Blueocean Strategy
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The document discusses the concept of Blue Ocean Strategy, authored by W. Chan Kim and Renee Mauborgne, which focuses on creating new market spaces instead of competing in existing ones. It includes strategic management topics such as the difference between blue and red oceans, analytical tools for innovation, and examples of successful implementations. The goal is to make competition irrelevant through systematic methodologies.
Blueocean Strategy
- 1. BLUEOCEAN STRATEGY How To Make The Competition Irrelevant By : Ahmed Ibrahim Ebaied To: Dr.: Adel Zayed Strategic Management
- 2. AGENDA • What is Blue Ocean, • Blue vs. Red Ocean, • Analytical tools Frame work, • ERRC, • Examples, • Conclusion.
- 4. Video
- 5. Authored By W. Chan Kim And Renee Mauborgne In 2005 The Aim Of BOS Isn't To Out-perform The Competition In The Existing Industry, But To Create New Market Space (BLUE OCEAN) Make The Competition Irrelevant BOS offers Systematic And Reproducible Methodologies And Processes in Pursuit Of Innovation By Both New And Existing Firms.
- 6. Video
- 11. PMS Map Managing the business portfolio