Branding. Online Presence. Marketing Events
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This document discusses strategies for chiropractic offices to brand themselves locally using social media and other online tools. It emphasizes creating a marketing calendar to plan content around key dates, holidays and events. Consistency in messaging is important to build the brand and educate the local community over the long run. The document also highlights how social media gives access to target audiences and measure results from activities like video views, link clicks and event attendance.
Branding. Online Presence. Marketing Events
- 1. C O N T I N U I N G T O P U L L I T A L L T O G E T H E R B R A N D I N G . O N L I N E P R E S E N C E . M A R K E T I N G E V E N T S .
- 2. You see social icons everywhere. They've successfully branded their networks and businesses small and large are sharing their logos on their products, marketing materials, visible in store and on their websites. A STRONG social media local marketing strategy we hope you take away from The Vault is to leverage these tools for your own local branding... BRANDING
- 3. B R A N D Y O U R C H I R O P R A C T I C O F F I C E L O C A L L Y C O N T E N T L O C A L E X P E R T L O N G E V I T Y C O N S I S T E N C Y Use tools from The Vault to create your own branded images and videos. Educate your Chiropractic message to be the local expert in your local area. Consistency in messaging and consistency in people seeing your brand is something social media can provide at high level The use of technology for a local business can greatly allow you to market and build in a fiscally smarter and grow into a larger, targeted audience for the longevity of your local business.
- 4. MARKETING CONTENT CALENDAR P L A N BUILD IMAGES AND VIDEOS TO SUPPORT CALENDAR C R E A T E SCHEDULE. S H A R E P R O C E S S
- 5. P L A N D O Y O U H A V E A N O F F I C E C A L E N D A R ? INCLUDE: W O R K B A C K W A R D S ? Break your annual calendar down into Quarterly, Monthly, Weekly and then even daily for the content that's need to be created. You will also be able to schedule in the doctor's calendar and plan for bigger content creation like videos. Events Holidays Doctor/Staff Birthday's Closed Campaigns Local Happenings
- 6. Q u a l i t y i s t h e b e s t b u s i n e s s p l a n JOHN LASSETER
- 7. S H A R E Our Story Our Mission Our Vision Analysis Detection Services Who are we What we do Results Testimonials Research How you benefit
- 8. W h e n I h e a r p e o p l e d e b a t e t h e R O I o f S o c i a l M e d i a , i t m a k e s m e r e m e m b e r w h y s o m a n y b u s i n e s s e s f a i l . M o s t b u s i n e s s e s a r e n o t p l a y i n g t h e m a r a t h o n . T h e y a r e p l a y i n g t h e s p r i n t . T h e y ' r e n o t w o r r i e s a b o u t t h e l i f e t i m e v a l u e a n d r e t e n t i o n . T h e y ' r e w o r r i e s a b o u t s h o r t t e r m g o a l s . G a r y V a y n e r c h u k
- 9. 46 people clicked link to blog- RETARGET in POWER L I N K C L I C K S 25 people attended event- EDUCATE and "CLOSE" at event E V E N T S 1.2K people (locally) watched video- RETARGET and EDUCATE and CLOSE! V I D E O V I E W S M E A S U R E A B L E 46 25 1.2K
- 10. R E L A T I O N S H I P S S O C I A L M E D I A : Give you tools and access you need to target and engage your audience.
- 11. D O N ' T L I M I T Y O U R O P P O R T U N I T Y C O N S I D E R T H E N E X T S T E P U S E T R E L L O R E S O U R C E A N D V I D E O I N T H E S A F E O N M A R K E T I N G T A S K L I S T S T O L E V E R A G E T H I S I D E A O F I N T E G R A T I N G Y O U R B R A N D I N G A N D L O C A L E V E N T S W I T H S O C I A L M E D I A A C T I V I T Y