The document discusses challenges for the medical device industry in Canada from an HTA perspective. It notes the lack of pharma-grade evidence required for HTA compared to regulatory requirements, a limited medical device lifecycle, and Canada representing a small market. Barriers to adoption and diffusion include procurement focusing on short-term costs over strategic value, and budget/reimbursement systems not considering system benefits of disruptive technologies. Looking forward, the document advocates for early HTA engagement with industry, harmonization of HTA processes, and recognition that industry is a key stakeholder.