Branding for Disruptive Startups
- 1. Hi, I’m Hayden Bleasel 👋 Let’s talk about branding disruptive startups
- 2. Why branding is harder for startups… disruptive startups especially What makes a good brand The intersection of brand + culture What you can do as a startup to start creating a brilliant brand (without investing a heap of cash)
- 6. Jellypepper Award-winning creative studio for tech companies and disruptive startups
- 11. iNVENTiA iNVENTiA Self-driving cars Artificial intelligence Sustainable energy financing Mobile device virtualisation Drone deliveries 3D bioprinting Cybersecurity Cryptocurrency AI accounting
- 12. What is a brand?
- 15. More than just the logo
- 17. Hello
- 18. Hello Hello
- 19. Lightness strikes again. The most loved laptop is about to make you fall in love all over again. Thinner and lighter with a brilliant display. Enjoy the most immersive video experience from any laptop with AMD Radeon Pro 5500M with 8GB of GDDR6 memory, powered by a staggering 8-core Intel i9 CPU.
- 20. Branding is your logo tone of voice messaging iconography colour palette typography imagery patterns layout
- 22. Branding is about relationships
- 24. Branding is about stories
- 26. Branding is about culture
- 27. The best brands are authentic
- 29. iNVENTiA iNVENTiA Self-driving cars Artificial intelligence Sustainable energy financing Mobile device virtualisation Drone deliveries 3D bioprinting Cybersecurity Cryptocurrency AI accounting
- 30. Why are disruptive startups harder to brand?
- 31. Knowledge Gap Nobody understands what you do
- 32. Relationships Connecting with people immediately
- 33. Fresh Content There’s not much to source in the way of stock assets
- 34. How can we create a great brand?
- 37. We help businesses and organisations communicate with a simple chat interface. We help individuals get from A to Z with a simple ride-sharing app. We help people buy and sell things online. We help individuals stay connected and share experiences online.
- 38. What How Why
- 39. What How Why
- 40. What How Why
- 41. What How Why
- 45. What is your fricken point?
- 49. The ROI of branding
- 50. Navigation Brands help consumers choose from an array of choices.
- 51. Reassurance Brands communicate the intrinsic quality of the product or service and reassure customers that they have made the right choice.
- 52. Engagement Brands use distinctive imagery, language, and associations to encourage customers to identify with the brand.
- 53. I can’t afford a good brand right now
- 54. So where would I start?
- 58. jellypepper.com