Blogweet- Peppertap #BahutAasaanHai Influencer Campaign
Download as PPTX, PDF0 likes489 views
The document summarizes a Twitter marketing campaign by PepperTap to promote their grocery delivery service. The campaign used the hashtag #BahutAasaanHai to get users to discuss how easy grocery shopping is with PepperTap. PepperTap hosted a contest on Twitter around the hashtag that trended in India and generated nearly 12,000 tweets with over 72 million impressions, showing the campaign was successful at promoting the brand and message that grocery shopping with PepperTap is very easy.
Blogweet- Peppertap #BahutAasaanHai Influencer Campaign
- 2. OBJECTIVE • The main objective of this campaign was to introduce Bahut Aasaan Hai TVCs and increase views on them. • To market the idea that grocery shopping is easy
- 3. CAMPAIGN SUMMARY • Twitter – Hashtag: #BahutAasaanHai – The campaign comprised of questions/situations around different brands, thereby promoting the idea that grocery shopping “bahut aasaan hai” IDEA • The aim was to make the fans/tweeps realize that how easy it is to buy grocery from PepperTap. • It was fully accomplished with the help of a contest comparing the things we do vs. how they can be done easily with PepperTap. EXECUTION • In order to achieve the same, @peppertap hosted a contest on Twitter and invited users to participate using hashtag- #BahutAasaanHai which trended at top trends in India! The campaign created a big buzz for the brand the entire day. • The campaign saw many influencers talking about the brand, trying the app and participating in the contest.
- 4. RESULTS Campaign Summary Statistics No. of tweets 11,944 Total Impressions 72,195,792 Contributors 897 The overall campaign sentiment was positive
- 6. Thank You!