Buying decision process
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This document outlines the buying decision process for an individual named Kuljit Singh. It describes the various stages of the process, including problem recognition where a need arises from an issue, information search through methods like window shopping and references, evaluating alternatives by analyzing multiple products, making a purchase decision, and assessing the post-purchase behavior through factors like warranty and satisfaction.
Buying decision process
- 1. Buying Decision Process Name: KULJIT SINGH Division: 2 Roll no: 67
- 2. Problem Recognition • When there is a problem there is a need. Eg: working women problem is time is less, then she needs products tha can save time like washing machine, roti maker, etc
- 3. Information Search • Window shopping • Magazines and Newspaper • Friends and Relatives references
- 4. Evaluation Of Alternatives • Checking and analyzing thoroughly two or more products.
- 6. Post Purchase Behavior • • • • Guarantee Warranty After sales services Satisfaction from product