C1 oracle's cloud computing strategy your strategy-your cloud_your choice

Oracle Cloud Strategy
Alex LAU
Industry Solution Director

The following is intended to outline our general product
direction. It is intended for information purposes only, and
may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality,
and should not be relied upon in making purchasing
decisions. The development, release, and timing of any
features or functionality described for Oracle’s products
remains at the sole discretion of Oracle.

2

Copyright © 2013, Oracle and/or its affiliates. All rights reserved.

Oracle Solutions for Cloud Consumers and Providers
Cloud Services for
Consumers

Cloud Products & Services for
Enterprise IT and
Service Providers

Cloud

Most Complete Cloud Solutions in the Industry
3


Service Types: IaaS, PaaS, SaaS
Business End User

Customizations

Customizations

Application

Application

Platform

SaaS Cloud

Service
Provider

PaaS Cloud
IaaS Cloud

Key
Driver
4

Consolidation

App Development

New Capability

Cost Savings

Focus

Speed


Service Provider

Developer

Customizations
Consumer

IT Professional

Consumer

Different Users

Deployment Models: Private, Public, Hybrid
Exclusive

Private Cloud
• CapEx & OpEx
• Control & visibility
• Not shared

5


Shared by multiple organizations

Hybrid Cloud
• Cloudbursting – overdraft
for peak loads
• Dev/Test & production
• B2B integration

Public Cloud
• OpEx
• Outsourced services
• Shared by multiple orgs

6


Cloud Adoption Is Rising
40%

37%

Percent of Customers

35%
30%
25%

29%

26%

20%

15%

Private Cloud
Public Cloud

14%

10%
5%
0%

2010
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012

7


2012

PaaS Outpacing IaaS
Application Server as a Service
Platform as a Service
(PaaS)

Database as a Service

Private
2010

2012

Identity as a Service
Public

Storage as a Service
Infrastructure as a Service
(IaaS)

2010

Compute as a Service

Dev/Test as a Service
0%
Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2012

8


10% 20% 30% 40% 50% 60%

2012

Business Justification
Quantifying the Business Benefit of Cloud Services

Benefit

+

Benefit

+

Benefit
Automation:

Standardisation:

Virtual Machine
Servers

IaaS

Operating System

PaaS

Database

SaaS

Middleware

Storage

measured in terms of
reduced data centre
space, power, cooling,
less technologies, etc

reduced skill and
effort required in
provisioning /
chargeback
processes

$
Outsourced
hosting and
operation of
applications1
$
Platform instances
provisioned from a
common template
(e.g. database)

Applications

Consolidation:

operational savings,
software updates,
patching, etc

$
Outsourced
hosting and
operation of
applications1
$
Platform
consolidation
(e.g. database)

$
Automated
delivery of end
user ready
applications
$
Automation of userready platforms
(including
chargeback)

$
Operating System
Instances (OSI’s)
provisioned from a
common template

$
Multiple physicals
merged together
using virtualisation
(P2V)

$
Automated
provisioning, metering
& monitoring of OSI’s
(including
chargeback)

1

9
© 2011 OracleCopyright © 2013, Oracle and/or its affiliates. All rights reserved.
Corporation – Proprietary and Confidential

_

Cost
Application
Remediation:
measured as cost /
effort of functional
changes for
workload to adopt
Cloud Service
$
Cost to migrate
business processes
to SaaS applications
$
Cost to remediate
existing workloads
to standardised
PaaS
$
Cost to re-host
existing workloads on
new infrastructure
with equivalent
Operating System

Assumes SaaS is procured from external provider (and not engineered internally)

Case
Study

Private PaaS Examples
•

Solution:
– JAP – Java Application Platform
– DHP – Database Hosting Platform
– CHP – Compute Hosting Platform
– Centralized deployment of 200+ apps
– Oracle:
• WebLogic Server 10.3
• Oracle Database 11g
• Solaris
• Sun M-Series/T-Series

•

Solution:
– “Oracle as a Service” PaaS
– Consolidate 300 small to medium
database environments onto 3 grids
– Advanced chargeback model for cost
recovery
– Oracle:
• Oracle Database 11g
• Exadata

•

Solution
– Oracle Database as a Service (PaaS)
with eGRID
– Consolidation of >60 applications
until now on a standardised platform
– Standardised environment, process
and pricing
– Attractive price model with very low
time to market

•

Benefits:
– 35% reduction in operating costs
– 30% reduction in project costs
– 44% power consumption avoided in
4 years, while doubling capacity
– No downtime incidents in 3 years

•

Benefits:
– 50% operating cost improvement
– P&L breakeven in Year 1
– Server utilization: 15%  80%
– Elasticity – CPU can be taken from
resource pool as needed

•

Benefits
– Very fast deployment
– Very good performance (> increase
in all areas)
– Cost reduction of > 50%
– GREEN IT: 57% fewer power used

10


Roadmap to Cloud

Traditional Silos

•
•
•
•

Physical
Dedicated
Static
Heterogeneous

Consolidated

• Virtual
• Shared platform
& shared
infrastructure
• Dynamic
• Standardized
platform &
infrastructure

Private Cloud

• Self-service
• Auto-scaling
• Metering &
chargeback
• Capacity planning

Public Cloud

• Specialized
• Shared
• Standardized

Hybrid Cloud

• Federation across
public & private
clouds
• Interoperability
• Cloudbursting

Start with consolidation • Extend to private cloud • Use public cloud where appropriate

11


Consolidation at PaaS and IaaS Layers
Consolidate onto standard, shared
and elastically scalable PaaS

App

App

App

App

App

• Standardized PaaS for all applications
reduces heterogeneity, cost and complexity
• Accelerated new application development
• Cost savings from less hardware, power and
data center space

PaaS

App

vs.
App

Consolidate onto shared IaaS
without standardization

12


App

IaaS

App

• Software stack heterogeneity, cost and
complexity persists
• No administration (O&M) cost savings
• Cost savings from less hardware, power and
data center space

13


Oracle Cloud Computing Strategy
Complete Solutions, Complete Choice
Private Cloud

Public Cloud

SaaS

SaaS

PaaS

PaaS

IaaS

14


Hybrid Cloud
• Management
• Security
• Integration

IaaS

Oracle Cloud Solutions – Complete Choice
For Cloud Providers

Oracle Managed
Cloud Services

Applications

Applications
Managed Cloud
Service

Cloud Control

Oracle Cloud
Oracle Cloud Applications Services

SOA Suite &
BPM Suite

Data Integration
& GoldenGate

Identity &
Access Mgmt

WebCenter User
Engagement

Cloud Application Foundation: WebLogic Server,
Coherence, JRockit, Exalogic Elastic Cloud
Oracle Database, MySQL,
Exadata Database Machine

Oracle Cloud Social Services
Technology Managed
Cloud Service
Oracle Cloud Platform Services
Engineered Systems

Oracle Solaris
Ops Center

Oracle Enterprise Manager

Cloud Management

Oracle Applications

For Cloud Consumers

Oracle VM for SPARC (LDom)
Solaris Zones

Oracle Linux

Oracle VM for x86

Servers, SuperCluster
Storage
Network Fabric

15


Oracle Cloud Common
Infrastructure Services

Oracle Cloud Applications
Enterprise Resource
Planning

SaaS

Sales & Marketing

PaaS
Customer Service
and Support

IaaS

Planning and
Budgeting

Human Capital
Management
Talent
Management

Financial Planning

•
•
•
•
16

100% open standards-based business applications
Built on shared, elastically scalable platform
Choice of deployment: on-premise, private, public, hybrid
Easy integration and extension


Oracle Cloud Platform
SOA Suite &
BPM Suite

SaaS

Data Integration
& GoldenGate

Identity &
Access Mgmt

WebCenter User
Engagement

Cloud Application Foundation, WebLogic Server,
Exalogic Elastic Cloud

PaaS

Enterprise
Manager

Oracle Database, MySQL,
Exadata Database Machine

IaaS

• Best of breed, enterprise-grade components:
• #1 Application Server
• #1 Database
• #1 Identity Management
• Shared and elastically scalable
• Comprehensive platform services:
• SOA/BPM • Data Integration • Identity Management • User Engagement
• Standards-based

17


Oracle Cloud Infrastructure
Oracle Solaris

SaaS

Oracle VM for SPARC (LDom)
Solaris Zones

Oracle Linux
Oracle VM for x86

Sun Servers, SuperCluster

PaaS

Storage

IaaS

Networking & Data Center Fabric
• Best Unix and Linux OS
• Broad range of server virtualization and clustering options

• SPARC & x86 servers
• Flash, disk, tape storage
• Networking fabric
18


Enterprise
Manager

C1 oracle's cloud computing strategy your strategy-your cloud_your choice

Exadata, Exalogic, OVCA, SPARC SuperCluster
Extreme Performance, Engineered Systems
• Unmatched performance, simplified deployment, lower total cost
• Building blocks for consolidation and cloud computing

Oracle Infrastructure as a Service (IaaS) On Premise
with Capacity on Demand
 Engineered Systems hardware & hardware support

for a monthly fee
 No upfront capital expenditure, OPEX not CAPEX
 Usually lower total cost than purchasing system

 On Premise
 Deploys behind customer’s firewall
 Control and visibility over the system

 Elastic Compute Capacity on Demand1
 For peak workloads and high availability
 Pay only when needed

 Oracle Platinum and PlatinumPlus Services2
 Higher level of support including patching services
 Quarterly advisory services for system security,

performance, and availability

21


1.
2.

Eligible systems include Oracle Exadata, Exalogic, Exalytics and SPARC SuperCluster.
Eligible systems include Oracle Exadata, Exalogic, and SPARC SuperCluster.

From Best-of-Breed to Engineered Systems

Best-of-Breed
System Elements
Customer integrated

22


Optimized Solutions

Engineered Systems

Predictable, lower risk
guided deployments

Extreme performance,
efficiency,

23


Oracle Enterprise Manager 12c
Full Cloud Lifecycle Management for Full Cloud Stack
4. Meter, Charge, Optimize
• Metering resource utilization
• Chargeback/Showback
• Optimize performance,
capacity, QoS

3. Manage & Monitor
the Cloud
• Auto-scaling
• Full stack management
• End-user, businesslevel, app monitoring

24


1. Plan & Setup the Cloud
•
•
•
•

Capacity & consolidation planning
Asset discovery
Bare-metal provisioning
Policy setup

2. Build, Test & Deploy Apps
on the Cloud
• Packaging apps as assemblies
• Testing applications
• Self-service provisioning

Oracle: Self-Service Private IaaS for Dev/Test

Case
Study

Scope/Scale:
• 2600+ physical servers with
over 10,000+ VMs
• 4,000+ developers submitting
45,000+ jobs
Results:
• Develop wait time reduced
from weeks to <1 hour
• People required reduced from
12 to1
• Server utilization – 80+%
overall, 90+% peak
• 75% less power and space

25


Oracle Private Cloud Products
Oracle
Enterprise
Manager

Cloud Stack
Management

Cloud Lifecycle
Management

Applications
Bespoke Apps

Oracle Apps

ISV Apps

SOA Suite &
BPM Suite

Data Integrator
& GoldenGate

Cloud Application
Foundation (WebLogic)

Security:
Identity Mgmt

User Engagement:
WebCenter

Oracle Database

BusinessDriven
Application
Management

26

Oracle Solaris

Oracle Linux

Oracle VM for SPARC
Solaris Containers

Oracle VM for x86

Servers


Storage

Oracle Managed Cloud Services
The Natural Choice for Managing Oracle Applications in the cloud
Singular Focus on Red Stack

Your Unique Connections to Oracle

Massive Scale, Highly Secure



Accelerated upgrades

 Find one – fix many



1.25Tn business transactions per day



Certified configurations optimized
across stack

 Early insights into patch releases



5.34Bn database transactions/hr at peak

 Access to Oracle Product Dev for
fastest issue resolution – no 3rd party
delay



World’s largest Oracle VM & Linux Grid



41+ petabytes of managed storage

 Immediate input to Development roadmap



The most Security offerings in the market



Advanced SIEM- predictive incident mgt



Go-Live Center reduces post-go-live
issues 54%

27


Oracle Managed Cloud Services
Proven Value across 500+ customers in the cloud
Genworth Financial, Inc. says,
“Upgrading to Oracle E-Business Suite 12.1.2 in the cloud allowed us to take
advantage of several new enhancements. It was important for us to focus on a
strong, integrated product, as this allowed us to keep our support costs low while
continuing to meet our business requirements.”

Casas GEO S.A.B. de C.V. says,
“PeopleSoft Human Resources in the cloud enabled us to consolidate
payroll management , automating processes and unifying 125 business
units in a single system. We have achieved return on investment in just
seven months.”

Take-Two Interactive Software says,
“The greatest thing about using Oracle Managed Cloud is that we no
longer worry about the performance of our JD Edwards EnterpriseOne
environment. It is like a dial-tone; we expect and know that it is available
around the clock.”

28


Oracle Lifecycle Services
Experts from across Oracle Serving You

Oracle Experts
Helping You
Succeed with
Your Oracle
Investments

Complete
Support for
Oracle Hardware,
Software, and
Engineered
Systems

Mission Critical
Support Services
for All Oracle
Applications and
Technologies

Your Complete
Training Source
for Oracle
Hardware and
Software

Extend Your Oracle
Investments to the
Cloud with Value,
Choice, and
Confidence

One Oracle Managed Cloud Service Delivery Manager Assigned to You
29


Oracle Powers Many Third Party Clouds

30


31


Oracle Integration: Complete, Open, Unified
Business Process Management
Social

Design
BPM Studio

Process Composer

Process Space

Execution
Workspace

Business Rules

Process Execution

Service-Oriented Architecture
Business Activity Monitoring

Service Bus

Oracle Event Processing

Cloud

On-premise

Business to Business

Apps

Services

Platform

Apps

Mainframe

DB

EDI

XMLs

Industry

Data Integration
GoldenGate
Real-time Data Integration

32


Loading, Transformation
Bulk Data

Big Data

Enterprise Data Quality
Product DQ

Customer DQ

Cloud Security
Securing the Cloud Inside Out
Applications
Governance, Risk and Compliance

• End-to-End Protection

Fraud Prevention


- From Applications to Disk

Identity and Access Management

• Complete Choice
- Open, Standards-based

Multi-factor Authorization and Privileged User Management
Data Encryption and Masking

Activity Monitoring


• Best of Breed
- Integrated and Integratable

Strong Authentication
Server Hard Partitions

Role-based Access Control

Secure Virtualization

Hardware Cryptographic Acceleration
Network, Disk and Tape Encryption

33


Auditing

34


Oracle Cloud

Platform Services

Application Services

Social Services

Common Infrastructure Services

35


Oracle Cloud
Design Goals
• Broadest platform and application offering
• Built on industry standards – SQL, Java, HTML5, Web

• Transparently run in the cloud – zero application code changes
• Self-service control for users
• Complete data isolation and flexible upgrades

• Service-Oriented Architecture – on-premise integration
• Built-in Business Intelligence, social & mobile
36


Oracle Cloud: Complete Suite of Integrated Services
Application
Services

Global
Human
Resources

Talent
Management

Social
Marketing

Social
Services

Platform
Services

Database

Infrastructure
Services

37

Sales

Database
Backup

Object
Storage


Marketing

Social Engagement
& Monitoring

Java

Compute

Developer

Enterprise
Resource
Planning

Service

Mobile

Messaging

Social
Network

Social Data
& Insight

Documents

Cache

Enterprise
Performance
Management

Business
Intelligence

Identity

Sync

Cloud
Marketplace

Oracle Cloud: Summary
• Complete – broad suite of technology & business applications

• Open – based on standards with no “lock-in”
• Integrated – designed PaaS, SaaS, Social to work together

• Architecture – designed like a modern enterprise private cloud
• Benefits – greater speed, lower cost, lower risk

38


39


Oracle Cloud Computing Strategy
Complete Solutions, Complete Choice
Private Cloud

Public Cloud

SaaS

SaaS

PaaS

PaaS

IaaS

40


Hybrid Cloud
• Management
• Security
• Integration

IaaS

Oracle Consulting Cloud Services
Optimize
Automate
Consolidate
Standardize

Roadmap

Define strategy
and roadmap
for Cloud

Define a single
solution for a
given problem

Reduce the
footprint of
deployed
applications

Increase
automation and
reduce manual
tasks for
managing IT

Achieve new
operational
models &
greatest
efficiency

Oracle Consulting helps you plan your path to cloud computing
41


Oracle Cloud Computing: Complete Choice
Recommendations
1. Develop a cloud strategy and roadmap that’s right for you
2. For private clouds, start with consolidation
3. Extend to self-service private cloud

4. Use public cloud if requirements are met
42


VIDEO:
VIDEO:
Cloud Odyssey: A Hero’s Quest
Cloud Odyssey: A Hero’s Quest
43


Calling All Heroes!
Visit the Cloud Odyssey Facebook page to
learn how you can join the crew!
https://www.facebook.com/CloudOdyssey
44


oracle.com/cloud
www.facebook.com/OracleCloudComputing
@OracleCloudZone

45


#oraclecloud

Graphic Section Divider

46


Insert Information Protection Policy Classification from Slide 12

47


48


Lawrence Livermore National Labs
World-Class Facility for Scientific Innovation
Infrastructure & Platform as a Service
Challenges
• Sub-optimal application silos
• Delayed fulfillment of platform requests
• Poor end-to-end visibility, many point tools

Solution
• IaaS using EM12c and OVM
• Rapid BPEL-based MW platform deployments
• Simplified cloud operations

Standardized Rollouts – Faster Delivery – Proactive Management
49


Case
Study

Case
Study

HDFC Bank
India’s Leading Bank
Database as a Service
Challenges
• Sprawl of non-standard databases

d

• Delayed rollout of new services
• Under-utilized infrastructure

Solution
• DBaaS using EM12c and Exadata

• Single click provisioning in minutes

10X Faster App Rollout – Rapid Consolidation – Easier Management
50


GE Healthcare

Case
Study

Provider of Medical Technologies
Application as a Service
Challenges
• Complex Dev/Test environment setup
• Very long release cycles (2+ months)
• High CapEx, lack of usage accountability

Solution
• Siebel running on virtualized shared
environment
• Rapid provisioning
• Metering and chargeback

100+ Times Faster to Deploy – Usage Accountability – Better Compliance
51


Garmin: OLTP Consolidation
Faster
Month End Reports

Benefits
“Oracle Exadata helped us meet our challenges by enabling
us to consolidate to a single footprint.”
- Ed Link, Vice-President IT, Garmin

Business Objectives

99.95%
Uptime

4x Growth

Data Center
Cost Savings

Up to 11X

Pre-Exadata
12 Prod Servers

Exadata V2
DB Consolidation

Exadata V2
Dev/Test/Local Standby

• Add fault tolerance
• Reduce costs via
standardization

2012

• Simplify support model

• Performance & Scalability

Solution
• 2012: Consolidate 12 servers
onto two Half-rack Exadata
V2 systems

52

Data Guard

• Oracle E-Business Suite
• Advanced Supply-Chain
Planning
• Hyperion Reporting
• Garmin Connect custom app


High-Capacity
Exadata Storage
Servers

• 5 Prod
Databases

• Archived
Data

• Tape backup

U.S. Customs and Border Protection
Faster
Applications

Benefits
“Oracle Exadata has changed our strategic IT focus
from building systems to developing and
supporting application services critical to the
fulfillment of our national security mission.”
- Ken Ritchhart, Deputy Assistant Commissioner

Business Objectives

Storage
Savings

Maximum
Availability

Cost
Savings

10X speedup

1 Petabyte

99.95%

75% Cost
Reduction

32 billion
queries/day

Replaced $$ SAN

Exadata V2
Primary/Standby

Exadata X2-2
Primary /Standby

Exadata X2-8
Primary/Standby

• Reduce cost and complexity
• Meet availability SLAs
• Extreme scalability

Data Guard

Data Guard

Data Guard

• Consolidation

Solution

2010

• 2010: Implement V2, X2-2
• 2011: Add X2-2, X2-8
• 2012: Add X2-8, Exalogic

53

Automated Targeting
Systems


2010 - 2011
Automated Export
Systems

2011 - 2012
Passenger
Systems

Enterprise Data
Warehouse

Turkcell: DW and DB Consolidation
Faster
Reports

Storage
Savings

Reduced
Admin

10X

540 TB

20%

27 min to 3 min
(avg for 50k rpts)

600 TB to 60 TB

Benefits
“In a word, Oracle Exadata is fantastic. Almost no report
takes more than 10 minutes to run, versus hours before.
It sounds unreal, but it’s real.”
- Power User, Finance Department, Turkcell

Business Objectives
• Speed up BI
• Lean, green data center
• Prepare for big data growth

Pre-Exadata
Data Warehouse

Hitachi
USP-V
5 Racks

EMC DMX-4
5 Racks

Exadata V2
Data Warehouse

2010

Data Center
Cost Savings
80% Less Power
30 m2 Less Space

2 Exadata X2-2
DB Consolidation

2011

Original V2
Standby/Dev/Test

Data Guard

Solution
• 2010: Replace 11 racks with
1 full-rack Exadata V2 for DW

• 2011: Add 2 full-rack Exadata
X2-2s for DB consolidation

54


• 250 TB
Raw Data

• 25 TB Compressed

• 4 Oracle Databases
• 600 TB Raw / 60 TB
Compressed
• 16-node RAC Cluster

Alpha Natural Resources: OLTP
Faster
Applications

Benefits
“Oracle Exadata has enabled us to deliver
exceptional service to our business users while
reducing the cost involved . Exadata has been a big
win for our business and for IT.”
- Saul Hernandez, CIO

Objectives

Reduced
TCO

Maximum
Availability

5X+ Speedup

50%

99.95%

Pre-Exadata
(Hosted)

• Reduce cost and complexity

Exadata X2-2
DB Consolidation

• Deploy Oracle E-Business Suite
quickly
• Dramatically improve
performance and availability

Data Guard

2012

Data Guard

Solution
• X2-2 for production E-Bus Suite
• X2-2 for Standby DR and test/QA
• Database Appliance for testing

55

• IBM x86 Servers

• Production

• Disaster Protection

• 3 O/S Versions

• E-Business Suite

• Test and QA


Data Center
Cost Savings

Oracle Database
Appliance
Dev/Test

British Telecom: Database-as-a-Service
Benefits

Lower Costs

“What stands out … above the many other benefits of our Oracle Database consolidation onto a
private cloud is the astonishing agility it gives us. Dropping our database deployment time down
to 19 minutes from the weeks it used to take has brought us much closer to the customer service
levels our business goals demand. Being able to manage 30% more databases with 20% fewer
DBAs further confirms that standardizing on Oracle Database 11g was the right choice.’
– Surren Partabh, CTO Core Technologies, BT Operate

Business Objectives
• Lower h/w and admin costs
• Greater business agility
• Better customer service

Solution
• Reduce h/w with DB consolidation
• Standard configs: fast to deploy,
easy to manage
• Rapid self-service, user-customized

56


20% less IT
effort for 30%
more DBs

Greater Agility
Deploy gold image

“Gold Image:”
•6 HP blades hosting 50 RAC DBs
•Delivered in pairs: primary and DR
•Replication with ODG

ASM: 4 Common Pools of Storage
• Data
• Archive
• Online Logs
• Flashback Area
12 TB

Rapid, customized
Provisioning
Weeks to Minutes

C1 oracle's cloud computing strategy your strategy-your cloud_your choice

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