Business communication skills
- 1. COMMUNICATIONS SKILLS SAIYAM AGRAWAL FMS GKV MBA 1ST year
- 2. INTRODUCTION What is communication? In simple words we can say that ““just to convey the message” If we go in more detail we can say that “ communication is the process of transmitting (A B) & Receiving (B A) Messages.
- 3. EFFECTIVE COMMUNICATION:- If some one achieve the desired level of objective through communication , we can say that it is “effective communication”. e.g. If your communication get the proper response from the receiver it means that you effectively conveyed the message.
- 5. HOW TO ACHIEVE EFFECTIVE COMMUNICATION Encourage creative and Critical Thinking Consider audience’s information needs Consider Audience's Technical Background Consider Audience's Cultural Background and Gender Consider Audience's Knowledge of the Subject
- 6. What is effective communication?
- 7. Consider the possibility of Communication Failure Expect audience resistance Recognize communication constraints Legal, social economic, psychological, institutional
- 8. COMPONENTS OF COMMUNICATION 1. Context Internal Means External Means 2. Sender (Encoder) 3. Message 4. Medium 5. Receiver (Decoder) 6. Feed Back
- 9. CONTEXT Context tells us reason for communication and reasons may be 1. Internal 2. External
- 10. INTERNAL: Internal means a company wants to Discuss an idea/Issue to its employees – the message should be either in writing or verbal
- 11. EXTERNAL: In eternal context –some query from stakeholders or from outside the organization- You may response to query Email Fax Telephone Letter Verbal etc.
- 12. SENDER (ENCODER) When you sending the message, you are the “Encoder” . Here the word you mean writer/Speaker decides whether the message should be in written or oral. He/She may choose Words, Symbols, Pictures or Graphics that express the objective in the real sense.
- 13. MESSAGE Message is basically the basic idea that you want to communicate. The message may be Verbal, means (Written or Spoken) Non-Verbal, means( Symbols, Pictures or unspoken). This is very much important component of communication “ Your message should be or MUST be clear and easy to understand” The most important element in message is your receiver . You must be well aware about your receiver. While preparing a message you should keep in mind how your receiver will interpret the message.
- 14. MESSAGE (CONT.) You (Sender) should also keep in mind your relationship with the receiver while preparing message. some times wrong message may create a loss to your organization , to yourself. or it can create a bad impression for you/your company.
- 15. MEDIUM Medium is basically channel through which your message reaches to receiver & channel vary from situation to situation. E.g. Let’s say Govt of Pakistan wants to convey its message to Pakistani Nation , now Govt will select the effective medium it may be. T.V Radio Papers Or all of the above “keeping in view the Importance of the message.” When we talk at Micro /Organizational Level the medium may be writing or non-Verbal
- 16. RECEIVER (DECODER) To whom the message is being sent. e.g. in case of Govt of Pakistan's Message, Pakistani Nation is receiver (Decoder). In simple words we can say that receiver is your reader (in case of press , letters etc.) or Listener (In case of TV, radio, Speaker Etc.) Receiver is also known as decoder.
- 17. FEEDBACK Feedback is basically the response/reaction of Receiver after receiving the message. Sender always need feedback to check weather the message effectively reached or not…? Or in other words…. Sender need feedback to examine the success or failure of the message.
- 18. ANY QUESTION