Burson-Marsteller Global Corporate Twitter Influence Study
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This document analyzes the social media following of the Fortune Global 100 companies across various industries, including automobile, energy, financial, healthcare, retail, technology, and telecommunications. It highlights the average network size and demographics of followers, revealing that those who follow large global companies generally have significantly larger social media connections compared to the average Twitter user. Findings indicate that follower demographics, including income levels and age, vary across these industries.
Burson-Marsteller Global Corporate Twitter Influence Study
- 2. Methodology Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication. 2
- 3. Who is following large global companies on Twitter? 3
- 4. The Followers of Large Global Companies 4 Social pull measures how well followers are connected across social media. The average Twitter user has approximately 300 connections across all social media platforms Followers of large global companies average 735 connections across all social media platforms
- 7. Follower Profiles Based on Industry 7
- 9. Followers of Automobile Companies 9 They have a high level of income compared to the average and are .8 times less likely than the average user to make less than $50,000. The average Twitter user has approximately 300 connections across all social media platforms Followers of automobile companies average 1,573 connections across all social media platforms
- 10. Location and Interests of Automobile Followers 10
- 11. Gender and Age of Automobile Followers 11
- 13. Followers of Energy Companies 13 Followers of energy companies have an average network size 1.8 times that of average Twitter users The average Twitter user has approximately 300 connections across all social media platforms Followers of energy companies average 734 connections across all social media platforms
- 17. Followers of Financial Companies 17 Followers of financial companies have an average network size 2.4 times that of average Twitter users The average Twitter user has approximately 300 connections across all social media platforms Followers of financial companies average 985 connections across all social media platforms
- 21. Followers of Healthcare Companies 21 Followers of healthcare companies have an average network size 3.9 times that of average Twitter users The average Twitter user has approximately 300 connections across all social media platforms Followers of healthcare companies average 1,614 connections across all social media platforms
- 25. Followers of Retail Companies 25 Followers of retail companies have an average network size 2.2 times that of the average Twitter user The average Twitter user has approximately 300 connections across all social media platforms Followers of retail companies average 902 connections across all social media platforms
- 29. Followers of Technology Companies 29 Followers of technology companies have an average network size 2 times larger than the average user The average Twitter user has approximately 300 connections across all social media platforms Followers of technology companies average 815 connections across all social media platforms
- 31. 31 Gender and Age of Technology Followers
- 33. Followers of Telecommunication Companies 33 Followers of telecommunication accounts have an average network size 2.7 times larger than the average user The average Twitter user has approximately 300 connections across all social media platforms Followers of telecommunication companies average 1,100 connections across all social media platforms