smart Match targeting work?Smart Match is our most precise targeting option. Using Smart Match, your ad will be displayed for queries that match your keyword exactly or are a small variation on your keyword. These variations include plurals, common misspellings, shared "root" words, and different word orders, but does not include synonyms.How does Broad Match work?Broad Match offers advertisers a broader targeting option than Smart Match. Keywords marked "Broad" will match for a wider range of queries, making it easier to drive more traffic to your site. To help avoid unqualified leads, our Negative matching feature can be used to prevent specific queries from returning ads that are set to "Broad" matching. What's the difference between Smart Match and Broad Match?Smart Match is more precise, and Broad matching has more reach. Let's say you purchase the keyword "Exhibition Stands." If you set it to Smart Match, your listing will return for "Exhibition Stands", "stands for exhibitions" and "stands exhibition." If you choose Broad matching, your listing will be returned for "I need a stand for an exhibition" and "all-inclusive Exhibition Stands", "designers of exhibition stands" and any other query that contains those terms. Negative matching is available for Broad matching.What are Negative keywords?To help avoid unqualified leads to your Broad matched ads, our Negative matching feature can be used to prevent specific queries from returning ads. This helps prevent ads from coming up for irrelevant searches and avoids unwanted clicks. For example, if you bid on the keyword "tires" but don't sell tractor tires, it is a good idea to add the negatively-matched keyword "tractor."http://bid4keywords.comCall Us: 1 (800) 993-3932

Display AdsDeliver display ads to premium publisher Web sites on a bidded CPM basis. Brand and sell to your best customers.Well-known, quality Web sites attract the high value customers that are the lifeblood of any business. The key to effective marketing is to reach this valuable audience where they find the information that helps them make purchases.The Ultra-Premium Display Ad NetworkBid4keywords Site-specific is excited to offer display ads that gives marketers the ability to purchase affordable, high-impact campaigns on premium Web sites to market to their best customers.http://bid4keywords.comCall Us: 1 (800) 993-3932

Display AdsHow does it work?Display ads are delivered to category leading publisher Web sites on a bidded CPM basis. Step One: Choose the topic categories and ad unit sizes that are relevant to your products and services. Each category can have more than one ad unit size. Step Two: Enter a CPM bid that you are willing to pay for a user to view your image ad. There is a separate CPM bid for each display ad unit under a category. This allows you to control the ad units and spend on each vertical.Step Three: Your ad is displayed throughout our ultra-premium network of vertical Web sites. The placement of your listing is determined by your CPM bid. The highest bidder will be shown.Targeted Ads Ads can be targeted by vertical and relevant content on premium Web sites. Advertisers reach buyers where they find information that helps them buy. Not a Typical Network Bid4keywords Site-Focus offers 100% transparency of the Web sites that comprise our network, so you know exactly where your ads are appearing. http://bid4keywords.comCall Us: 1 (800) 993-3932

PublishersCreate new revenue streams by displaying relevant keyword-targeted search advertising on your website.What is the Bid4keywords AdCenter?The Bid4keywords AdCenter is the platform that supports our global search advertising network. We are able to offer contextual advertisements to web site owners and publishers, who then benefit from new revenue streams. The Bid4keywords AdCenter is an effective revenue stream for those seeking increased revenues from search and website traffic. It becomes a win –win situation that allows both web site owners and publishers to realize profits.The Bid4keywords Adcenter works by automatically selecting the best, relevant text ads to display as sponsored search results on your website every time a keyword search query is performed by a user.How do I maximize my earnings? You are compensated based on the quality of your traffic. In short, the more leads are driven to our advertisers from your website, the more you earn...http://bid4keywords.comCall Us: 1 (800) 993-3932

Campaign Management OverviewThe following pages will highlight how to use the Bid4Keywords Campaign Management system. The system is broken down as follows:Dashboard

Billing and Activity History http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Advertiser DashboardDashboard - The Dashboard is the hub of Bid4Keywords. You can view important information and perform important tasks on this page, and you can quickly jump to key areas within Bid4Keywords from several points on this page. You can get to the Dashboard from any page in Bid4Keywords by clicking on the company logo in the upper left hand corner of every page or by clicking on the "Ads" menu link. Help With This Page - Every Bid4Keywords page has one of these bubbles. If you have any questions about what you see on a given page, start here. Quick Links - Use these links to jump directly to key pages in Bid4Keywords to accomplish important tasks. For other tasks, use the menu bar across the top of the page.http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Advertiser Dashboard - DetailsAlerts - Alerts indicate actions you should take and give you direct links to do so. Alerts can be related to your account, campaign or ads. You can hide or show your alerts on the Dashboard. Account Summary - This table shows you important summary information about the performance of the campaign(s) within your account. Within this table, you can do many things: View the same data for a certain time period; elect to show your OFF campaigns in the table; edit all campaigns or create a new campaign; or go directly to the "Manage Ads" page to view the ads and targeting within that campaign by clicking on the campaign name link.http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Creating a New Campaign in an Existing AccountTo create a new campaign, click on the "Create Campaign" link under the "Ads" menu. After entering your new campaign name, daily budget and Max CPC, click "Submit". After creating a new campaign, we recommend updating your refill amount. Your refill amount must be at least three times the sum of your campaign daily budgets. For more information about refill amounts, see the "Manage Account Details" portion of this Tutorial. http://bid4keywords.comCall Us: 1 (800) 993-3WEB

View and Manage Your Account InformationThe "Manage Campaigns" page allows you to view data for a selected period of time for all OFF and ON campaigns. You can also use this view to edit all of your campaigns' Max CPCs and daily budgets. http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Ads and How do Keywords Relate to themAn ad consists of a title, a description and a URL. You can have one or more ads associated with a campaign. Keywords are separate entities and must be associated with an ad in order to get distribution. You can have one or more keywords associated with an ad.http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Creating New Ads in Existing CampaignsYou can create a new ad in an existing campaign by selecting the "Create Ad" option under the "Ads" menu. Simply enter a title, description, display URL and destination URL for your new ad.Your title can be up to 65 characters long and should capture the attention of qualified leads. Your description can have a maximum of 190 characters. It should complement your title and provide additional information about your products and services. The display URL should link to the page on your site that most directly relates to your ad and can also serve as your destination URL. Optional: We recommend using a destination URL to track your ad's performance. This is the display URL plus your tracking codes. This URL is not visible in your ad.Select the Adult Content checkbox if your site has content that shouldn't be viewed by minors. Read our Editorial Guidelines for an explanation of what constitutes adult content. http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Adding Keywords to a New or Existing AdTo add keywords to a new or existing ad, enter the keywords you wish to target into the Smart or Broad match keyword boxes. You can also add Negative keywords to your ad to further refine your targeting. Smart match targets keywords exactly, along with slight variations.

Broad match reaches a broader audience, targeting all queries that contain your keyword.

Negative keywords prevent your Broad matched keywords from coming up for specific queries http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Checking Pricing and Getting Suggestions to Improve Your Targeting You can access keyword pricing and get suggestions on new keywords with the Targeting Optimizer tool. The Targeting Optimizer is two tools in one: First, it allows you to view maximum cost-per-clicks (Max CPC) per position and estimated cost for each targeting element in your ad, and it enables you to optimize each targeting element to obtain a desired position. Second, you can use this tool to generate keyword suggestions.http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Finding More Keywords to Target Your AdThe Targeting Optimizer also functions as a keyword suggestion tool, helping you find additional, relevant keywords. The "Suggest" button in the Targeting Optimizer tool will retrieve up to 20 related keywords. To accept suggestions, click the "OK" button next to each suggestion.http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Move, Copy, & Editing the Status of your AdThe "Ads" view from the "Manage Ads" page gives a quick view of ads in a given campaign. You can view your ad status, clicks and cost history here. From this page, you can move, copy and edit your ad. You can also turn an ad ON or OFF or add keywords and optimize all targeting components. To do any of these things, first select the desired ad(s) by clicking on the checkboxes to the left of the ad(s).http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Editing the Details of Your AdOn the "Manage Ads" page, the "Edit" button on the ad view lets you change the title, description and URL for your ads. Simply select the checkbox of one or more ads and click the "Edit" button. http://bid4keywords.comCall Us: 1 (800) 993-3WEB

Bid4Keywords National Listings

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