1 1 
Lights Camera 
Action
The Film Industry 
The Film Industry consists of technological and 
commercial institutions of filmmaking
The Indian Film Industry… 
India is the largest producer of films in the world, 
in terms of ticket sales and number of films 
produced 
The Indian film industry is Multi-Lingual 
The industry is supported mainly by a vast film-going 
Indian public, and Indian films have been 
gaining increasing popularity in the rest of the 
world.
BOLLYWOOD 
Bollywood – The Hindi Film Industry 
Money, Business, gossip, 
Entertainment.
Bollywood 
Bollywood is the informal term popularly used for 
the Hindi-language film industry based in Mumbai 
The term is often incorrectly used to refer to the 
whole of Indian cinema 
The name "Bollywood" is derived from Bombay 
(the former name for Mumbai) and Hollywood (the 
center of the American film industry) 
 One of the largest film producers not only in India, 
but in the world
History of Bollywood… 
 Raja Harishchandra 
(1913), by Dadasaheb 
Phalke, was the first 
silent feature film made 
in India. 
 In the 1930s, the 
industry was producing 
over 200 films per 
annum. The first Indian 
sound film, Ardeshir 
Irani's Alam Ara 
(1931), was a major 
commercial success 
 1940s to the 1960s is 
regarded by film 
historians as the "Golden 
Age" of Hindi cinema. 
Colour movies become a 
popular feature in the late 
1950s
Modern Cinema 
 In the 1970s, Themes 
revolved around gritty, 
violent films about 
gangsters and bandits. 
Amitabh Bachchan was 
known for his "angry 
young man" roles 
 During the 1980s, the 
pendulum swung back 
toward family-centric 
romantic musicals 
 1990s witnessed the 
emergence of stars of a 
new generation of actors 
(Aamir Khan, Salman 
Khan and Shahrukh 
Khan) and actresses 
(Sridevi, Madhuri Dixit 
and Kajol)
Bollywood – 
The Functioning, Structure and 
Components of the 
Entertainment Industry
Components of the Industry… 
Production Houses
Components of the Industry… 
 Actors & Actresses
Components of the Industry… 
Directors
Components of the Industry… 
Miscellaneous
Buyers Involved… 
 Distributors 
EROS ENTERTAINMENT 
YASH RAJ FILMS 
BIG PICTURES 
Exhibitors 
BIG Cinemas 
CineMAX 
PVR Cinemas 
INOX
Buyers Involved… 
 Satellite Rights 
 SET Max aired two of the film 
industry’s biggest hits, 3 Idiots and 
Rajnikanth’s Robot, and also Band 
Baaja Baraat 
 Star Gold has the rights of SRK’s 
Ra.One, Zoya Akhtar’s Zindagi Na 
Milegi Dobara, 
 Zee Cinema will screen Shaitan and 
Pyar Ka Punchnama 
 Music Rights
Money flow in the Film Industry
Bollywood – 
The Current Scenario
Indian Film Industry Size
Current Market Situation 
 Bollywood is the largest film 
producer in the world. They 
produce roughly 1000 movies a 
year. Hollywood only produces 
500 and Japan produces 400 
movies a year 
 The Bollywood industry had a 
revenue of US$ 2.5 billion in 
2008, and has been growing at 
approx. 9% a year. The revenue 
is expected to reach US$ 4.1bn 
by 2013
Revenue Distribution of Bollywood
Revenue Growth – Bollywood
The Turnaround – “Industry” Status 
 One of the major policy initiatives has been the Government of India 
granting the "industry" status to the entertainment sector in India including 
the film sector in 2001. This allows the sector to access institutional 
finance and clean credit for new projects 
 Before the reform, the filmmakers were hugely dependent on diamond 
merchants and underworld for finances 
 Quite a few banks, including IDBI, Exim Bank and Bank of Baroda, are 
pumping money into movie-making business 
Hence, it’s one of the Key drivers for the growth in the Industry
Bollywood – 
Challenges faced by the 
Industry
Piracy!!! 
The Indian film industry is significantly impacted by 
online piracy. A study undertaken by Motion Picture 
Distributors Association (MPDAI) has put India 
among the top ten countries in the world, where 
online piracy is at its peak 
In India, counterfeiting and piracy costs the 
entertainment industry US$4billion and losses of 
approximately 800,000 jobs annually.
Piracy!!!
Entertainment Tax 
 A crisis plaguing the industry is the distortionary 
rate of entertainment tax within states in India. 
For instance, in Andhra Pradesh and Tamil Nadu, 
the tax rate is low. However, this has not been 
the case with the rest of the states in India.
Content Regulation 
 A long-standing debate continues 
amongst the industry members on 
regulation of content. Some of the 
issues that need to be addressed in 
this sphere include: 
 Should there be a content regulator or 
should the industry be allowed self-regulation 
under a broad framework? 
Delhi Belly Banned In Nepal
Content 
 One of the problems is that younger generations sometimes find the 
stories a bit predictable, and get bored of similar tales.
Increasing Talent Cost 
Figures are approximate
Bollywood – 
Future of the Industry
What’s in store for Bollywood… 
 By 2040, Hollywood (Los 
Angeles) is forecasted to 
remain the largest filmed 
entertainment cluster. However, 
Bollywood may close the gap 
significantly to become the 
second largest cluster.
What’s in store for Bollywood… 
 Bollywood company tie-ups/collaborations 
(Corporatization) 
Reliance Big Entertainment signed a deal worth US$ 
1.2 billion with Steven Spielberg’s ‘Dream Works SKG’ 
to produce 36 films for the next 6 years 
Reliance also acquired around 200 theatres in 28 
locations in North America to screen Bollywood and 
other regional movies from India 
Walt Disney has invested around US$ 324 million in a 
deal with Yash Raj Films. 
Ramesh Sippy Entertainment has collaborated with 
Warner Bros.
What’s in store for Bollywood… 
The Hollywood Connect 
Bollywood to Hollywood 
Anil Kapoor in ‘Slum Dog Millionaire’ and 
later in ’24’ 
Aishwarya Rai Bachchan in ’Pink Panther 2’ 
with 
Steve Martin and ‘The Last Legion’ with Colin 
Firth 
Hollywood to Bollywood 
Ben Kingsley in Teen Patti (Three Cards) 
Sylvester Stallone in ‘Kambakht Ishq’ 
Jennifer Chambers directed ‘Hiss’
What’s in store for Bollywood… 
 Better Content 
Once known for their gimmick flicks and illogical story line, the whole 
genre of Indian movies are transforming into something much more 
substantial 
 Breaking the Conventions 
Another aspect undergoing a marked change is the resurgence of 
actors that may or may not be good looking but are very fine actors in 
themselves indeed
Film industry

Film industry

  • 1.
    1 1 LightsCamera Action
  • 2.
    The Film Industry The Film Industry consists of technological and commercial institutions of filmmaking
  • 3.
    The Indian FilmIndustry… India is the largest producer of films in the world, in terms of ticket sales and number of films produced The Indian film industry is Multi-Lingual The industry is supported mainly by a vast film-going Indian public, and Indian films have been gaining increasing popularity in the rest of the world.
  • 4.
    BOLLYWOOD Bollywood –The Hindi Film Industry Money, Business, gossip, Entertainment.
  • 5.
    Bollywood Bollywood isthe informal term popularly used for the Hindi-language film industry based in Mumbai The term is often incorrectly used to refer to the whole of Indian cinema The name "Bollywood" is derived from Bombay (the former name for Mumbai) and Hollywood (the center of the American film industry)  One of the largest film producers not only in India, but in the world
  • 6.
    History of Bollywood…  Raja Harishchandra (1913), by Dadasaheb Phalke, was the first silent feature film made in India.  In the 1930s, the industry was producing over 200 films per annum. The first Indian sound film, Ardeshir Irani's Alam Ara (1931), was a major commercial success  1940s to the 1960s is regarded by film historians as the "Golden Age" of Hindi cinema. Colour movies become a popular feature in the late 1950s
  • 7.
    Modern Cinema In the 1970s, Themes revolved around gritty, violent films about gangsters and bandits. Amitabh Bachchan was known for his "angry young man" roles  During the 1980s, the pendulum swung back toward family-centric romantic musicals  1990s witnessed the emergence of stars of a new generation of actors (Aamir Khan, Salman Khan and Shahrukh Khan) and actresses (Sridevi, Madhuri Dixit and Kajol)
  • 8.
    Bollywood – TheFunctioning, Structure and Components of the Entertainment Industry
  • 9.
    Components of theIndustry… Production Houses
  • 10.
    Components of theIndustry…  Actors & Actresses
  • 11.
    Components of theIndustry… Directors
  • 12.
    Components of theIndustry… Miscellaneous
  • 13.
    Buyers Involved… Distributors EROS ENTERTAINMENT YASH RAJ FILMS BIG PICTURES Exhibitors BIG Cinemas CineMAX PVR Cinemas INOX
  • 14.
    Buyers Involved… Satellite Rights  SET Max aired two of the film industry’s biggest hits, 3 Idiots and Rajnikanth’s Robot, and also Band Baaja Baraat  Star Gold has the rights of SRK’s Ra.One, Zoya Akhtar’s Zindagi Na Milegi Dobara,  Zee Cinema will screen Shaitan and Pyar Ka Punchnama  Music Rights
  • 15.
    Money flow inthe Film Industry
  • 16.
    Bollywood – TheCurrent Scenario
  • 17.
  • 18.
    Current Market Situation  Bollywood is the largest film producer in the world. They produce roughly 1000 movies a year. Hollywood only produces 500 and Japan produces 400 movies a year  The Bollywood industry had a revenue of US$ 2.5 billion in 2008, and has been growing at approx. 9% a year. The revenue is expected to reach US$ 4.1bn by 2013
  • 19.
  • 20.
  • 21.
    The Turnaround –“Industry” Status  One of the major policy initiatives has been the Government of India granting the "industry" status to the entertainment sector in India including the film sector in 2001. This allows the sector to access institutional finance and clean credit for new projects  Before the reform, the filmmakers were hugely dependent on diamond merchants and underworld for finances  Quite a few banks, including IDBI, Exim Bank and Bank of Baroda, are pumping money into movie-making business Hence, it’s one of the Key drivers for the growth in the Industry
  • 22.
    Bollywood – Challengesfaced by the Industry
  • 23.
    Piracy!!! The Indianfilm industry is significantly impacted by online piracy. A study undertaken by Motion Picture Distributors Association (MPDAI) has put India among the top ten countries in the world, where online piracy is at its peak In India, counterfeiting and piracy costs the entertainment industry US$4billion and losses of approximately 800,000 jobs annually.
  • 24.
  • 25.
    Entertainment Tax A crisis plaguing the industry is the distortionary rate of entertainment tax within states in India. For instance, in Andhra Pradesh and Tamil Nadu, the tax rate is low. However, this has not been the case with the rest of the states in India.
  • 26.
    Content Regulation A long-standing debate continues amongst the industry members on regulation of content. Some of the issues that need to be addressed in this sphere include:  Should there be a content regulator or should the industry be allowed self-regulation under a broad framework? Delhi Belly Banned In Nepal
  • 27.
    Content  Oneof the problems is that younger generations sometimes find the stories a bit predictable, and get bored of similar tales.
  • 28.
    Increasing Talent Cost Figures are approximate
  • 29.
    Bollywood – Futureof the Industry
  • 30.
    What’s in storefor Bollywood…  By 2040, Hollywood (Los Angeles) is forecasted to remain the largest filmed entertainment cluster. However, Bollywood may close the gap significantly to become the second largest cluster.
  • 31.
    What’s in storefor Bollywood…  Bollywood company tie-ups/collaborations (Corporatization) Reliance Big Entertainment signed a deal worth US$ 1.2 billion with Steven Spielberg’s ‘Dream Works SKG’ to produce 36 films for the next 6 years Reliance also acquired around 200 theatres in 28 locations in North America to screen Bollywood and other regional movies from India Walt Disney has invested around US$ 324 million in a deal with Yash Raj Films. Ramesh Sippy Entertainment has collaborated with Warner Bros.
  • 32.
    What’s in storefor Bollywood… The Hollywood Connect Bollywood to Hollywood Anil Kapoor in ‘Slum Dog Millionaire’ and later in ’24’ Aishwarya Rai Bachchan in ’Pink Panther 2’ with Steve Martin and ‘The Last Legion’ with Colin Firth Hollywood to Bollywood Ben Kingsley in Teen Patti (Three Cards) Sylvester Stallone in ‘Kambakht Ishq’ Jennifer Chambers directed ‘Hiss’
  • 33.
    What’s in storefor Bollywood…  Better Content Once known for their gimmick flicks and illogical story line, the whole genre of Indian movies are transforming into something much more substantial  Breaking the Conventions Another aspect undergoing a marked change is the resurgence of actors that may or may not be good looking but are very fine actors in themselves indeed

Editor's Notes

  • #10 They are companies responsible for physical production of new media, performing arts, filmmaking, radio or a video production to make a television program In general, a producer is in the business of making films or television shows or theatrical productions. A producer often has his or her own production company, complete with all of the creative, technical and financial crews necessary to complete a project
  • #14 A Film Distributor is a company or individual responsible for releasing films to the public either theatrically or for home viewing (DVD, Video-On-Demand, Download, Television programs through broadcast syndication etc) The distribution company shows the movie (screening) to prospective buyers representing the theaters (Exhibitors). The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement
  • #22 Scenario prior to this was, Funding for Bollywood films often comes from private distributors and a few large studios. Indian banks were forbidden to lend money to film productions, but this ban has been lifted recently. As the finances are not regulated properly some of the money also comes from illegitimate sources.