Bloomin' Brands is seeking a $313 million revolving credit facility to finance its growth strategy and improve its restaurant operations. It aims to grow its market share in the restaurant industry, which is expected to see 3.6% annual revenue growth through 2017. Bloomin' Brands has improved its financial position since restructuring its debt in 2010 but requires additional capital to expand and compete with larger chains like Darden Restaurants. The loan proceeds would support a three-step strategic approach to enhance Bloomin' Brands' functions and market position through barriers to entry, economies of scale, and leveraging its brand equity.