Caley holmboe pr plan
- 1. Caley Holmboe Public Relations - Final Project By: Olivia Llagostera - Fashion Marketing & Communication II
- 2. BACKGROUND • Student in Fashion Design at Istituto Europeo di Design (IED) • Living in Barcelona • 22 years old • British / Norwegian • Interests: Photography, Styling, Fashion, Art, Visual Arts, Design, Make up, Reading, architecture... • Personality: Fun, open minded, experimentive, creative, hyperactive, funny.
- 3. STYLE Inspiration: Colors: Prints: - Crazy - Mixed colors - Geometric - Vintage Inspired - Nudes - Floral - Avant - Garde - Dark colors - Abstract - Brights
- 4. GOALS Communication Message - Promoting a young up-and-coming designer - Creating an event inspired by the designer - Launching a new Collection - Announcing date of release of the collection and different locations Response - Get the designer’s name out - Create word-of-mouth - Media Attention - Make audience aware, and to be able to participate in the event. Media - Young media - Art, Fashion and Lifestyle Magazines - Blogs
- 5. NEW TECHNOLOGIES • Facebook • Website • Influential Bloggers • Online Magazines
- 6. EVENT “WONDERLAND” All forms of Art in one single place Linking Caley’s personality to the event Decoration inspired by “Alice in wonderland” Two parts to the event Overview Fashion Show - Show presenting Spring/Summer Collection 2010 - Models will be friends from the designer Music - 60’s, 70’s, 80’s (First part) - Minimal / Electronic Live DJ (Second Part) Photographer - Pictures of garments and guests - Posted on Facebook - Polaroid camera
- 7. EVENT Mixture of Art Exhibition Visual Arts Performance LED lights Magic Interactive Activities - “Changing rooms” - Allowing guests to try the designer’s garments - Polaroid
- 8. EVENT Food Drinks From 22:00h to 00:00h - Free Champagne or Beer Main course 00:00h to 6:00h - Sushi - Cocktails - Canapés (mini hamburgers, spanish Tapas, etc...) Dessert - Cupcakes
- 9. EVENT Location - El Raval, Barcelona - Carrer Joaquin Costa, 24 Date - 19th of June 2010 - Saturday Night - Beginning of Summer Time - 22:00h until the morning! Guest list - 300 guests - Friends - Students - Arty people - “Influential” guests
- 10. EVENT Invitation Facebook - Facebook Group: 2 weeks before Event - Facebook Message: 3/4 days before the event Video - S/S 2010 Collection - Facebook group as well as “Caley Holmboe” profile page: updated every day. Email - E-mail sent to guest list - 2/3 days prior to event - Video shown
- 11. TACTICS Event Viral Marketing Interaction with guests Tie-in to a holiday
- 12. TARGET • Age: All ages • Occupation: Student, Creative jobs (design, art, architecture...) • Income: Depend on parents, or their first job salaries. • Activities: Going to the beach, running • Interests: Reading, art, Design, Architecture, being with friends, having fun, going out, trying new places, music. • Personality: Young mentality, experimentive, creative, open minded
- 13. PRESS RELEASE Who will it be sent to? Art Magazines - Relevant Art Fashion Magazines - Metal - vanidad - Vice Lifestyle Magazines - Be Guided
- 14. Thank You!