B'lue Marketing
Download as PPTX, PDF2 likes5,434 views
This document provides information about B'lue, a flavored water product made through a joint venture between Danone Group and Narang Beverages. It introduces Danone Group and describes B'lue's flavors, ingredients, packaging and marketing survey results. The survey of 30 people found that most were unfamiliar with the brand but liked it and would consider purchasing it again. However, most still preferred mineral or packaged waters over B'lue. The document concludes that more advertising is needed to increase awareness and popularity of B'lue.
B'lue Marketing
- 2. Contents • Introduction to Danone Group. • What is B’lue. • The Survey. • Product Review. • Feedback & Conclusion. • Bibliography
- 3. The DANONE Group • The DANONE Group is a French food-products multinational corporation. • It based in the 9th arrondissement of Paris. • It was founded in 1919 by Daniel Carraso. • It produces dairy products, bottled water, cereals, baby foods and yogurts.
- 4. Company Profile • Narang Beverages is a joint ventures with Group DANONE. • A global leader in healthy food & beverages. • Turnover of Euro 17 billion (Rs. 1299 Crores) • 1st in fresh dairy and is a leader in baby nutrition and natural mineral water worldwide. • Suntory Narang is the joint venture with Suntory Group. • Aim to grow healthy beverages and Coffee under the brand name KARMA. • In addition, the Narang Group has exclusive distribution partner for several premium international food and beverage brands such as :
- 5. The Product
- 6. Introduction What is B’lue? • B’lue is a kind of soft drink beverage that is enriched with a proprietary blend of vitamins B3, B6, B9, B12 and minerals like potassium, sodium and magnesium. • B’lue comes in 4 fruit flavors. • It is rich in minerals and is free of caffeine, artificial colors and preservatives. Video 1
- 7. Continued.. What does it look like? • The blue color bottle makes it looks like you are drinking clear blue water. • However, the flavoured water present in it is similar to plain water except with "enhancements". • Presently, B’lue flavoured water is available in 500 ml bottles. Video 2
- 8. What Flavours are available..
- 9. The Survey SAMPLE SIZE- 30 Note :- This survey was done only in college. Video 3
- 10. Are you familiar with the brand? 22 8 Review Yes No
- 11. Did you like it? 19 3 Review Yes No
- 12. Would you prefer having it in future? 17 5 YES NO
- 13. How did You get to know about the product? 34% 3% 36% 9% 6% 12% Television Ads Hoardings Friends Magazines Social Network others
- 14. How much will you rate the product ? 2 1 13 6 0 Rating VERY BAD BAD AVERAGE GOOD VERY GOOD
- 15. Would you prefer having this product instead of tonic or packaged water ? 8 14 Sales YES NO
- 16. Product Review • What is in it? Water, sugar, acidity regulator, minerals, vitamins, energy, carbohydrate, sodium, magnesium and potassium. • Points of Parity Flavored Drink which refreshes mind and body. Quenches Thirst. • Points of Difference Contains no preservatives, non-alcoholic & non-carbonated drink. Contains Vitamins & Minerals. Water - based drink with a tinge of fruity flavor.
- 17. The Competitors
- 18. Feedback • It is not an energy drink, but a simple flavored water. • Price seems to be on the higher – side. • Product needs more advertisement during events and on Television(IPL, daily soaps, etc.) to gain popularity. • It should be available in pet bottle sizes of 200ml & 350ml. Conclusion • As per the conducted survey, it can be concluded that people would like to drink B’lue again, but they would still prefer mineral or packaged drinking water over B’lue.
- 19. Bibliography • www.danone.com • www.drinkblue.in • www.business-standard.com • www.danonenarang.com