Eric Foster presented on building cultures of accountability and motivation. He discussed how accountability and motivation have a symbiotic relationship, with one driving the other. He was taught the importance of accountability by his family and applies this in his professional leadership. Foster outlined four core values for building individual and collective accountability and motivation: 1) setting clear performance metrics and review processes, 2) leading by example and recognizing achievements, 3) fostering open communication, and 4) conducting continuous evaluation and improvement. Accountability is an underused but powerful tool for creating motivation when used to establish expectations that drive teams to exceed goals.