Building with Drupal: Personalized Digital Experiences for Higher Education

Due to its flexibility, scalability, and ease of implementation, Drupal has long been the preferred CMS platform for higher education. With personalization becoming an increasingly desirable feature in the marketing toolkit, more and more institutions are looking for ways to incorporate it into their existing Drupal sites — or to put it front and center for new Drupal projects. By leveraging Acquia Lift’s centralized personalization management platform, integrated with the resilient Drupal experience, we’ll show you how you can deliver relevant content and calls-to-action to your visitors based on their unique consumer journeys — even before you have identified who they are. In this webinar, we’ll walk you through - Effective, sustainable, and unobtrusive personalization campaigns for higher education, implemented using Acquia Lift, - Best practices for colleges and universities to apply personalization to their marketing strategies - How to implement personalization Whether you are looking to capture stealth applicants, increase conversions, or reengage prospects, implementing personalization brings relevance to your audiences and helps you achieve your business goals.