Brand Launch PowerPoint Presentation Slides
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The document provides an overview of the key elements and steps involved in launching a new brand, including competitor analysis, brand vision, target audience, brand positioning, brand elements, customer-based brand equity, strategic positioning, product details, brand communication, distribution, value added through branding, media strategy, launch timeline, and tracking brand effectiveness. It includes templates and guidance for capturing each element to develop a comprehensive brand launch plan.
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Brand Launch PowerPoint Presentation Slides
- 1. Brand Launch Yo u r C o m p a n y N a m e
- 2. Competitor Analysis Brand Vision Target Audience Brand Positioning Map Brand Elements Customer based Brand Equity Strategic Positioning Product Details 2 Content Brand Communication Brand Distribution Value addition due to Branding Media Strategy Launch Timeline Tracking Brand Effectiveness Brand Promotion Brand Budgeting
- 3. Product Details 3 XYZ Features Price Colors Add Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. โบ Add your text here โบ Add your text here โบ Add your text here โบ Add your text here โบ Add your text here โบ Add your text here โบ Add your text here โบ Add your text here Product Name
- 4. Competitor Analysis - Based on Revenue & Profit 4 3.8% 2.5% 3.5% 4.5% 2.4% 4.1% 1.8% 2.8% 0 1 2 3 4 5 Competitor A Competitor B Competitor C Competitor D Revenue Profit This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select โEdit Dataโ.
- 5. Revenue Text Here Text Here Text Here Text Here Text Here Text Here Profit Text Here Text Here Text Here Text Here Text Here Text Here Market Share Text Here Text Here Text Here Text Here Text Here Text Here Main Activity Text Here Text Here Text Here Text Here Text Here Text Here Number of Employees Text Here Text Here Text Here Text Here Text Here Text Here Product Quality Text Here Text Here Text Here Text Here Text Here Text Here Your Text Here Text Here Text Here Text Here Text Here Text Here Text Here Your Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor Analysis- Based On Criteria 5 Competitor A Competitor B Competitor C Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. Strategic Positioning 6 Superior Quality Moderate prices Customer Value Differentiation Write your strategy based on product differentiation Comprehensive Cost Leadership Write your strategy based on cost leadership analysis Focus on priorities Mention your key focus areas Strategic Target On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. BRAND VISION 7 how the world will be A better place as A consequence of the brand Desired Future Environment the whole objective of the brand Brand Purpose the accepted characteristics Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mention the Brand vision in this slide indicating the Brandโs future pathway โฆIs Encapsulated With Three Main Components
- 8. Target Audience 8 Target Audience Geographic Demographic Behavioral Psychographic โบ Region - Your Text Here โบ Country - Your Text Here โบ Population - Your Text Here โบ Climate - Your Text Here โบ Age - Your Text Here โบ Gender - Your Text Here โบ Ethnicity - Your Text Here โบ Nationality - Your Text Here โบ Occupation - Your Text Here โบ Income - Your Text Here โบ Family Size - Your Text Here โบ Lifestyle - Your Text Here โบ Personality - Your Text Here โบ Values - Your Text Here โบ Interest - Your Text Here โบ Brand Loyalty - Your Text Here โบ Benefits Sought - Your Text Here โบ User Status - Your Text Here โบ Usage Rates - Your Text Here โบ Occasion - Your Text Here โบ Readiness to Buy - Your Text Here Specify the details about the target audience based on the parameters mentioned in the table. This would help in understanding the targeted customers in a better way This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Performance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Imagery This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Feelings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Resonance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Salient Features โบ Add text here โบ Add text here โบ Add text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Based Brand Equity 9
- 10. Brand Elements 10 Name Packaging Character Tone Logo Slogan Mention the name of the Brand which captures the central theme around it Displays the identity of the brand A special type of Brand Symbol; one that take on human or real-life characteristics Musical message written around the Brand A short phrase that communicates information about the Brand A short phrase that communicates information about the Brand We have listed down the relevant elements of a Brand, you can customize it basis your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Brand Positioning Map 11 Competitor C Own Product Competitor A High MobilityLow Mobility High Price Low Price Competitor B
- 12. Brand Communication Quality Moderate Prices Customer ValueVariety Affordable Easily Available Latest Technology Authenticity Durability Personal Service Accessible Convenient 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. Brand Distribution 13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 60% 52% 30% 70% 45% 25% List down the regions where your target audience is based This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Brand Budgeting 14 Name Development $10,000 $75,000 Brand Mark (Logo) Creation $3,500 $150,000 Core Brand Presentations (Website And Brand Marketing Materials ) $10,000 $250,000+ Advertising $10,000 Millions Annually SEO (Website Search-engine Optimization) $1,000 Monthly Thousands Monthly Social Media Your Time Hundreds of Thousands Annually Signage, Vehicles, Packaging $20,000 $250,000+ Annually Task Low End Fee High End Fee We have listed various ways which needs to be kept in mind while budgeting. We have categorised Budgeting in two parts: Low end and High End. You can choose based on companyโs requirement This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. Value addition due to Branding 15 $ 2.5 - $ 3 (Example - Raw Product) Cost 1 $ 0.5 - $ 0.80 (Example โ Printing cost) Cost 2 $ 1 - $ 2 (Example โ Factory Cost) Cost 3 $ 3 - $ 5 Total Cost per product $ 30 - $ 40 Sold to you $ 25- $ 35 Benefits of Branding Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. Brand Promotion 16 Paid Media Advertising PPC Retargeting Social Media Paid Influencers Affiliates Earned Media Sharing โบ Mentions โบ Reviews โบ Posts โบ Shares Owned Media Web Properties Site Blog Email Social Channels Mobile site SEO & Content Drive Earned Media (Sharing) And Traffic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 17. 17 Media Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Host a FB Live Panel Discussion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Develop Themed Content This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ask for User generated content This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Organize Promotional Contest
- 18. Launch Timeline 18 8th May 8th June Revise messaging, Q & A Draft release Begin Developing visuals Circulate messaging, Q & A for Approval 22nd April Revise Fact Sheet Finalize messaging Circulate release and fact sheet for approval 1st May Begin pitching Pre-briefs Finalize visuals On going revision of release Analyst Pre-Briefs Finalize release Finalize Q & A Finalize fact sheet Media Pre-Briefs Discuss about the launch plans 17th May Launch Day 5th April This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. Tracking Brand Effectiveness 19 20% Based on the survey results, you can rate the extent to which brand is recognized by the customers Customer Recognition 65% Mention the amount of change in sales due to the impact of branding Enhanced Sales 90% How well you have been able to gain edge over competitors through Branding Competitive Edge Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. Our Mission 21 Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 22. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Our Team 22
- 23. Valued Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23 About Us
- 24. Financial 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 370$ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 370$ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 365$ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 360$
- 25. Timeline 25 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 2016 2017 2018 2019
- 26. Opportunity is missed by most people because it dresses in overalls and looks like work. -Thomas Edison Quotes 26
- 27. Thank You 27 # street number, city, state Address 0123456789 Contact Numbers [email protected] Email Address