The document describes the Boyer-Moore string search algorithm, which improves on the naive string matching algorithm. It uses two rules - the bad character rule and good suffix rule - to skip unnecessary character comparisons, making string searches more efficient. The bad character rule uses a table to determine how far to shift the pattern when a mismatch occurs, while the good suffix rule allows reusing matches when they are found. Together these rules allow Boyer-Moore to significantly outperform the naive algorithm.