Business Model Canvas
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The document discusses the Business Model Canvas, which is a tool for describing a business model through nine blocks: key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, revenue streams, and cost structure. It provides examples of how the Business Model Canvas was used by Skype and a lemonade stand business to map out their business models in a structured way.
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Business Model Canvas
- 1. Business Model Canvas Houari ZEGAI - GDG Tiaret
- 2. Business Model A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts.
- 3. “Design the business model is as much or even more important that building the product” - Alex Osterwalder
- 4. Why BM? ● Determine the skills you need, to acquire personally or from partners. ● Begin to identify the material, immaterial, human and financial resources useful for launching your business. ● Define the scope of your market research and define the core of your commercial strategy.
- 7. Business Model Canvas Steps: 1. Beginning with a draft 2. Mapping 3. Final structuring9Building Blocks What?
- 8. BMC Example - Skype
- 9. BMC Example - Kelly’s Lemonade Stand: Refreshing Lemonade