Business research ethics
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This document discusses ethics in business research. It identifies four major areas of ethics: the researcher, respondents, company managers, and business/industry. For researchers, unethical areas include plagiarism, incompetence, violating agreements, and enhancing scope for profits. Researchers should practice ethics through proper citation, developing own models, respecting agreements, teamwork, and considering long-term consequences. Respondents' confidentiality, data commercialization, misinterpreting findings, and wrong approaches must be addressed ethically. Managers must not prioritize individual over company interests or defend legal liabilities egoistically. Comparisons must be fair across similar businesses to maintain ethical standards.
Business research ethics
- 2. Ethics in Business Research • Ethics refers to the moral principles that direct or govern an individual’s behavior while associated with an activity in an organization over a period of time • Business ethics are well directed in terms of do’s and don’t • Business Research ethics are well directed principles which are out comes of business in general and company in specific. Dr Raju Indukoori 2
- 3. Major Areas 1. Researcher 2. Respondents 3. Company 4. Business / Industry Dr Raju Indukoori 3
- 4. 1. Researcher – Unethical areas a. Plagiarism b. Incompetency c. Violating non disclosure agreement d. Poor research team work e. Scope of research enhanced for more revenues: f. Too technical Dr Raju Indukoori 4
- 5. 1. Researcher – Ethical transformation a. Plagiarism • Review of literature shouldn’t be repeated. Should refer to the author if copied • Develop own models b. Incompetency: Should be qualified and competent meeting the expectations c. Violating non disclosure agreement: should be aware of the consequences in case of violation irrespective of how small it is like sharing username and password. d. Poor research team work: develop team working for common goal e. Scope of research enhanced for more revenues: The researcher / research firm should know the long term consequences out of it threatening the survival. f. Too technical: The research proposal, process, results and recommendations should be adapted to managers’ understanding Dr Raju Indukoori 5
- 6. 2. Respondents - Major Areas a. Breaking respondents confidentiality b. Commercializing the data c. Misinterpretation of data and its findings d. Wrong approach to respondents Dr Raju Indukoori 6
- 7. 2. Respondents – Ethical Transformation a. Breaking respondents confidentiality: Researcher and company should know the consequences of this violation. b. Commercializing the data: Take consent if shared and benefits to them if any c. Misinterpretation of data and its findings: Researcher shouldn’t try to prove right or wrong with solutions and he / she needs to presents the facts ‘as is - where is’ d. Wrong approach to respondents: Need to specify the need and purpose of the survey with transparency. Dr Raju Indukoori 7
- 8. 3. Manager - Major Areas a. Defending company specific legal liabilities b. Individual interest over company’s interest c. Ego or adamancy to accept the facts Dr Raju Indukoori 8
- 9. 3. Manager- Ethical Transformation a. Defending company specific legal liabilities: Researcher should be bold and strong enough to insist on the company. b. Individual interest over company’s interest: Researcher should understand the concept of ‘agency cost’ and understand the managers’ hidden intentions if any. c. Ego or adamancy to accept the facts: Accepting the recommendations and implementing the same will enable to beat competition. Dr Raju Indukoori 9
- 10. 4. Business / Industry – Major Areas a. Cross comparison b. Level playing field c. Legal compulsions d. Policy Directives Dr Raju Indukoori 10
- 11. 4. Business / Industry – Major Areas a. Cross comparison: The comparisons should be within the same business / industry. b. Level playing field: Shouldn’t provoke or ignite by comparing with foreign MNC or other industries business leaders. Dr Raju Indukoori 11
- 12. QUESTIONS? Dr Raju Indukoori 12