Boost your social signals

BY SOCIAL METRICS PRO TEAM
PRACTICAL GUIDE
TO SOCIAL MEDIA
MARKETING

PRACTICAL GUIDE TO SOCIAL MEDIA MARKETING
Revision 1.0
You may republish excerpts from this guide as long as they are accompanied by
an attribution link back to http://socialmetricspro.com.
Copyright © 2012 Social Metrics Pro - Some rights reserved.

Contents
4
CONTENTS
AN INTRODUCTION TO SOCIAL MEDIA MARKETING �� 9
Great Way to Reach Customers 10
FACEBOOK MARKETING �� 11
Building your Brand on Facebook 12
Create a Facebook Page 12
Optimize Your Facebook Page for SEO 12
Integrate Facebook on Your blog 13
Let Readers Like and Share Articles Right from Your Blog 13
Add a Like Box to Your Blog’s Sidebar 14
Add Open Graph Meta in to Your Blog 14
Replace That Comments Box with Facebook Comments 15
Let People Login with Facebook to Comment on Your Site 15
Does All This Sound Too Technical? 15
Take Your Facebook Page to the Next Level 15
Fan Gate or Like Gate 15
Share Gate 16

Contents
5
Invite Gate 16
One Tool That Will Transform Your Brand Image on Facebook 16
Marketing with Facebook Ads 18
Sponsoring Stories on Facebook 18
Facebook Stats 18
Steps to Success On Facebook 19
The Game Changing Tools 20
More Tips for Facebook Marketing 21
Further Reading 21
TWITTER MARKETING �� 22
Tweeting Your Brand to Success 23
Building a Brand Presence on Twitter 23
Your Brand’s Hashtag 24
Integrate Twitter on Your Blog 24
Let Readers Tweet Your Content Right from Your Blog 24
Add Twitter Buttons and Widgets to Your Blog’s Sidebar 24
Let People to Comment on Your Blog Using Twitter 25
Automate Tweeting of Your New Blog Posts 25
Give Away Freebies in Exchange for a Tweet 25

Contents
6
Useful Twitter Apps and Tools 26
TweetAdder 26
Buffer 26
GroupTweet 26
Advertising on Twitter 27
Promoted Tweets 27
Promoted Trends 27
Promoted Accounts 27
Sponsored Tweets 27
Twitter Stats 28
Steps to Success On Twitter 28
More Tips for Twitter Marketing 29
Further Reading 30
GOOGLE+ MARKETING �� 31
Google+ Is Here to Stay 32
Google+ Basics 32
Circles 32
Posts and Shares 32

Contents
7
Hangouts and Chats 33
Create Brand Awareness with Google+ Pages 33
Integrating Google+ on Your Blog 33
Let Readers +1 Your Posts Right from Your Blog 33
Add Google+ Badge to Your Blog 33
Google+ Direct Connect 34
Authorship Markup Implementation 34
Promoting Your Google+ Page with Adwords 35
Linking your Google+ page with your AdWords Campaign 35
Tracking +1s to Your Blog 35
Steps to Success on Google+ 36
More Tips for Google+ Marketing 37
Further Reading 37
BEYOND SOCIAL NETWORKS �� 38
Blog Optimization Tips 39
RSS Feed Optimization 39
Publish Full RSS Feed 39
Use FeedFlare to Promote Social Sharing 39

Contents
8
Optimize RSS Feed Title and Description 39
Cross Post Your Articles to Another website 39
Don’t Forget That Email Signature 40
Offer Email Subscriptions for Your RSS Feed 40
Use Creative Commons 40
How to Benefit from Spam Blogs Who Steal Your Feed Content? 40
Notify and Socialize 40
Flaunt your RSS Feed Count 40
Time Management Tips for Blogging 41
SUMMARY �� 42
Social Media Marketing Plan at a Glance 43
A Blind Effort Can Hit Hard On ROI. Start Measuring! 44
How Can Social Metrics Pro Help You 44
A Quick Look at Social Metrics Pro Features 45
Who Should Get Social Metrics Pro? 46

AN INTRODUCTION TO
SOCIAL MEDIA MARKETING0
A Conversation is the First Step...

An Introduction to Social Media Marketing
10
GREAT WAY TO REACH
CUSTOMERS
Internet has grown exponentially in
the recent years. Having an online
presence is no longer an add-on. It
is rather a requirement. Building an
online presence can help you grow
your business by heaps and bounds.
By employing blogging coupled
with smart social media marketing
you can rapidly multiply your online
presence manifold. All this requires
spending little or no money.
Social Media can potentially bring
massive laser-targeted traffic
to your website. Social media
networking sites themselves
can instantly drive a huge pool of
interested visitors to your blog. In
addition, sites like paper.li let its
users to pick up stories from the
social networks and publish them as
feeds. Search engines index publicly
shared stories from social media.
It’s now official that social presence
is one of the ranking factors for
SEO. You might have noticed that
Google includes social signals like
authorship, +1’s, circles directly on
its search result pages. Thus, when
implemented right, you can use
social media to drive huge traffic to
your site at will.
Marketing your website in the social
media is not as difficult as it might
seem. However, there’s more to
it than simply sharing links over
Facebook and Twitter. Making your
website or business stand out in
the social media requires carefully
thought out planning and using the
right tools.
This guide will help you with the tools
and techniques to get you started
with social media marketing. In the
following sections, we will delve
into each of the major social media
networks one by one. We will help
you with exact step by step methods
you can start using right away to
build a compelling social media
presence.

Section 1 - Facebook Marketing
12
BUILDING YOUR BRAND ON
FACEBOOK
Facebook is used by hundreds of
millions of people and is beyond
doubt one of the best sources to
bring in huge targeted traffic to
your site. Chances are you are
already on Facebook. However,
using a personal profile for social
media marketing is not as effective
as using business pages. Personal
profiles have your personal stuff
that you may not want to share
with everyone out there. Another
reason is the information shared
over personal profiles may not get
indexed by search engines. So you
might end up losing that additional
free traffic. Solution is to create a
Group or a Page to represent you
blog. This will help you build a brand
presence around your blog. So, let’s
get started.
CREATE A FACEBOOK PAGE
Creating a Facebook fan page is
easy. To create one, simply go to
http://www.facebook.com/pages/.
Here you can see a gallery of pages
created by others. You can browse
through those to get an idea about
how your page could look. Click on
Create Page button at the top to
create your own page. Follow the
simple wizard and your basic page
would be ready in minutes.
Optimize Your Facebook Page
for SEO
Once your page is created, you can
edit its properties. Adding relevant
information here will help getting the
pages indexed quickly.
Add a profile image. Your profile
picture represents your Page on
other parts of Facebook, like in
news feed. Use your logo or another
image that represents your Page.
Choose an image that’s square and
at least 180 pixels wide. Browse
through other fan pages and see
how the profile pictures are used
to convey marketing messages. To
get started, here is a good article on
making the most of your Facebook
page profile picture.
With new Facebook Timeline, you
can add a cover photo as well. Your
cover photo is the first thing people
will see when they visit your Page.
This is a kind of real estate you can
leverage upon. However don’t add
any price or purchase information,
contact information, calls to action
or references to Facebook features
such as Like or Share on the cover
photo. This is against Facebook
terms. Cover photo measures 851
x 351px. You can choose a unique
photo and change it as often as you
like.
Put in the relevant information like
your website URL etc. Facebook
allows you to pick a username for

13
your fan page. This username will
be used in the publicly accessible
URL of your fan page and it is
one of strongest ranking factor
for Facebook search. Make sure
you use a username that closely
matches your blog name. You will
not be able to edit or transfer this
username once you set it.
Photos, likes and apps are now
displayed at the top of your Page.
Photos show in the first spot,
but you can change the order
of everything else so people see
what matters most. You can show
a maximum number of 12 apps,
so make sure to put your most
important ones first.
To begin with, invite your friends to
like your page. Start sharing your
blog articles on your Facebook
page. People who like your page will
automatically start seeing these
stories on their Facebook wall.
Hover over a story and click on the
star on top right corner of the story
to make it wider, or on the pencil to
pin it to the top of your Page, hide or
delete it entirely.
You can keep track of your activity
on your Page from the admin panel.
As more and more people start
reaching your Facebook page, you
will be able to see the detailed stats
in the Insights section. You can
visit your activity log to review all
your posts and activity. Now people
can contact you privately using
messages. Notifications about new
messages will appear right in your
admin panel.
This is a basic fan page setup. As we
progress, we will look at advanced
options to optimize the page and
get more likes, thus increasing user
engagement.
INTEGRATE FACEBOOK ON
YOUR BLOG
Let Readers Like and Share
Articles Right from Your Blog
When people find articles on your
blog useful, they are more likely to
share it with others. So it’s a good
idea to have social media sharing
buttons right on your blog articles.
You can put these sharing buttons
at the top and bottom of your posts
or add a free floating social media
sharing bar. Floating social media
sharing bar works better as sharing
buttons are always visible even if
readers scroll down.

14
Add a Like Box to Your Blog’s
Sidebar
Now that you have created a
Facebook fan page, it’s a good idea
to display a Like box in your blog’s
sidebar. The Like box will allow
readers to like your page from within
your blog. When people like your
page, your page will automatically
show up on their activity stream
which is visible to their friends. Their
friends then visit your page. If they
like the page too, it will be shown to
their friends. And thus the traffic
grows spirally.
To create a Facebook Like box,
simply head to the following link: Like
Box - Facebook Developers. Enter
your Facebook page URL. Fill in the
other options as per you preference,
then use Get Code button to pick
up the code snippet. Copy and
paste the code snippet to your
blog’s sidebar. Facebook provides
HTML5, XFBML and IFRAME
implementations. If you are new to
all this, simply pick up the IFRAME
code and paste it into a text widget
in your WordPress sidebar.
Similarly, you can add Facebook
Recommendations Box, Activity
Feed and other plugins as you like.
The Recommendations Box plugin
can be very useful in displaying
personalized recommendations
to your users. It works really well
in generating viral traffic and it
works all by itself. It picks up stories
from your blog and shows up most
relevant stories to the visitors based
on their usage history. We highly
recommend adding this free plugin
to your blog and start growing social
activity on your blog all on auto-pilot.
Add Open Graph Meta in to
Your Blog
Facebook Open Graph helps
Facebook to identify the image, title,
and description of your pages. It is
this information that gets displayed
in people’s activity feed when they
are using Facebook. You should
make sure that images, titles, and
descriptions are accurately picked
up.

15
Here is a nice presentation
introducing the Open Graph
protocol. You don’t have to be a
programmer to start leveraging
Open Graph. In the next pages, you
will find simple tools that will do it for
you in minutes.
Replace That Comments Box
with Facebook Comments
Comments Box is a social plugin
from Facebook that enables user
commenting on your site. You can
consider replacing the WordPress
comments box with this plugin. The
reason for doing this is every time
someone comments on your site,
the comment can automatically
show up on that person’s Facebook
profile. All friends of that person will
also this in their activity feed, thus
increasing eyeballs to your site. If
you don’t like this idea, an alternative
could be letting people log in with
their Facebook account to comment
on your site.
Let People Login with Facebook
to Comment on Your Site
Many people are turned off by
the idea of providing their email
address in order to comment on
your site. This is especially true
with new users who may not know
you, or may not trust you just yet.
Allowing them to login with their
Facebook account helps them
identify themselves correctly and
at the same time, protect their
privacy. Facebook takes care of user
authentication.
Does All This Sound Too
Technical?
If all this sounds too technical or too
difficult to implement, don’t worry.
There is a simple solution. There is
a wonderful and free plugin called
Simple Facebook Connect which
will take all the pain away from
you. You can use the plugin to add
Like Buttons, Like Boxes, Facebook
Login and other social plugins
from Facebook. It will implement
Facebook Open Graph on your
blog and also let you automatically
publish posts to your Facebook
page.
TAKE YOUR FACEBOOK
PAGE TO THE NEXT LEVEL
Fan Gate or Like Gate
Fan Gate or Like Gate allows you to
provide access to different sections
of your Facebook page exclusively
to your Facebook fans. In order
to access this exclusive content,
people will have to become a fan by
clicking on the Like button on your
Facebook page. This will help you
build your fan base faster. You can
show a different page to non-fans
and a different one to your fans.
For example, you might show
members only content, offers page

16
to people who already like your page.
And, you might show your sales
pitch or a different landing page to
those who haven’t liked your page
yet.
Share Gate
Share Gate is a powerful technique
that will ensure your Facebook page
goes viral. You may offer some
discount codes or some exclusive
content via share gate. In order
to access this content, people
will have to share a pre-defined
message on their Facebook wall.
Once they share the message on
their wall, all of their friends will see
that message on their Facebook
homepage. Message will link back
to your Facebook fan page. Thus
more people will quickly discover
your page and become a fan. Say
some of these people also share the
message on their own walls, you can
get even more fans. This way you
can amass hundreds and thousands
of fans without actually spending
anything on advertising.
Invite Gate
Invite Gate is another commanding
technique you can use to send more
targeted visitors to your Facebook
page. Using this you can ensure
your fans invite their friends to
like your page. This will send more
and more people to your Facebook
page and can go viral pretty fast.
You can provide exclusive offers to
those who invite their friends to like
your page. You fans will be able to
access these offers only after they
successfully invite their friends to
your page. People who receive these
invites will automatically be notified
by Facebook. When they click on the
invite, they will automatically be sent
to your Facebook page. Isn’t this
amazing to grow your traffic virally
at will? Simply post an offer on your
Facebook page and ask your fans
to invite their friends in order to see
the offer or discount codes!
One Tool That Will Transform
Your Brand Image on Facebook
XTAB Apps is a comprehensive
suite of super powerful Facebook
Apps that can boost your Facebook
presence by heaps and bounds.
Unlike other similar tools, it does not
require you to use WordPress. You
need not even buy an SSL certificate
or even host a website of your own.
If you are an offline business, you
can start using XTAB without even
having to have a website for your
organization. XTAB is a cutting-edge
cloud based application you can use
to amplify your Facebook marketing.
Here is a glimpse of what you can
do with XTAB Apps:
XTAB Pages
You can easily build a Facebook
Page with custom content using

17
this app. No matter how complex
is the page you want to build, XTAB
Pages can do it for you. You can add
videos, HTML, CSS, images, sliders,
columns, tables and much more
to your pages. Different gates are
built-in and you can implement them
in few clicks.
XTAB Deals
Group-buying DEALS are all the
rage since Groupon made it
popular and even more since they
have become so expensive. With
XTAB Deals app you can setup
group-buying deals that will unlock
upon reaching certain number of
likes. You can lock and unlock the
exclusive content based on different
conditions. For example, when 500
likes are achieved, the deal gets
unlocked. Imagine how this will help
your Facebook page go viral!
XTAB Contests
Use the XTAB Contests App to run
entries and contests. Entries with
the most likes win. We know, huge
corporations, brand names and a lot
of marketers use contests to drive
traffic to their Facebook pages. You
can use this app and do the same.
XTAB Docs
XTAB Docs allows users to download
your digital content after they like
the page. It can be just an URL to
your site, a PDF, or any other type of
digital download.
XTAB Products
With XTAB Products, you can have a
complete e-commerce store right
inside Facebook. Sell whatever you
want, right from within Facebook.
Powerful! Isn’t it?
XTAB Lists
The XTAB Lists app allows you
to setup one-click opt-in to your
AWeber or other email marketing
services just using a Facebook
button. It replaces the conventional
opt-in form with just a Facebook
button. In a click, they get on your
list without even having to fill up
their name and email. Best part is
that a message is posted on their
Facebook news feed so their friends
could opt-in too. A powerful way of
building your lists virally!
Thus, XTAB Apps can be a one stop
solution to all your brand building
and marketing efforts on Facebook.

18
MARKETING WITH
FACEBOOK ADS
Facebook Ads can potentially drive
huge amount of laser-targeted
traffic to your Facebook Page
almost instantly. It takes minutes to
get an ad running. This can be an
easy (though not free) way to build
brand awareness, grow your fan
base and drive sales.
Facebook ads are indeed social.
Ads are displayed alongside
related actions your friends take
on Facebook and are relevant to
the user’s interest areas. Facebook
allows you to target your ads to
a sub section of users who you
think are most likely to convert.
The targeting options provided by
Facebook are truly robust and you
also get to know how many people
are likely to see your ad as you
choose your target audience.
Facebook allows you to set daily
ad budgets at the campaign level,
starting with a minimum of $5 per
campaign or 2x your minimum
CPC/CPM. So you know how much
you will end up spending on your
Facebook ad campaign.
Facebook Ads Manager offers
detailed stats and reports to help
you with ad optimization. You can
edit your ads accordingly to improve
conversions.
Setting up a Facebook campaign
is wizard driven and fairly easy.
Once your campaign is set up and
running, you can use Facebook
Insights to further analysis and
reporting.
SPONSORING STORIES ON
FACEBOOK
Sponsored Stories are posts
from your friends or Pages on
Facebook that someone has paid
for to highlight. They are regular
stories that a friend or Page you’re
connected to has shared with you.
This is how it works: Say someone
posts something good about you
or your brand or Likes something
you posted. You notice it and then
you pay to have it highlighted in the
Sponsored Story spot.
This can be used in a number of
ways. Say, when someone likes
your Facebook Page, you can pay
to highlight that “Like”. You could
sponsor a post that someone has
published about your brand on
Facebook.
FACEBOOK STATS
Facebook Insights is a free service
provided by Facebook. You can
use it to study the statistics on the
performance of your Facebook Page
or app.
The Insights Dashboard shows all
the statistics for your Facebook

19
Page. If you have setup the Open
Graph correctly, you would also be
able to see stats for your website.
We looked at Open Graph in the
earlier sections. The stats are
only visible to Page admins and
developers.
Currently you can see the details
stats for last 90 days of activity. You
can also export and download the
stats regularly if you like to keep a
record for future analysis.
Using Facebook Insights can be
very useful only if you can extract
practical inferences from the
statistics and take appropriate
actions for improvement.
If you are using WordPress, getting
practical and implementable
information can become fairly easy.
Simply, install the Social Metrics Pro
plugin on you blog and let it do the
magic.
The Social Metrics Pro Dashboard
will show you the stats about likes
and shares on your blog posts and
pages. Posts and pages that have
had a good social activity will show
up as green. Green on a particular
post also indicates higher popularity
and user engagement as compared
to other posts on the site. On the
other hand, posts where there is
little social activity will show up as
amber to red.
Now that you know which posts
are doing well on social media
and which ones are not, your job
is simply to turn reds into greens.
Use your Facebook Page and start
sharing the articles in red with your
fans. Create offers. Ask your fans
to share and invite others to see
the offers. Offer freebies. Ask your
fans to share your content in order
to get your free stuff. Getting more
likes to the posts will help you turn
them green on the Social Metrics
Pro Dashboard.
STEPS TO SUCCESS ON
FACEBOOK
1. Add Social Sharing Buttons
to your site
2. Add Facebook Like Box and
other Social Plugins to your
site
3. Add Open Graph to your site
4. Create a Facebook Page
5. Add Like Gate and other
viral gates to the Facebook
page

20
6. Optionally run Facebook Ad campaigns or
Sponsor Stories
7. Optionally build email lists and run contests
8. Measure, analyze and refine your strategy
THE GAME CHANGING TOOLS
• GetSocial WordPress Plugin (Free)
• Simple Facebook Connect WordPress Plugin
(Free)
• Facebook Social Plugins (Free)
• XTAB Apps
• Social Metrics Pro WordPress Plugin
• Facebook Insights (Free)
• AWeber Email Marketing Software

21
MORE TIPS FOR FACEBOOK MARKETING
• Send Friend requests to renowned and
successful leaders in your niche. Even if they
don’t accept your request, you can at least get
subscribed to their public updates.
• Add useful and engaging content on your
Facebook Page. “Ask” people to share your
content.
• Ask questions or conduct polls on your
Facebook Page.
• Answer questions and reply to comments
posted by your fans.
• Use viral gating techniques to increase your fan
base.
• Offer discounts and freebies to your fans. Run
contests.
• Build email lists using Aweber to communicate
more with your customers. Don’t spam though.
• Don’t sell your stuff in every update. Keep the
sales messages to a minimum. About 10-20%
is good.
FURTHER READING
• Facebook Pages Guide
• Facebook Insights Guide
• Facebook Best Practices
• More Guides for Facebook Pages
• Official Guide to Facebook for Business
• Facebook Marketing Books

Section 2 - Twitter Marketing
23
TWEETING YOUR BRAND TO
SUCCESS
Twitter is a unique micro-blogging
platform. It is beyond doubt one
of the largest, fastest-growing
social media platforms today. Any
message you post on Twitter must
be less than 140 characters long. If
you ever thought, what on earth can
I post in 140 characters and still
make the followers read and follow
through, you better think again.
You can really do a lot with 140
characters.
Yes. You can do a lot with 140
characters! Communicate with your
followers, promote your products,
provide support for your products,
build relationships, stay on top of
the latest buzz in your niche, engage
with thought leaders in your niche,
and much more. People have
created innovative strategies to
market and build a brand presence
on Twitter.
This section will help you build your
brand around Twitter and market
your blog and products on Twitter.
BUILDING A BRAND
PRESENCE ON TWITTER
Begin by creating a Twitter profile
for your brand. Choose a short and
easy to remember profile name
or Twitter handle. Add a profile
picture. This could be your company
logo or your personal photo. Many
brands prefer using the photo of
the person who actually tweets.
This helps them connect quickly
with other people. Your short bio
has 160 characters limit. Make the
most of this. Describe precisely what
you do and how you intend to help
your followers. Your website link
should point back to your site. This
could be your site’s homepage or
you could create a custom landing
page for anyone who visits your site
from Twitter. The landing page can
be used to provide special offers to
your followers. You can even use the
landing page in combination with
AWeber or similar software to build
email lists. Further, add a decent
background design to your Twitter
page. Many designs are freely
available on the internet.
Follow thought leaders, important
and influential people and other
brand names in your niche. Many
of them are likely to follow you back.
Use https://twitter.com/search to
search for conversations related to
niche. Follow influential and popular
names in these conversations. Join
these discussions and tweet related
ideas and links. As you tweet about
your niche, retweet useful tweets
in your timeline, slowly people will
start noticing you and following your
tweet.
Slowly start tweeting about your
brand and products. Don’t always
tweet about your brand and
products. Only one out of 5 tweets

24
should actually contain promotional
links. Other four tweets could be
something useful for your audience
but not directly related to your
brand. You could retweet other
influential tweets.
Your Brand’s Hashtag
The # symbol (initially created by
users and later accepted as a
standard) on Twitter allows you
to give an identity to your Tweets.
Every tweet you publish can have a
hashtag at the end of the tweet. You
can use this hashtag as a means to
portray yourself as a brand and at
the same time track and manage
group conversations happening
around your brand. You can search
for all conversations that refer to
this hashtag.
One good example of hashtag is
#blogchat by @mackcollier. Mack
organizes Tweetup called blogchat
every Sunday evening. Anyone who
wants to participate can join the
conversations simply by adding
#blogchat to their tweets. Everyone
who follows the hashtag can see
the tweet and participate in the
discussion. Such discussions often
spark innovative ideas and at the
same time helps build a string
community around your brand.
INTEGRATE TWITTER ON
YOUR BLOG
Let Readers Tweet Your
Content Right from Your Blog
As discussed previously, it’s a good
idea to have social media sharing
buttons right on your blog articles.
You can put these sharing buttons
at the top and bottom of your posts
or add a free floating social media
sharing bar. Floating social media
sharing bar works better as sharing
buttons are always visible even if
readers scroll down. Alternatively,
you can grab a Tweet button right
from Twitter.
Add Twitter Buttons and
Widgets to Your Blog’s Sidebar
Start by adding Twitter buttons
to your blog’s sidebar. Apart from
Tweeting your links, there are
buttons you can use to let people
follow you, follow your hashtag, or
mention you on Twitter. You can
use these buttons as appropriate to
your situation.

25
Use Twitter Widgets to show your
Twitter updates to your blog visitors.
Visitors can easily read through
the conversations, follow you and
join the discussions. Profile Widget
helps you display your most recent
Twitter updates on you website. You
can use Search Widget to displays
search results containing your
hashtag or search results related
to your niche. Faves Widget can be
used to display your favorite Tweets.
List Widget can be used to show
your Twitter list in a widget.
Let People to Comment on Your
Blog Using Twitter
Many people are skeptical about
providing their email address while
commenting on posts your site.
This is especially true with new
visitors with whom you have not
yet had a lot of interaction. It’s a
good idea to let them comment
on your site without revealing their
email address. Allowing people to
login with Twitter can help you offer
such a feature on your blog. If you
are on WordPress, you can install
the Simple Twitter Connect plugin.
Simple Twitter Connect is a very
powerful Twitter Integration Suite
for your WordPress blog. Along
with other features, it can also add
Twitter login buttons to your blog’s
comments box letting people login
securely with their Twitter accounts.
This plugin works seamlessly with
the Simple Facebook Connect plugin
we talked about previously. Ideally
you can have both options. You can
allow people to comment with their
Facebook or Twitter account.
Automate Tweeting of Your
New Blog Posts
TwitterFeed lets you automate
tweeting of the new content on your
blog. Simply add the RSS feed of
your blog to TwitterFeed and it will
automatically send out tweets as
and when you publish new articles
on your blog.
Give Away Freebies in Exchange
for a Tweet
Giveaways and free downloads are
one of the very effective ways to
promote your site. You can offer
free download to your eBooks or
free software in exchange for a
tweet. This means, people have to

26
tweet a link before they can access
your free product.
Pay with a Tweet is the service
you can use to do just this. And it
works with Facebook too. So people
can tweet or share a message on
Facebook before they can access
your free stuff.
Getting started with Pay with a
Tweet is easy. Simply head to Create
a Pay Button and fill out the details.
The service will create a Pay with
a Tweet button with unique URL.
Simply display the button on your
site. Once people tweet the link you
specify or share it on Facebook,
they’ll automatically get a direct link
to download your file.
USEFUL TWITTER APPS AND
TOOLS
TweetAdder
TweetAdder is a powerful piece of
software you can use to grow your
Twitter followers. You can use the
software on Windows as well as
Mac. It shows you who you followed
and whether these people follow you
back within a specified timeframe.
You can easily unfollow users who
don’t follow you back within certain
timeframe. You can also configure
automatic unfollow rules. This helps
you maintain a healthy ratio between
the number of followers you have to
and number of accounts you follow.
TweetAdder allows you to run
quick searches to find good Twitter
accounts to follow. It provides
various search, sort and filtering
options you can use to find users to
follow. You can also follow back new
followers automatically. TweetAdder
also puts some delay between each
follow.
Buffer
Buffer is a nifty web app you can
use to queue up your tweets and
send them out at later at predefined
schedules. Buffer provides
extensions for your browser, mobile
and blog from which you can easily
add tweets to your buffer. So when
you find a page worth tweeting,
all you need to do is hit the buffer
button. If you are short of ideas,
Buffer can even suggest you what
to tweet. They also provide you
with analytics to find out number of
retweets, clicks etc.
GroupTweet
GroupTweet is another very useful
Twitter app to have in your kitty.
There could be a number of people
working together with you in your

27
company. GroupTweet will let you
share your brand’s Twitter handle
with your team members without
having to share Twitter account
passwords. Your team members
can tweet via the common twitter
handle using GroupTweet, without
leaving their favorite Twitter client.
ADVERTISING ON TWITTER
Twitter Ads offer a great way to get
attention on Twitter. The ad formats
are quite unique and the Start
Advertising section provides detailed
explanation about their advertising
products. Twitter allows you to set
a budget, choose run dates and
your target locations. Once you
submit your request, it will be added
to the advertising queue. Let us
understand different advertisement
options available on Twitter.
Promoted Tweets
Promoted Tweets are displayed
in Twitter search results or in
user timelines. You can target a
section of users based on different
conditions. You only pay when
someone retweets, replies to, clicks
or favorites your Promoted Tweet.
The impressions on retweets are
free and can extend the reach and
cost-effectiveness of your campaign.
Promoted Trends
Trending Topics let users find out
what’s hot on Twitter right now
and join the conversations. With
Promoted Trend, you can purchase
a trending topic. Your tweet will be
displayed on the top of the trend
search results. It is important to
note that Promoted Trends are
visible to all users, instead of a
targeted group.
Promoted Accounts
Promoted Accounts are an easy
way to grow your followers. The
Promoted Account is featured in
search results and within the Who
To Follow section. It will be shown to
users who are most likely to have
interests similar to your account.
You can also target the campaign to
specific geographical user base.
Twitter also provides detailed
statistics about your Twitter activity
to help you with your advertising
campaigns.
Sponsored Tweets
Sponsored Tweets is a third party
service for advertising on Twitter.
It lets you create campaigns and
select, invite, and approve other
Twitter users to participate in your
sponsored campaigns. Twitter
user can set their pay rate and
find opportunities to tweet on your

28
behalf. The payments are on pay-per-tweet basis. As an
advertiser, you also have a lot of control and access to
detailed insights into members and campaigns.
TWITTER STATS
Twitter offers access to detailed analytics and insights
about both paid and unpaid activity on Twitter. However,
these stats are only available to the advertisers on
Twitter. You can use them to manage your advertising
campaigns on Twitter.
If you are using WordPress, you can use the Social
Metrics Pro plugin on you blog to monitor popularity
of your site’s content on Twitter. Social Metrics Pro
Dashboard will display the Twitter activity along with
activity on other leading social networks for all your blog
posts and pages. Optionally, it will also let you to tweet
and share your content right from the Social Metrics
Pro dashboard.
Thus, apart from being able to identify your best
performing content, Social Metrics Pro will help
you promote your content right from within your
WordPress. Getting more tweets and retweets to
the posts will help you turn them green on the Social
Metrics Pro Dashboard. Green on a particular post
indicates higher popularity and user engagement as
compared to other posts on the site.
STEPS TO SUCCESS ON TWITTER
1. Create a Twitter profile for your brand
2. Add short bio, profile picture, background
design and URL pointing to site’s homepage or
to a custom landing page
3. Custom landing page can be used for list-
building
4. Start Tweeting and following
5. Using a hashtag to create a brand presence
6. Add Social Sharing Buttons to your site
7. Add other Twitter buttons and widgets on your
site

29
8. Let people login with Twitter to comment on
your blog
9. Give Away Freebies in Exchange for a Tweet
10. Run contests on Twitter
11. Use Twitter tools like TweetAdder, Buffer and
GroupTweet
12. Optionally run Twitter advertising campaigns
• Twitter Search (Free)
• Twitter Buttons and Widgets (Free)
• Simple Twitter Connect WordPress Plugin
(Free)
• TwitterFeed (Free)
• Pay with a Tweet (Free)
• TweetAdder for Windows and Mac
• Buffer App
• GroupTweet App
• Twitter Ads
• Sponsored Tweets
MORE TIPS FOR TWITTER MARKETING
• Create your own brand voice on Twitter
• Don’t always talk about your brand. Also, share
useful content not related your brand
• Don’t have links in every tweet
• Use keywords in your tweets
• Retweet influential tweets
• Automate Tweeting using various Twitter tools

30
• Cultivate relationships with your audience and be helpful
• Use hashtags to curate conversations around your brand
• Do list-building using custom landing pages
• Connect your Twitter account to Facebook and LinkedIn
• Provide value and don’t sell all the time
FURTHER READING
• Twitter Best Practices for Business
• Twitter Automation Rules and Best Practices
• Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time
• The Twitter Book
• More books on Twitter Marketing

Section 3 - Google+ Marketing
32
GOOGLE+ IS HERE TO STAY
Google very recently launched
Google+. It is essentially a new
social network, but with huge
promises. There are a few reasons
why I feel Google+ looks promising
to be the next big thing. Simply put, it
is Google’s baby. Google+ is backed
by two of the leading search engines
in the World – Google and YouTube.
Google now looks at Google+ activity
around your Google+ account as
a way to present you with socially
relevant search results. So when
you search for something on
Google while being logged in to
your Google account, you will see
different results than when you
aren’t logged in. When logged in, the
results contain the posts shared by
people in your circles. So as more
and more people have you in their
circles, your posts will automatically
be pushed to top of the page when
these users search for something
you have posted about.
It is also safe to anticipate that
Google+ will soon be integrated with
all of the Google products. Just to
name a few, I can think of Google
Docs, Google Books, Google Places,
Google Checkout, Google Chrome,
Google’s Android platform, and the
list could go on. It’s never too soon
to get in the game and capitalize
this new social media channel.
GOOGLE+ BASICS
If you haven’t already created
a Google+ profile, head over to
https://plus.google.com and signup
with your Google account. You can
quickly create a free Google account
if you don’t already have one.
Start by filling up your profile. You
can add profile pictures, a short bio,
contact details, links to your other
social profiles, links to your sites,
and so on.
Circles
Circles allow you to organize your
friends and followers. Circles let you
select which group of people you will
share certain updates with. Circles
can be of two types, inbound and
outbound. An inbound circle is a list
of people you want to follow, while
an outbound circle is a list of people
you want to share a certain type of
information with. You can put people
in more than one circle. You can
also move or copy users from one
circle to another by simply dragging
their profiles from one circle to
another. Keeping your circles
organized will help you get the most
out of Google+ in the long run.
Posts and Shares
You can post new updates or share
other people’s posts that you find
interesting. You can post status
messages, photos, and videos for
example. Every post has a comment

33
or plus option below it. You can use
the comment feature to join the
discussion or answer questions.
Or you can click the +1 button to
indicate that you agree with or like
the specific post.
Hangouts and Chats
This is a very powerful video chat
feature on Google+. You could
create a hangout anytime and have
up to ten users chat over a video
conference. You can chat with your
customers who need help, provide
tutorials or host product previews.
You could use it to gather feedback
from your customers.
CREATE BRAND
AWARENESS WITH
GOOGLE+ PAGES
Google+ Pages are another great
way to build brand awareness and
reach out to your customers. To
get started, sign in to your Google
account and then go to http://
www.google.com/+/business/.
Click on Create Your Google+ Page.
Pick a category relevant to your
business. Specify your business
name and website URL. Select
an additional category to further
classify nature of your business.
Click on Create button. Give a catchy
tag line to your business page. You
have a limit of maximum ten words
here. Add a profile picture and you
are all set.
INTEGRATING GOOGLE+ ON
YOUR BLOG
Let Readers +1 Your Posts
Right from Your Blog
Adding +1 button on your blog
is the easiest way to get started
with Google+ integration. You can
grab your +1 button and put it at
the top and bottom of your posts.
Alternately you can use the floating
social media sharing bar and show
the +1 button along with other
sharing options. Floating social
media sharing bar works better as
sharing buttons are always visible
even if readers scroll down.
Add Google+ Badge to Your
Blog
You can use the Google+ Badge to
let users engage with your brand
via their Google+ account. They can
easily add you or your Google+ page
to their circles and start receiving
your Google+ updates. The easiest
way to add a Google+ badge on your
site is by adding the following tag on
your blog sidebar or wherever you
like:

34
div class=”g-plus” data-
href=”https://plus.google.
com/{plusPageUrl}”/div
Google+ Direct Connect
Google+ Direct Connect is another
powerful feature of Google+. Using
Direct Connect visitors can add your
page to their circles from directly
within Google Search. To use this
feature, you should first create a
Google+ page for your site. Then
connect it to your site by adding the
following code snippet within the
head and /head tags on your
site:
link href=”https://plus.
google.com/{plusPageUrl}”
rel=”publisher” /
Alternatively you can simply link
to your Google+ page anywhere
on your site’s pages using the
anchor a tag and including the
rel=”publisher” attribute within it.
Authorship Markup
Implementation
Google now includes author
information in search results. So
when your pages appear in the
Google search results, you can have
your Google+ profile displayed along
with the results. Google may also
display the circle authority as you
get more followers on Google+.
To have your profile show up in
Google search, all you need do is
to link your Google+ profile to your
website using the rel=”author”
tag.
Steps to Implement Google Authorship
on Your Site
Step 1: Create an “Author Bio” or
an “About” page on your site and
add an anchor link to your Google+
Profile on that page. Make sure that
this link has rel=”me” attribute.
Step 2: Make sure all the posts
you have written on your blog
include a link to your “Author Bio”
page. Make sure that this link has
rel=”author” attribute.
Step 3: Sign in to your Google+
account. Click on Edit Profile and
then click on Other Profiles. Add
a new custom link that points to
your “Author Bio” page. Save the
changes and you are all set. Google
will eventually include your Google+
profile in search result.

35
Another Easy Way to Implement
Google Authorship
Instead of adding authorship related
tags to your site, you can simply
include your name and email on your
blog posts and add the same email
to your Google+ profile. Here are
the steps:
Step 1: Go to your Google+ Profile.
Click on Edit Profile button. Click on
Work and add a Work email. Make
sure visibility of this email is set to
Public. Click Finished Editing.
Step 2: Click the Verify link next to
your email address. You will receive
an email from Google+ asking you to
verify the email. Once you confirm,
you’ll see a little tick mark next to
your email address indicating a
verified email.
Step 3: Include your name and email
on all the posts you have written on
your blog. For example,
a href=”mailto:yourname@
yoursite.com”Your Name/a
Alternatively, you can also include a
link to your Google+ page like this:
Contact a href=”{Your
Google+ Profile}”Your
Name/a via email at a
href=” mailto:yourname@
yoursite.com”yourname@
yoursite.com/a
As your site is crawled, Google will
eventually include your Google+
profile in their search results.
PROMOTING YOUR
GOOGLE+ PAGE WITH
ADWORDS
Linking your Google+ page with
your AdWords Campaign
Google allows you to connect your
Google+ Page to your AdWords
campaigns. Any +1’s on your
AdWords ads will increment the
count on your Google+ Page and
vice versa. You can make use of
Google’s Social Extensions feature
to link your Google+ Page to your
AdWords campaign.
TRACKING +1S TO YOUR
BLOG
Google Webmaster Tools offer +1
Metrics feature to help you track +1
activity around your blog. You can
view statistics about search impact,
+1 activity and audience to your
website. Search Impact gives you an
idea of how +1s affect your organic
search traffic. +1 activity indicates
how many times your pages were
+1d, while audience report displays
the aggregate geographic and
demographic information about
the Google users who’ve +1’d your
pages.
If you are using WordPress, you
can also leverage the power of
Social Metrics Pro plugin to monitor

36
+1 activity around your blog. The Social Metrics Pro
Dashboard displays +1 count for all the blog posts and
pages. Optionally, it also allows you to +1 your posts
right from the dashboard. As you get more +1s Social
Metrics Pro Dashboard will start turning green letting
you know that you are performing well in the social
space.
Studying the data, you’ll be in position to easily identify
what works in the social media and what doesn’t. To
advance further, export the reports to Excel and plot
different graphs. This might give you those insights into
your social presence you never realized before. Building
on these insights will help you shape and refine your
social media marketing strategy on an ongoing basis.
STEPS TO SUCCESS ON GOOGLE+
1. Create a Personal Profile on Google+
2. Complete your profile and organize your circles
3. Start sharing and engaging with your followers
4. Create a Google+ Page for your Site
5. Add Social Sharing Buttons to your site
6. Add Google+ Badge and Direct Connect
features to your site
7. Implement authorship markup on your site
8. Run contests and Giveaways on Google+
9. Optionally promote your Google+ Page with
AdWords
• Google+ Badge (Free)

37
• Google Webmaster Tools (Free)
MORE TIPS FOR GOOGLE+ MARKETING
• Share useful and interesting information
• People are more likely to engage with a page
that contains fresh posts and a complete
profile.
• Don’t oversell. As a thumb rule, your sales
related posts should be less than 20% of your
overall activity.
• Try a hangout
• Update regularly on Google+. People expect
fresh content regularly.
• Create a landing page for Google+ followers
and add link to that page on your Google+
profile. The landing page can be used to provide
freebies to your followers. You can also consider
using this landing page in combination with
AWeber or similar software to build email lists.
• While on Google+ acting as your page, click
on “Spread the word” option. This will let you
to share your page in a post with people from
your personal Google+ profile. The post will be
shared using your personal profile.
FURTHER READING
• Google+ Knowledge Base
• Google+ for Business: How Google’s Social
Network Changes Everything
• More Books on Google+

Section 4 - Beyond Social Networks
39
BLOG OPTIMIZATION TIPS
Here are some more ideas you
can leverage to support and
complement your social media
marketing efforts.
RSS FEED OPTIMIZATION
Fresh content on your blog is always
be loved by search engine spiders
and humans alike. People often
read fresh content through RSS
feeds. RSS stands for Really Simple
Syndication. It’s a technology that is
being used by millions of web users
around the world to keep track of
their favorite websites.
If you aren’t doing so already, signup
with the Feedburner and burn your
RSS feed. Burning your feed means
to create a way to syndicate your
blog posts via an RSS feed. As and
when new posts are published on
your blog, Feedburner automatically
emails the subscribers. Let us
discuss how to best optimize your
RSS feed and reap maximum
benefits.
Publish Full RSS Feed
There is more to this than meets
the eye and is truly beneficial.
Publishing full feeds is better as
partial feeds require your users to
do that extra click to read the entire
article. Most users will dislike that.
If you are worried about spam
bloggers who steal your content
and repost items to their website,
don’t worry. We will discuss how to
smartly handle this.
Use FeedFlare to Promote
Social Sharing
FeedFlare allows subscribers to
easily share your posts to their
social network. It simply places
social sharing and bookmarking links
on the footer of your RSS post. You
can choose the services you wish
to display. Email, Facebook, Twitter,
Google Buzz could be the obvious
choices. You can choose more
services you prefer.
Optimize RSS Feed Title and
Description
If you already have a feed but later
find that its title or description isn’t
that SEO friendly, use the Title/
Description Burner to change these
Meta tags for your feed.
Cross Post Your Articles to
Another website
BuzzBoost will help you republish
your burned feed’s content as
HTML. Set it up and put the
generated code snippet in another
website you manage. This is simple
way to cross post your articles.

40
Don’t Forget That Email
Signature
Use Headline Animator to create a
small HTML snippet you can put in
your email signature or anywhere on
your website. It shows an animated
banner which cycles through your
most recent posts.
Offer Email Subscriptions for
Your RSS Feed
Once you set this up, Feedburner
will automatically send out regular
emails to your email subscribers
whenever new content is posted. I
guess most of you must be already
using this.
Make sure you are branding your
email well. Add your logo. Customize
the confirmation email. Set the
delivery options the smart way. Set
the delivery time when your blog
readers are most active. You can
track the user activity on your blog
to find out the best delivery time.
Use Creative Commons
If you like other users to republish
your blog posts give them a legal
way to do so by providing a Creative
Commons license. What about
those who illegally post your content
to their website? You can use them
to your advantage. Read the next
point.
How to Benefit from Spam
Blogs Who Steal Your Feed
Content?
It is not uncommon to find websites
who republish RSS feeds of other
blogs without permission. Use this
simple WordPress hack to add
a small footer on your RSS posts
that links back to your website.
Alternatively, if you aren’t much
tech-savvy, use the free RSS Footer
plugin which helps you do the same
thing.
Notify and Socialize
Use PingShot to automatically notify
different feed reading services
proactively when new articles get
posted. Socialize can help you to
post to Twitter whenever new posts
are published.
Flaunt your RSS Feed Count
Use FeedCount to generate a
dynamic graphic that displays your
subscriber count on your blog.
Provide your users easy way to
subscribe using a chicklet of your
choice using Chicklet Chooser. Keep
the subscription options above
the fold. This will help increase
the subscriber base faster. Be
consistent with your blogging
activity to retain your RSS Feed
subscribers.

41
TIME MANAGEMENT TIPS FOR BLOGGING
Here are some quick time management tips to help
you get into blogging mode without straining your daily
schedule:
1. Keep a list of topic ideas in a text file and add to
it every time you think of one. Alternatively, use
Backpack. Pen and paper also work equally well.
When you’re mobile, use Evernote.
2. Research your niche to find out what how you
could add more value.
3. Use Google Reader to read your favorite blogs
in one place.
4. Bookmark useful posts using Ctrl+D or any of
the tools like Del.icio.us.
5. Plan ahead of time. Make use of editorial
calendars.
6. Be consistent and regular with your blog
posting.
7. A person’s ability to take a common topic and
make it un-commonly interesting is the key!
8. Find your passion. Don’t measure against
others. Rather strive to beat your own
performance.
9. Keep your posts to 300-600 words per post,
unless you are elaborating something. People
hate long scrolling.
10. Readership or general traffic? Focus on
your objective. Sometimes, controversy or
polarization also drives engagement and traffic.
11. Write for audience first. You can then edit it to
suit your SEO strategy.
12. Networks and connections matter and are key
to tipping points.
13. Respond to your readers’ comments. Use
Twitter and Facebook and promote good posts
written by other bloggers to your social network.
14. Install social plugins/widgets from Facebook,
Twitter and other social networking sites on
your blog.
15. Ask the Twitter community when you are stuck
or need quick help. You might get answers
faster than you thought.

Summary
43
SOCIAL MEDIA MARKETING PLAN AT A
GLANCE
1. Add Social Sharing Buttons to your site. We
recommend GetSocial plugin for WordPress.
2. Add Facebook Like Box and other Social Plugins
to your site.
3. Add Open Graph to your site. Use Simple
Facebook Connect.
4. Create a Facebook Page. Use XTAB Apps.
5. Add Like Gate and other viral gates to the
Facebook page.
6. Add Twitter Buttons and Widgets on your site.
Also use Simple Twitter Connect.
7. Create a Twitter profile for your brand. Use a
hashtag to create a brand presence.
8. Create a Google+ Page for your Site.
9. Add Google+ Badge and Direct Connect
features to your site
10. Implement Google Authorship markup on your
site.
11. Have complete profiles on social networking
sites. Include keywords in your profile
descriptions.
12. Organize your Google+ Circles.
13. Run contests and Giveaways on Twitter,
Facebook and Google+.
14. Give Away Freebies in Exchange for a Tweet or
Facebook Share. Use Pay with a Tweet.
15. Redirect users from social media sites to a
custom landing page. Leverage AWeber to build
email list.
16. Engage your audience by sharing, tweeting,
following, responding to their comments.
Update regularly on the social networks.
17. Link social profiles to each other. For example,
link Facebook to Twitter and vice versa. Add
your social profiles to Google+.
18. Use Twitter tools like TweetAdder, Buffer,
TwitterFeed and GroupTweet.

Summary
44
19. Optimize your blog’s RSS feed with Feedburner.
Also use the RSS Footer plugin.
20. Optionally make use of advertising options.
Try Twitter Ads, Facebook Ads, Sponsored
Tweets, Sponsored Stories, and Google’s Social
Extensions with AdWords campaigns.
21. Measure, analyze and refine your strategy.
Leverage Social Metrics Pro, Facebook Insights,
Google Webmaster Tools.
A BLIND EFFORT CAN HIT HARD ON ROI.
START MEASURING!
Since the recent Panda updates, Google has put a lot
of effort into tracking Social Signals. Believe it or not,
Social Signals now influence more and more first page
rankings on search engines. Google as well as Bing
have begun tracking social signals in order to rank
websites in search results. In other words, if your site
is not visible in the top social networks, you may not
get the best results out of your current SEO efforts.
Streamlining your social media marketing efforts early
on will help you reap long term benefits. First step is to
find out where you stand currently. Social Metrics Pro
will give you a quick snapshot of your current position.
Make a social media plan of action. Use the social
media marketing plan in the last section as a guide.
Then, you should make it a point to track your progress
on a regular basis. Unless you track and measure your
progress, you will not be able to refine and redirect your
efforts in the right place. This is where Social Metrics
Pro can come in handy again.
HOW CAN SOCIAL METRICS PRO HELP YOU
Social Metrics Pro will give you the much needed
insights into your social presence across leading social
networks. Once you install the Social Metrics Pro plugin,
you will be able to track tweets, likes, +1s, stumbles,
diggs and LinkedIn shares for all your posts. You’ll be
able to do this conveniently from within your WordPress
admin area.
You’ll be able to identify your most popular posts on the
social networks with a single click. You will be able to
know which social networks work best for you and which
of your posts/pages are performing the best for you.
With Social Metrics Pro, all this information is available
on-demand, with a single click.
Social Metrics Pro will let you sort and filter the data
as you like. You can even perform custom search

Summary
45
queries and analyze posts and pages related to certain
keywords. Posts with highest number of shares show
up green. Posts with low social media activity show up
amber and red. With a single click, you’ll be able to find
out which of your posts have gone viral over the social
networks and which ones are lagging behind?
Not to mention, doing this is also going to be a sheer
fun! Seeing greens everywhere is just magical. When
you have everything in green, you will see magic
happening to your site. Increased traffic, more keywords
ranked, better overall ranking and definitely, more
revenues and so on.
A Quick Look at Social Metrics Pro Features
• Powerful Dashboard to centrally monitor social
activity across leading social media networks like
Twitter, Facebook, Google+, StumbleUpon, Digg
and LinkedIn
• Track WordPress posts, pages and custom post
types
• Visually identify the popular posts with Excel-like
color-coded conditional formatting
• Sort and search options to analyze your data
• Filter option to filter by category and dates
• Export to Excel functionality for further analysis.
Comma-separated and tab-delimited file formats
to support any spreadsheet processor of your
choice
• See the latest stats on your WordPress
dashboard
• Access to Social Metrics Pro Dashboard from
WordPress admin bar
• Complete control over options and settings.

Summary
46
Track only the networks you want.
• Compatible with WordPress 3.2 and above (self-
hosted)
• Install, activate and start seeing your stats right
away.
Social Media Analytics need not be complicated. Social
Metrics Pro will give you the information you need
without unnecessarily complicating things. With Social
Metrics Pro, it’ll be like a breeze even if you are an
absolute beginner.
Imagine, you go to Social Metrics Pro dashboard. You
see your popular posts listed green and some which
are less popular listed amber and red. You sort the
columns, apply filters by category and date, and use
search box to run queries. And in a few clicks, you have
the data you want – tabulated in a colorful report. You
look at the reports and analyze how each of the posts
performed on different social networks.
Who Should Get Social Metrics Pro?
You Own and Manage WordPress Sites
• Track your social signals automatically
• Watch which network has your posts/pages
shared
• Turn reds to greens and see increase in traffic
• Maintain great social visibility and see more
keywords ranked
• Expect more keywords to rank high on Search
Engines
• Gain traffic to your websites, more than you can
ever imagine
• Feel and celebrate the power of social media
marketing
You Have Assistants Handling Social Media Marketing
For You
• Ensure the virtual assistant is doing a great job
by tracking and measuring the result
• Assign targets and objective to any virtual
assistant
• Easily guide them which network they should put
more effort into

Summary
47
• Easily check how well they do by looking at just
one table
• Measure and manage your virtual assistant
effortlessly
You Are a Professional Social Media Marketing
Consultant
• Simplify your job by just checking on the colors
• Train your staffs to manage campaigns according
to colors
• Knowing that your staffs will not waste resources
over-optimizing a network
• Your attention is only needed on posts/pages
with apparent low reds
You Want To Improve Your Social Visibility
• Score high by turning the Reds to Greens
systematically
• Do it one-by-one and start seeing improvement
• Never go wrong with under or over-optimizing a
social media network
• Become resourceful and efficient
• Your site will rank higher with better social
visibility
• Instantly outperform 90% of the websites
surrounding you
You Are Completely New To Online Marketing
• Know what is important in Social Marketing
• Improve your Social Signals the way others aren’t
doing
• Instantly see improvement in traffic and ranking
beyond expectation
• Follow the measurement, track the improvement
• Outperform 90% of the websites on the internet
Go ahead and start turning the reds to greens and you
will be thrilled with your results. Here’s wishing you all
the very best with your social media endeavors.

Learn more at http://www.socialmetricspro.com

Boost your social signals

More Related Content

What's hot (15)

Similar to Boost your social signals (20)

Recently uploaded (20)

Boost your social signals