This document discusses how to build websites that look good on high pixel density displays like the iPhone 4's Retina display. It recommends using responsive design so the site looks good on all devices. It also recommends using CSS3 properties instead of images when possible, optimizing images by creating higher resolution versions, and using media queries or SVG to serve the appropriate image based on the device's pixel density. The document stresses testing websites on different devices and prioritizing the platforms your users visit most.