British Motorsport Festival China 2016
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The British Motorsport Festival, scheduled for October 1-2, 2016, in Beijing, celebrates motorsport in China through various family-friendly activities and events that connect British brands with Chinese consumers. The program includes races, karting, and a vintage car show, alongside a motorsport conference in Shanghai on November 2, aimed at developing the motorsport industry in China. British brand pavilions will be present at multiple China GT events, promoting British products and fostering sales opportunities.
British Motorsport Festival China 2016
- 1. BRITISH MOTORSPORT INITIATIVE www.britishmotorsportfestival.com Community | Culture | Competition
- 2. BRITISH MOTORSPORT INITIATIVE www.britishmotorsportfestival.com BMI 2016 PROGRAMME The British Motorsport Festival (BMF) 1-2 October 2016 – Beijing A community event celebrating motorsport in China. The BMI Motorsport Conference 2 November – Shanghai Thought leadership event for all in the Chinese motor industry British Brand Pavilions at China GT Multiple events Pavilions selling the finest British products and merchandise at China GT events 2016 Programme BMF 2015
- 3. BRITISH MOTORSPORT FESTIVAL Beijing 1st – 2nd October 2016
- 4. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com BMF A Motorsport Festival for All the Family The British Motorsport Festival provides a platform for British brands to engage with Chinese consumers with an interest in motorsport. Activities for everyone from serious racers, amateur club speedsters, vintage car fans, karting enthusiasts, young adults and kids too. Attendance: Ticket sales. Amateur & Semi Pro Racers: > 100 Spectators c.4,000 Media attendance >30 outlets 1 - 2 Oct – Beijing Activities: ◆ One Marque Series races ◆ Hot Laps ◆ Ladies Regulation Time Trial ◆ Race Driver Certification Course ◆ Vintage car show ◆ Clean tech: CHARGE! ◆ Children’s karting ◆ British brands pavilion ◆ Family Entertainment ◆ Music Concert
- 5. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com BMF RACES The One Marque races are the perfect opportunity for leading British car brands to develop owner races and clubs. Organised by manufacturers or by local dealers, or owners groups. 1 - 2 Oct – Beijing Ladies Race: 1/3 of all sports car sales are made by women. This race is attractive to sponsors who want to target this demographic.
- 6. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com BMF Car Sales & Skills Exchange Hot laps enable manufacturers to take potential customers on the track both accompanied and self drive. Customer’s can also bring their own cars to drive at speed in a safe environment. 1 - 2 Oct – Beijing The British Motorsport Festival provides an unrivalled opportunity for British training companies to enter the market and license courses to local trainers.
- 7. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com BMF Children’s activities The BMF CleanTech | CHARGE! will see students from leading British and Chinese schools go head to head to design and race their own electric vehicles. In Association with GREEN POWER China and China Auto Engineering Research Institute 1 - 2 Oct – Beijing A Li the Fox, Safe Speed Mascot Junior Karting Track
- 8. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com BMF Entertainment & Merchandise Attracting visitors to the venue and giving them the opportunity to buy motorsport merchandise, and also to experience non-track related activities. Guests at the festival can sample and buy some of the best British products on the market. 1 - 2 Oct – Beijing Highlights include: - Vintage Car Display - Largest e-truck fast lap demonstration - Car parade lap - Bouncy castle - British inspired culinary delights - After Party at ACE Cafe
- 10. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com CONFERENCE Programme 2nd Nov – Shanghai CONFERENCE 2nd Nov – Shanghai “Building a professional and profitable motorsport industry in China.” Who will attend? 100 - 200 Pax - Automobile companies - Race track owners - Race team managers - British and Chinese Government Representatives - Relevant trade associations Price: RMB1,500 per ticket
- 11. BRITISH MOTORSPORT PAVILIONS www.britishmotorsportfestival.com MORGAN
- 12. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com Brand Pavilions British Motorsport Pavilions The BMI will be hosting British brand pavilions at CHINA GT Series. Multi – event Shared Space at Large Scale events. - increases impact - reduces costs - creates sales opportunities Shared space means increased presence, Reduces costs for each brand, Positions Britain as Motorsport Nation.
- 13. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com Brand Pavilions British Motorsport Pavilions Dates and stations China GT Beijing Goldenport Circuit 8th-11th June China GT Shanghai International Circuit 29th-31th July China GT Chengdu International Circuit 05th-07th October China GT Zhuhai International Circuit 11th-13th November
- 14. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com BMI Branding and Merchandise Branding
- 15. BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com BMI PARTNERS Partners Organisers Supporting trade associations Media partners Delivery partners Beverage Partner Participating car brands
- 16. BRITISH MOTORSPORT INITIATIVE www.britishmotorsportfestival.com For English: Hayley Thomas Project Director Tel: +86 134 3638 7980 [email protected] For Chinese: Alen Yao Project Operations Manager Tel: +86 138 1036 3632 [email protected]