Business of APIs Conference 2011 - SalesForce.com
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The document discusses Salesforce.com's API journey. It notes that Salesforce currently services 500 million requests per day, with 60% (300 million) being API calls. It then outlines Salesforce's strategy to keep APIs simple and flexible while enabling integration, custom application development, and parity with platform features. The document also discusses the historical evolution of Salesforce's APIs from 2001 to present day and the addition of REST APIs to align with modern technologies like HTML5 and mobile platforms. Finally, it covers the Chatter API's shift to returning full object graphs via REST to improve performance over individual object calls.
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Business of APIs Conference 2011 - SalesForce.com
- 1. To a Billion and Beyond Salesforce.com’s API Journey Dave Carroll - @dcarroll salesforce.com Wednesday, October 5, 2011
- 2. Salesforce.com services 500 million requests per day Wednesday, October 5, 2011
- 3. Salesforce.com services 500 million requests per day 60% of those calls are API calls Thats 300 million API calls per day! Over 98,000 Customers Wednesday, October 5, 2011
- 4. Here is where we are today Transactions per quarter (billions) 40 36 billion 30 All Trans 20 API Trans 10 0 Q3FY09 Q3FY10 Q3FY11 Q3FY12 Wednesday, October 5, 2011
- 5. Here is where we are going Transactions per quarter (billions) 1 billion 100 per day 75 All Trans 50 36 billion API Trans 25 November, 2013 0 Q3FY09 Q3FY10 Q3FY11 Q3FY12 Q3FY13 Q3FY14 Wednesday, October 5, 2011
- 6. The API Raison D’etre Wednesday, October 5, 2011
- 7. The API Raison D’etre At first, so that customers could integrate other back office applications. Wednesday, October 5, 2011
- 8. The API Raison D’etre At first, so that customers could integrate other back office applications. Later, so that customers and ISVs could extend CRM functionality. Wednesday, October 5, 2011
- 9. The API Raison D’etre At first, so that customers could integrate other back office applications. Later, so that customers and ISVs could extend CRM functionality. And now, in addition to the two above, so that customers and ISVs can build any other applications. Wednesday, October 5, 2011
- 10. Historical Perspective Wednesday, October 5, 2011
- 11. Historical Perspective Prior to 2003, api documentation access priced at $10,000. Wednesday, October 5, 2011
- 12. Historical Perspective Prior to 2003, api documentation access priced at $10,000. Post 2003, api documentation access became free Wednesday, October 5, 2011
- 13. Historical Perspective Prior to 2003, api documentation access priced at $10,000. Post 2003, api documentation access became free 2004 a free version of the environment was provided Wednesday, October 5, 2011
- 14. Historical Perspective Prior to 2003, api documentation access priced at $10,000. Post 2003, api documentation access became free 2004 a free version of the environment was provided 2006 AppExchange was launched Wednesday, October 5, 2011
- 15. Historical Perspective Prior to 2003, api documentation access priced at $10,000. Post 2003, api documentation access became free 2004 a free version of the environment was provided Every app in the 2006 AppExchange was launched AppExchange at launch depended on the API Wednesday, October 5, 2011
- 16. API Strategy Wednesday, October 5, 2011
- 17. API Strategy Part 1: Keep the APIs as simple and flexible as possible Wednesday, October 5, 2011
- 18. API Strategy Part 1: Keep the APIs as simple and flexible as possible Part 2: Enable integration between CRM and back-office applications. Wednesday, October 5, 2011
- 19. API Strategy Part 1: Keep the APIs as simple and flexible as possible Part 2: Enable integration between CRM and back-office applications. Part 3: Enable vertical application development and CRM extension development Wednesday, October 5, 2011
- 20. API Strategy Part 1: Keep the APIs as simple and flexible as possible Part 2: Enable integration between CRM and back-office applications. Part 3: Enable vertical application development and CRM extension development Part 4: Ensure that API maintains parity with application and platform features Wednesday, October 5, 2011
- 21. Historical Perspective 2001 - CRUD XML-RPC API 2003 - CRUD + Utility SOAP API v2.5 2004 - Metadata API 2005 - Async Metadata API 2006 - Ajax, join syntax 2007 - Custom web services, delegate authentication 2008 - Bulk API, outbound message api 2009 - Syndication API, file based metadata, feed and document API 2010 - Query in bulk, aggregates in SOAP, semi-join in SOAP, data.com API, REST API 2011 - Chatter API, streaming API, SOAP v23.0 > 2011 - Tooling API, radian 6 API(?), do.com API(?) Wednesday, October 5, 2011
- 22. There is an API for that • Web Services API (SOAP) • Apex Web Services (Custom SOAP) • Bulk API (REST) • REST API • Streaming API • Apex REST API (Custom REST) • Metadata API (SOAP) • Chatter REST API • Content API (SOAP) • Data.com API (REST) Wednesday, October 5, 2011
- 23. The Addition of REST Wednesday, October 5, 2011
- 24. The Addition of REST Emergence of HTML5 Wednesday, October 5, 2011
- 25. The Addition of REST Emergence of HTML5 Momentum of Mobile Platforms Wednesday, October 5, 2011
- 26. The Addition of REST Emergence of HTML5 Momentum of Mobile Platforms Perceived Modernity of Platform Wednesday, October 5, 2011
- 27. The Addition of REST Emergence of HTML5 Momentum of Mobile Platforms Perceived Modernity of Platform It’s the right technology for today Wednesday, October 5, 2011
- 28. Chatter API Wednesday, October 5, 2011
- 29. Chatter API Chatter integration can be “chatty” Wednesday, October 5, 2011
- 30. Chatter API Chatter integration can be “chatty” Wednesday, October 5, 2011
- 31. Chatter API Chatter integration can be “chatty” Object based calls require many queries to create a single “feed” Wednesday, October 5, 2011
- 32. Chatter API Chatter integration can be “chatty” Object based calls require many queries to create a single “feed” New approach returns full object graph via REST Wednesday, October 5, 2011
- 33. So, we have an API, we’re done, right? You API history and future evolution reflects your business’ history and future evolution. or is it You business’ history and future evolution reflects your APIs history and future Wednesday, October 5, 2011
- 34. Thank You Wednesday, October 5, 2011