Bootstrapping eCommerce with WordPress and WooCommerce
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An overview of WordPress eCommerce, with a focus on the popular option - WooCommerce. I cover some of the basics, common extensions, and where to get help.
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Bootstrapping eCommerce with WordPress and WooCommerce
- 2. Who’s this guy? • Chris Burgess • Tech geek • Co-founder of digital marketing agency Clickify • Co-organiser of Melbourne WordPress Meetup and Melbourne SEO Meetup
- 3. We’re going to cover… • What are popular eCommerce options? • Why WordPress and WooCommerce? • What are WooCommerce’s features? • How do I extend WooCommerce? • Does WordPress and WooCommerce scale? • How do I measure my site’s performance? • What are the other considerations?
- 6. https://trends.google.com/trends/explore?q=magento,woocommerce,shopify
- 9. May 2003 May 2017 June 2010 Source: http://www.wpexplorer.com/history-wordpress-ui/
- 10. WordPress is the top content management system for 52% of all sites on the Internet and 29% of top 10k sites Source: https://trends.builtwith.com/cms
- 11. WooCommerce powers over 41% of all ecommerce sites and 10% of top 10k ecommerce sites Source: https://trends.builtwith.com/shop
- 12. WooCommerce boasts 24,380,618 downloads 3+ million active installs
- 13. Active Global Community Source: https://woocommerce.com/2015/10/woocommerce-10m-30-percent/
- 14. Open Source – Free as in Freedom
- 17. Multi Country Multi Language Multi Currency
- 18. Flexible
- 19. Part of a (much) larger WordPress ecosystem
- 33. How do I extend WooCommerce?
- 37. Bookings Source: https://woocommerce.com/products/woocommerce-bookings/
- 38. Variations Swatches and Photos Source: https://woocommerce.com/products/variation-swatches-and-photos/
- 39. Product Vendors Source: https://woocommerce.com/products/product-vendors/
- 40. Stripe (and other payment gateways) Source: https://en-au.wordpress.org/plugins/woocommerce-gateway-stripe/
- 41. Xero (and other accounting packages) Source: https://woocommerce.com/products/xero/
- 42. Waitlist Source: https://woocommerce.com/products/woocommerce-waitlist/
- 43. WooCommerce Points and Rewards Source: https://woocommerce.com/products/woocommerce-points-and-rewards/
- 44. YITH WooCommerce Zoom Magnifier Source: https://wordpress.org/plugins/yith-woocommerce-zoom-magnifier/
- 45. WPML – WooCommerce Multilingual Source: https://wpml.org/documentation/related-projects/woocommerce-multilingual/
- 46. YITH WooCommerce Wishlist Source: https://wordpress.org/plugins/yith-woocommerce-wishlist/
- 47. MailChimp for WooCommerce Source: https://wordpress.org/plugins/mailchimp-for-woocommerce/
- 48. Point of Sale
- 50. “We’ve seen instances of shops with 100,000+ products listed, handling thousands of transactions per minute. In those cases, they had great hosting support and their own developer team focused on optimization.” Source: https://docs.woocommerce.com/document/woocommerce-scaling-faqs/
- 51. Performance is a combination of your site build, configuration and server stack.
- 52. How do I measure my sites performance?
- 53. WooCommerce – Standard Reporting Source: https://docs.woocommerce.com/document/reports/
- 54. Google Search Console Source: https://www.google.com/webmasters/
- 56. WooCommerce Google Analytics Pro Source: https://woocommerce.com/products/woocommerce-google-analytics-pro/
- 57. WooCommerce Customer History Source https://woocommerce.com/products/woocommerce-customer-history/
- 59. With great power comes great responsibility
- 60. Don’t wait until you see something like this…
- 61. • Back up your website at least daily • Patch early and patch often • Use security plugins or services • Use SSL Practice good website maintenance and security
- 62. Leverage Google Shopping Campaigns Source: https://www.google.com.au/retail/shopping-campaigns/how-it-works/
- 63. Google Product Feed Source: https://woocommerce.com/products/google-product-feed/
- 64. What next?
- 65. Getting Help • WordPress.org Support Forums (https://wordpress.org/support/) • Local Meetups (https://www.meetup.com/) • WordCamps (https://central.wordcamp.org/) • WooCommerce Resources (https://woocommerce.com/) • WP Australia (http://wpaustralia.org/) • WP Australia Slack (http://wpaustralia.org/#slack) • WordPress Slack (https://make.wordpress.org/chat/)
Editor's Notes
- #15: * Example of BigCommerce issue with restricting IPs