Cadbury Dairy Milk
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Cadbury is one of the world's largest confectionery companies known for brands like Cadbury Dairy Milk chocolate. Its vision is to create brands that people love through innovative products meeting nutrition needs while delivering shareholder value. Cadbury has a strong presence in Pakistan with power brands including Dairy Milk, Éclairs, and Perk. Its strategy is to increase profitability and volume globally through internal growth and ensuring brand strength. Cadbury maintains market leadership through quality, value, and advertising.
Cadbury Dairy Milk
- 4. INTRODUCTION • Cadbury Dairy Milk chocolate is one of the major success stories for Cadbury and one of the world's most famous chocolate brands. • Chocolate confectionery is sold internationally under Cadbury name and includes power brands such as: • Cadbury’s Dairy Milk • Cadbury’s Time Out • Picnic and • Roses.
- 5. PACKAGING
- 6. 2013–present
- 7. MISSION STATEMENT • Cadbury is committed to the long- term development of the chocolate industry in Pakistan through: • Substantial foreign capital infusion, • Category management • Local infrastructure and • Talent development.
- 8. VISION STATEMENT: • Cadbury’s vision statement is 'Working together to create brands people love'. For Cadbury, it captures the positive, collaborative aspects of doing business and recognizes the emotion, attachment and values associated with their brands. we envision to: • Meet the nutrition needs of consumers of all age groups from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverages products of the highest quality. • Deliver shareholders value through profitable long term growth, while continuing to play a significant and responsible role in the social, economic, and environment sectors of the country.
- 9. PRODUCT LINE: • Sugar and Chocolate • Cadbury Pakistan boasts five power brands that are:- • Cadbury Dairy Milk • Soft mints • Éclairs • Cadbury Perk • Five Star • Cadbury Roast Almond • Chocki
- 10. STRATEGY: • The company strategy is to increase • Profitability • strength and • volume on a global basis in its two business streams: beverages and confectionery through a combination of internal growth and ensure the continuing strength and earning potential of the group’s brand.
- 11. SWOT ANALYSIS
- 12. STRENGTHS: • Cadbury’s success is based on three factors: quality, value for money and good advertising. • Maintains a stable growth of the company by maximizing the use of its producti on capacity and thus increase its economies of scale and scope. • Cadbury Schweppes is the world’s largest confectionery company with a product portfolio including chocolate, candy and gum. • Cadbury has a long history up to 200 years and exercises good advertising. • It is a global chocolate brand built upon a reputation for fine products and services • Cadbury market and sells unique brands which give pleasure to millions of people around the world every day. • Cadbury Schweppes employs around 54,000 people and its brands are enjoyed in almost every country around the world Profits are increasing year by year • Cadbury enjoys a good reputation worldwide and its profits are increasing year by year. • The organization has strong ethical values and an ethical mission statement • Cadbury posses strong leadership position in confectionary markets • Cadbury is recognized as highly respected company and an employer of choice.
- 13. WEAKNESS: • There is a lack of launch of new brands in Chocolates segment and Very few new products are created by Cadbury’s own group. • The company has no apprehensions of cannibalization of its chocolate brands • Cadbury offers a Small range of products to its customers. • Sales of milk chocolate bars, which account for 24 percent by volume of total sales of chocolate bars, decreased by 3.7 per cent.
- 14. OPPORTUNITIES: • The Pakistani market and more specifically the urban areas where the penetration of Chocolates is low can be developed as a future market through affordability and availability. • Cadbury can use information and technology to bring efficiency in logistics and distribution. • Cadbury can offer Sponsorship for sporting events as a source of promotional advertising • Cadbury can diversify or expand into a different market by producing new pr oducts and using large marketing strategies. • Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.
- 15. THREATS: • Cadbury takes into account the growing health concerns of consumers worldwide as a serious threat to their product. • Cadbury considers Nestle one of the competitive threats to its market shares. • Supermarket own brands serve as a threat to growth of Cadbury. • The company has large exposure to foreign currency exchange rate risk, mainly on account of imported cocoa beans and cocoa butter in US Dollar and Pound Sterling. • The company should take note of the changes in the consumer’s buying trend. It's perceived that consumers might shift from chocolates to “Healthy” snacks • The emerging retailer pressure is yet another fear to Cadbury. • Stiff competition exists in Confectionery segment.
- 16. PEST ANALYSIS
- 17. • In terms of political issues, France being an advanced democratic country, specific risk is negligible. • In terms of economic issues, it has fourth largest GDP in the world. • In term of social issues, Large number of occasion celebrations and festivals in which chocks are used as a medium to convey happiness. • In term of technological issues, Communication has improved as well as marketing the product through word of mouth has now changed to advertising in magazines, newspapers, bill boards, television and even the internet.
- 18. BOSTON CONSULTING GROUP MATRIX: • In the confectionery market, Cadbury’s global market share has grown through acquisition and organic growth. • Cadbury focus on generating cash flow and making efficient use of capital is also allowing it to make investments in new businesses and assets.
- 19. POSITION IN EMERGING MARKET:
- 20. MARKET SHARE IN THE GLOBAL CONFECTIONERY MARKET:
- 21. CONCLUSION: For Cadbury innovation remains one of the key elements to the company’s success with new brands catering for changing tastes and life styles. Identifying these changes in taste and lifestyle and matching these with quality product with strong brand values will mean that new product development will continue to be an integral part of the Cadbury’s business strategy.
- 22. QUESTIONS