Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcur
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The document provides insights into effectively promoting events on social media, particularly Facebook, highlighting the importance of engaging content and audience targeting. It discusses various strategies for creating event pages, boosting posts, and using advertising tools, emphasizing the need for quality visuals and a clear call-to-action. Additionally, it includes statistics about Facebook usage and engagement to underscore the platform's significance in modern marketing.
Buzz & Boost Your Events on Social Media by Marijke Hoos #smmcur
- 1. BUZZ & BOOST YOUR EVENT ON SOCIAL MEDIA
- 2. #SMMCUR
- 3. Marijke hoos: 2004 - Marketing Support Marantz Europe 2006 - Marketing manager Bowers And Wilkins London 2011 - OWSI mexico 2012 - OWSI ocean encounters curacao 2014 - owner evento curacao – social media expert ENNIA / Bed & Wheels / The bink Drink / Mundo Bizarro / Restaurant de Gouverneur / Pietermaai District / Tempo Caribbean / mahoenroute.com
- 5. Get ready to buzz&boost • FB • Pages • Event pages • How to connect • Litttttllleeee bit of advertising
- 6. BUCKLE UP!
- 8. 100 100 200 320 400 1000 1590 0 200 400 600 800 1000 1200 1400 1600 1800 LinkedIn Pinterest Snapchat Twitter Instagram Whatsapp Facebook Source Statia Number of Active Users in Millions
- 9. Worldwide, there are over 1.71 billion Facebook users. (Source: Facebook) What this means for you: In case you had any lingering doubts, statistically,Facebook is too big to ignore.
- 10. Average time spent per Facebook visit is 20 minutes. (Source: Infodocket) What this means for you:You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.
- 11. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.
- 12. 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source: Facebook). Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.
- 13. In 20 seconds 1.5million event invites will have been created and 1.9 million friend requests are sent. In 2015 47 million public events were created. 10 million comments are posted on different posts. (Source: Facebook). Facebook marketing has transformed how business is conducted, and its use by local businesses to extend their markets continues to explode.
- 14. 92.000 people on FB in Curacao, 43% Men and 57% Female, 9.800 yougsters (up to 19) & 6.500 65-and up, 81% of population access to internet ( 56%via mobile) (Source: Social Bakers & Facebook).
- 15. Biggest FB site in Curacao?
- 18. FB EVENTS
- 20. Project X Haren
- 21. Project X Haren • Public event page 2 days later 16000 invites • Total 55000 invites ( 30000 accepted) • Afterparties • Mayor Rob Bats laid down his function as mayor • “Dikke van Dale” has a new word: Project X-feest
- 22. Impact of Facebook Events
- 23. Facebook events • Is your page information correct? • Who is your target group? • Page versus – event • What do I need to know when creating an event for my page • Content? HELP! • What ways can I advertise/boost? • What is important to know when creating an ad?
- 24. Is your page information correct?
- 28. Who is your target group?
- 29. Who is your target group on FB? • Male / female? • Single / married / engaged? • Age? • Hobby? • Work? • Interest in…..?
- 30. Page versus – event • Pages have “fans” • Events have guests • Pages can be followed • Events can be subscribed to • Page posts can be “boosted” • Event posts always show up in newsfeed • Events are an extension of the page
- 31. SHOCKING FACT! 1-4 % seeing your content not seeing your content
- 32. - Sold out / 1000+ - Loads of interaction - Everyone gets notifications - “free” promotion - no “spam” on own page - We started with no invites - No budget spent on promo EVENT LINK
- 33. - Only promotion for stands on FB - Sold out within 1,5 Month - No invites sent our by organization yet - Our number 1 soured to communicate with standowners EVENT LINK
- 34. What do I need to know when creating an event for my page? - Make it easy for people to discover your event • Banner • Use 16:9 ratio • Event Name • Long names can get cut off, so avoid duplicating location information in the name and don’t use capital letters or symbols that can be hard to read • Add Location • Use a location that corresponds to a Facebook Page or a Facebook- suggested location so people nearby can discover and learn about your event through suggestions. • Start / end time • Your event should be tied to a specific date and time so people can discover it.
- 35. What do I need to know when creating an event for my page? - Reach the right audience • Use the appropriate tags • Input keywords to make it easier for people to find your event. • Ticket sale link if applicable • If you’re selling tickets to your event, add your event’s ticketing provider website link to the Ticket URL field. This makes it easier for people to buy tickets and unlocks the ability to create ads optimized to drive ticket sales. Use UTM and facebook Pixel links to further track your traffic • Add a co-host to help spread the word or have other pages “add” your event. • You can add any Page that you admin as a co-host of your event to drive distribution. Add all relevant Pages like performers, promoters, sponsors, and venues. When you add a co-host, the event will appear on the Page’s calendar. • Informative “about” text • Include important information like the line-up, schedule or age requirements. Use hashtags and @mentions so people can learn more about the artists or performers on Facebook.
- 36. Extra buzz? • Use the appropriate tags • Input keywords to make it easier for people to find your event. • Ticket sale link if applicable • If you’re selling tickets to your event, add your event’s ticketing provider website link to the Ticket URL field. This makes it easier for people to buy tickets and unlocks the ability to create ads optimized to drive ticket sales. Use UTM and facebook Pixel links to further track your traffic • Add a co-host to help spread the word or have other pages “add” your event. • You can add any Page that you admin as a co-host of your event to drive distribution. Add all relevant Pages like performers, promoters, sponsors, and venues. When you add a co-host, the event will appear on the Page’s calendar. • Informative “about” text • Include important information like the line-up, schedule or age requirements. Use hashtags and @mentions so people can learn more about the artists or performers on Facebook.
- 37. Extra buzz? • Send out invitations Max 500 please!
- 38. Extra Buzz? • Remember add Cohost, plus use the function“add page”
- 39. Extra buzz? • Send event link to friends via messenger
- 40. Extra buzz? • Keep event active via ads and posts in event page
- 41. Extra buzz? • Update your FB banner
- 42. Extra buzz? • Share your Event/page on your own page - Always keep this relatable and add your own message
- 43. Extra buzz? • Post in relevant groups ask permission first
- 44. Let’s go online • Pietermaai District • Pietermaai Proeft • Ladies Night • PreventNow
- 45. Content? HELP!
- 47. Remember: CONTENT!! • Location • Theme • Showcase your speakers / event topics • FAQ’s • Quotes • Guest Editor / bloggers / influencers • Etc etc etc… Be creative
- 52. • What do you want? • How are you going to achieve that? • Did you achieve it? • How do you know you achieved it? Engagement is key
- 56. 6560+ post likes 118 Shares 961+ comments Thanks Joran Broer! Engagement is Key
- 57. Remember this one? 1-4 % seeing your content not seeing your content
- 58. Remember engagement is key How do I beat the algorythm? - Timing • Call to Action ( don’t ask for likes!) but Who’s with me?, Who agrees?, Anyone else?, Who’s ready?, Who’s excited?, Can you relate? - Congratulations - Interact With Your Own Posts - Photos Are Best - Storytelling ( short and sweet tho!!) - Content Is King ( duh!)
- 62. Wow that’s a lot!!! How do you keep track? • create a content calendar & ORGANIZE! • Plan ahead
- 63. Plan Ahead • Use planning tools such as • Hootsuite • Coosto • Obi4Wan • FB
- 64. What ways can I advertise/boost? • Boost event itself • Boost posts regarding event • And so much more……
- 65. What ways can I advertise/boost?
- 66. Example
- 67. How do I reach my target group? • Create audience (using power editor) • Create audience using FB Pixel • Create audience using a database ( your own?!) • Create audience from your fans
- 68. What is important to know when creating an ads? • 20% rule is gone whoop whoop…. but Now we have a 4-categories rule • Images used in your event have a preferred dimension Needless to say quality matters, but apparently size does to, sorry boys ;) • Cinemagraphs are hot! Is it a video? Is it a image? No it’s a Cinemagraph!
- 69. 20% rule is gone whoop whoop…. but Now we have a 4-categories rule Category 1 – OK You just added your logo… awesome you are got to go! – Full Reach Category 2 – Low Oh you added some text uhmm, ok your still fine but be carefull – Your reach may be restricted..
- 70. 20% rule is gone whoop whoop…. but Now we have a 4-categories rule Category 3 – Medium Ok so you made the text a little bigger, not so sure about that… - Your ad will reach fewer people than optimal. Category 4 – High Free beer! Yes ! To bad nobody will see this ad way to much text.
- 71. Images used in your event have a preferred dimension. • The Facebook event image size differs from both the Fan Page and the personal profile! • Photos on the event page wall will be seen at 470 pixels wide, up to 470 pixels tall, depending on the shape photo you upload. However, • Photos uploaded at less than 784 pixels wide will be enlarged to fit. This isn’t ideal as you lose resolution, making your photo look fuzzy or jaggy. Start with a large enough image, preferably in a horizontal format. I recommend 1200 pixels wide minimum
- 72. Images used in your event have a preferred dimension. • I recommend creating 1200 pixels wide x 675 pixels tall to look best on mobile. Consider that the height will be cropped to 428 pixels on desktop – and figure on a maximum of 360 pixels of unobstructed height on desktop. So keep the lower half of your image simple! • If you’re having trouble with fuzzy text or artifacts in your flat tones (seen above and below), try saving your image as PNG- 24 in Photoshop. Use PNG24 only as needed, as the file sizes can be large, causing slower load times on slow internet connections.
- 74. What is important for my ad? • It’s visual Visual content is treated more favorably in the Facebook algorithm. What’s more, visual content is more engaging in the ever-changing News Feed, and therefore is more likely to catch the eye of your potential customer. • It’s relevant relevance is critical for success when using Facebook advertising. Remember, you are spending money when someone views or clicks on your ad • It includes an enticing value proposition. How is your product or service different from any other? Why should the viewer click on your ad to see your website? - It has a clear call-to-action. A beautiful and relevant ad is great, but without a call-to-action (CTA), your viewer might not know what to do next. Add a CTA like “Buy now and save X%,” or “Offer ends soon” and add a sense of urgency to your viewer.
- 75. Format: The Right-Hand Column Ad
- 78. Not a photographer or designer?
- 79. HOT VISUAL TOOLS • Canva.com ( Canva for work YEY) • Wordswag ( Iphone only) • Over
- 80. LOVE & Follow @ FB • @sociallysorted • @marismith • @Amyporterfield • @mike_stelzner • @TheBestSocialMedia • All #SMMCUR speakers ;)