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Capgemini – Your Global Aviation Partner
Center of Excellence Aviation
Hikmat Mahawat Khan
Agenda



        1       Capgemini

    2       Center of Excellence Aviation

3       Airline Challenges

4       Airport Challenges


    5       Fundamentals for success




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                                                         © 2010 Capgemini. All rights reserved   2
Capgemini is a global leader in consulting, technology,
                outsourcing, and local professional services
 Consulting services      Strategy and business transformation          Technology transformation
                          Functional expertise
                           • Customer relationship management
                           • Finance & employee transformation
                           • Supply chain management
                           • Marketing & Sales                                                              We offer integrated
                                                                                                             services across four
Technology services       Application development & integration         Open Source                        professional disciplines of
                          IT transformation: Strategy & Architecture
                                                                                                             expertise. These services
                                                                         Package implementation
                                                                                                             range from strategy
                          Business intelligence                         Portals                            development to IT
                          Infrastructure & Security                     Radio frequency identification     systems maintenance
                          Mobile technology
                                                                                                            By combining their skills,
                                                                                                             the Group‟s four main
Outsourcing services                                                                                         professional disciplines
                          Business process outsourcing
                                                                                                             offer Capgemini‟s clients
                          Application management                                                            integrated transformation
                          Infrastructure management                                                         services
                          Transformational outsourcing
                                                                                                            The Group also combines
                                                                                                             its areas of expertise to
                                                                                                             offer specific solutions
Educational services /                                                                                       across sectors
     University           Capabilities management
                          Standard / customised training
                          Assessments




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Capgemini Group is One of the World’s Largest Management
                           and IT Consulting Firms
    Revenue 2009: €8,371 million                                “Cap Gemini S.A.” is a member of the CAC40, listed in Paris
                                                                ISIN code: FR0000125338
    Operating margin: €595 million
    Operating profit: €333 million
                                                                Note: Our brand name is “Capgemini” but the name of our share on
    Profit for the period: €178 million                         the stock exchange is
    Net cash: €1,269 million                                    “Cap Gemini S.A.”



                                                                                                                   2009 Global
              2009 Business Mix                                2009 Industry Mix                               Resource Distribution

                         Consulting                                              Energy, Utilities                                     North
                                        Manufacturing,                                               Rest of Europe,
Local Professional       Services                                                & Chemicals         Asia & Latam                      America
Services                                Retail, Distribution
                       6.7%             &Transportation
                                                                           13.0%
               16.9%
                                                               27.5%                         Financial
                                                                                 16.5%       Services
                                                                                                                                                 UK &
                           40.0%                                                                                                                 Ireland
              36.4%
                                                                                 6.9%
                                                                   28.1%                    Other France
                                      Technology                              8.0%
Outsourcing                           Services
                                               Public Sector                         Telecom, Media
   Services                                                                                                              Benelux
                                                                                     & Entertainment

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A Strong Presence…
                                                                                                                   Group Workforce: 90,516
                         in More Than 30 Countries                                                                 Working offshore: 28,004




                                                                                          Russia
                                           Canada

                                                                           All over Europe
                      United States
                                                                                                           People’s Republic
                                                                                                               of China

                                       North America:     Morocco
                                                                                                                       Hong Kong
                        Mexico             7,950
                                                                                                   India
                           Guatemala


                                                                                                                    Singapore
       Recent acquisition of
           CPM Braxis                                   UK & Ireland:      Nordic Countries:
              5,500                            Brazil      7,844                 3,681

                                                          France:           Central Europe:
                                       Chile              19,771                 7,724
                                                                                                                                        Australia
              Latin America:
                   1,661                Argentina          Iberia:              Benelux:              India:
                                                            4,943                11,163               22,178

                                                         Morocco:                Italy:            Asia Pacific:
                                                           261                   1,510                1,830

Group Headquarters: Paris, France                                                                                               as of December 31, 2009


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                                                                                                                       © 2010 Capgemini. All rights reserved   5
Agenda



        1       Capgemini

    2       Center of Excellence Aviation

3       Airline Challenges

4       Airport Challenges


    5       Fundamentals for success




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                                                         © 2010 Capgemini. All rights reserved   6
Capgemini Offers A Range of Competencies for Managing
                      The Challenges of The Aviation Clients.... A Snapshot

                                   CDM                                                                                       Resource planning (crew, capacity
                                                                                                                               etc)
                                   Resource planning
                                                                                                                              Amadeus GDS
                                   Airport capacity planning
 Material management                                                                                                         Asset management
  • Stock improvement                                                                                                         Green Aviation
                                                                                                                              E-commerce, e-distribution, e-
  • Initial provisioning                                        CAA/ATM                                                        payment and ancillary
  • Purchasing                                                                                                                Operational excellence
                                                                                           Airlines, Air Freight,
 Planning                                                                                       Alliances                    Maintenance planning and inventory
 Subcontracting                                                                                                               control
                                          MRO- 3rd Party                                                                      Planning tools for crew, fleet,
 Maintenance (line & base)                Maintenance
 Training centres                                                                                                             operations
                                                                                                                              Airline business and operation
                                                                                                                               process design
                                                                                                  Engine &
                                                  Airports                                       Equipment
                                                                           Freight & Air        Manufacturers
    Sustainable airport
                                                                             Logistics                               Inventory optimisation
    RFID pax and cargo
    Collaborative Decision Making (CDM)                                                                             Production planning optimisation
                                                                                                                     BPO manuals maintenance
    Technovision
    Business Information Management
    Resource planning; stand and gate planning
    Security and border control                                   Supply chain optimisation
                                                                   Planning & simulation
    Airport management and development
                                                                   Reference models
                                                                   RFID cargo




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The CoE Aviation Plays A Vital Role in Servicing The
              Industry in Generic Consulting and Technology Services

                                Process
                                 Business Transformation
                                 Change Management
                                 Business Case
                                 People Case
                                 Programme Management
                                  Office
  Technology                                                      Consulting
   SAP / Oracle / BI                                              Operational excellence
   RFID                                                           E-commerce
   APS                                                            Supply chain
   Business Analysis                                              Management
   Payments                                                       HRM
                                                                   Finance Transformation

                                    Center of Excellence
                                           Aviation



CoE Aviation will mix and enriched Capgemini competences with aviation industry knowledge
                                and tailor it to the customer.


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Agenda



        1       Capgemini

    2       Center of Excellence Aviation

3       Airline Challenges
                                                          Our view
                                                          Ancillary
4       Airport Challenges
                                                          e-Payments
    5       Fundamentals for success                      Distribution
                                                          Green Aviation
                                                          BIM
                                                          Planning


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                                                                          © 2010 Capgemini. All rights reserved   9
Our View on Key Challenges in The Airline Business


 Airlines facing very thin margins – revenue from ticket sales is not
  sufficient to cover the cost

 Technology becoming a stronger component in all processes – the               Ancillary revenue
  position of IT is moving from having a network and databases to a             Distribution – Amadeus
  CSF tool                                                                      Green aviation
 Managing the processes and the customers requires embedding the               BIM
  newest technology – existing systems are limiting the success                 Resource Planning

 The dynamics of the business requires faster and detailed high level
  management information at the same time – a thoroughly developed
  management information for every need in running the airline is
  fundamental for success

 Regulation, social and environmental demands require the airline to
  rethink its responsibility in carbon emission – key question is how to
  combine the business objectives with the social responsibility

 The resources of an airline are costly and efficiency in the use of it
  is the difference between profit and loss – it is about scheduling of
  staff, ground equipment, and fleet efficiently



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                                                                                        © 2010 Capgemini. All rights reserved 10
Airline business and processes simplified in a model;
                        Capgemini services every aspect of the airline business
                            Sales & Distribution                              Network & Schedule
Sales & Distribution                                                                                                            Product /
Yield mngt                                                                                                                        service
                              Yield Management                                     Service




                       Airport in                                                                  Airport out


          Pre-flight                Departure                   Flight                   Arrival                  After flight




                           Passenger & baggage                                           Aircraft turnaround
Process                                                     Flight processes
                                 process                                                     processes



Resources                      Catering & fuel           Fleet & maintenance            Cockpit & cabin crew



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Ancillary Service Offering Overview
Challenges

 Faced with razor-thin margins and a sensitive industry                                                                  Solution Snapshot
   temperament, Airlines need to address the lingering problem of                           ANCILLARY SERVICES THAT CAN BE OFFERED
                                                                                              OVER AND ABOVE THE BASIC AIR THAT CAN BE OFFERED*
                                                                                                           ANCILLARY SERVICES TICKET
   sustainable growth with a permanent long-term solution                                                                                                   Car Hire
                                                                                                                                                            Hotel Bookings
                                                                                                            CROSS-SELLING                                   Catering options

Customer benefits                                                                                                                                           Trip/Travel Insurance
                                                                                                                                                            Advertising and offers in in-flight magazine

                                                                              BASIC AIRLINE TICKET

                                                                                                                                                            Changes in seating, baggage, etc.

 Airlines benefit from Capgemini‟s detailed approach of evaluating                                            UNBUNDLING
                                                                                                                                                            Cabin Upgrades
                                                                                                                                                              Month 1
                                                                                                                                                            Program management
                                                                                                                                                            Baggage
                                                                                                                                                                                                            Month 2                    Month 3                 Month 4            Month 5                     Month 6


                                                                                                                                                                                                                                                                                      Implementation option
                                                                                                                                                            PreferredContinuous Program Management,                             Risk Management and PMO

  and implementing Ancillary Services to augment their revenues                                                                                             Fees
                                                                                                                                                                     Seating
                                                                                                                                                                                            Ancillary




                                                                                                                                       Capgemini Approach
                                                                                                                                                                                              Quick                   Quick Wins (short term)


 Airlines can efficiently implement the entire ancillary offering end-




                                                                                                                                                             Program Integration Workshop
                                                                                                                                                                                              Scan
                                                                                                                                                                                                                             Ancillary strategy report                                Implementation option
                                                                                                                                                            Merchandise & Gift shop
                                                                                                                                                                                            Online sales and distribution
                                                                                                                                                            Lounge Access

  to-end in one go                                                                                               UP-SELLING                                          Quick
                                                                                                                                                            Co-branded cards
                                                                                                                                                                     Scan
                                                                                                                                                                                                                      Quick Wins (short term)

                                                                                                                                                                                                                 Distribution strategy report - Online | GDS                          Implementation option

                                                                                                                                                                                            Website payments and fraud and risk management

Our solutions                                                                                               * Illustrative List only
                                                                                                                                                                                              Quick
                                                                                                                                                                                              Scan
                                                                                                                                                                                                                      Quick Wins (short term)

                                                                                                                                                                                                                           E-Payments strategy report                                 Implementation option


                                                                                                                                                                   Definition                                             Design                                     Implementation                 Running the business


 Evaluation of Ancillary Services and making a choice
 Implementation of Ancillary Services
 Design of Seamless Online Sales & Distribution of Ancillary
  Services
 Design and Implementation of e-Payments for Ancillary Services
Our approach / technology

 Evaluate potential products, implement on the right delivery
  channel and ensure security of transactions for customers
 For each step, use the “Quick Scan – Quick Wins – Report”                  Reference projects (selection)
  approach
                                                                             Reference for payment type roll-outs and operational e-
Target group                                                                  payments issues at a large international carrier
 Airlines faced with stagnant revenue growth and looking to                 Reference of operational excellence in e-business at a
  implement Ancillary Offerings to augment overall revenues                   leading European airline


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e-Payments Service Offering Overview
 Our solution (as part of Ancillary services)

  In order to describe every aspect related to E-Payments within KQ , the E-Payment Strategy Model will
   be used.
  This framework is a standard building block model within Capgemini for assessing the E-Payment
   strategy for online retailers. In effect, it contains the full scope of an end-to-end e-payments strategy.


                           Marketing
                                                                                Business
                              &                                                                                            Add-ons
                                                                         Opportunities / Innovation
                           Exposure




           Accounting                                                                                Security
                         Fraud & Risk         Payment
                &                                               Legislation          Information        &                  Components
                         management           methods
Strategy




           Settlement                                                                               Compliance




                                                                                            Contracting
                 Organisation                         Technology                                                           Foundation
                                                                                              & SLA




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Distribution Service Offering Overview

Challenges
                                                                                                                                                                        Original service chain

 Today‟s emerging eCommerce markets, wireless and mobile                                                          Sales &
                                                                                                                   Marketing
                                                                                                                                       Reservation
                                                                                                                                       agents
                                                                                                                                                        Ticket
                                                                                                                                                        office
                                                                                                                                                                               Check-in            Lounge
                                                                                                                                                                                                   facilities
                                                                                                                                                                                                                 Gate
                                                                                                                                                                                                                 services
                                                                                                                                                                                                                                In-flight
                                                                                                                                                                                                                                services

  technology will influence demand for in-flight connectivity and                                                   Personal          Seat            Ticket                Boarding           Lounge       Boarding      In-flight
                                                                                                                     selling & call     reservation      pick-up                pass                services      pass check     services
  entertainment                                                                                                      centre
                                                                                                                    Media adv.
                                                                                                                                       Confirmation


 Original Service Chain Shifting to The Digital Service
  Chain in The New Era
                                                                                                                                                                           Digital service chain
Customer benefits                                                                                                  Online              Online           Ticket                                     Lounge        Gate           In-flight
                                                                                                                   sales &                                                     Check-in
                                                                                                                                       reservation      office                                     facilities    services       services
                                                                                                                   marketing


 A Richer Customer Experience and Profitability Through Online                                                     eSales
                                                                                                                    eAdvertising
                                                                                                                                       Online
                                                                                                                                        reservation
                                                                                                                                                        eTicket
                                                                                                                                                        eInterline with
                                                                                                                                                                               Internet
                                                                                                                                                                                eCheck-In
                                                                                                                                                                                                   Wireless
                                                                                                                                                                                                    lounge
                                                                                                                                                                                                    services
                                                                                                                                                                                                                 eGate
                                                                                                                                                                                                                 RFID
                                                                                                                                                                                                                                eFlight
                                                                                                                                                                                                                                eMail
                                                                                                                                       Freq.flyer       partner               Mobile                            technology
  Marketing, Sales and Service Optimisation                                                                         Ancillary
                                                                                                                     eSales
                                                                                                                                        loyalty
                                                                                                                                        services        Mobile phone
                                                                                                                                                         or SMS
                                                                                                                                                                                eCheck-In (2D
                                                                                                                                                                                code)
                                                                                                                                                                                                                                Mobile phone
                                                                                                                                                                                                                                 network
                                                                                                                                       Last minute      confirmation


Our solution and approach


                                                    Attract
                                                    visitors    Research,
                                                                browsing
                             Create online
                              awareness
     Online marketing                                    Find             Call to action       Online sales
          (Traffic)                                                        & ordering         (Conversion)
                                          Explore




                           Online
                                                                    Buy




                          profiling                   Customer
   Online strategy                                     centric              Transaction /
                                                                             Conversion
                            Analyse                     Enjoy
                            & adjust
                                                                          Online
                                                                          support
                                        Online
       Measurement                     retention           Growth                            Online service
      (Web analytics)                                                                        (Return visits)




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Green Aviation Service Offering Overview
Challenges

 Faced with regulations as well as social responsibility, airlines
  need to consider a holistic view on environmental challenges
Our approach
                                                                                                                                          Board to decide and to
 To turn the threat into a benefit the airline needs to address the                             Step 1                                   appoint program lead       Step 2
  four challenges and go beyond compliancy only                                                   Developing a Green                                                 Implementation of
                                                                                                   Aviation program                 Approval from Board for           Green Aviation program
 The Green strategy impacts the entire airline from Network and                                                                     the plan                          including compliancy
                                                                                                                                    Alignment of plan with
  Sales to Operations and E&M                                                                                                        Corporate Strategy
                                                                                                                                    Decision on involvement
Our solutions                                                                                              Decide the lead           of external support                       Program lead with ETS
                                                                                                                                                                               team within the airline
                                                                                                      with limited support from                                                  with support from
                                                                                                              Capgemini                                                             Capgemini
 To serve the aviation business in their green challenge
  Capgemini combines:
  •   Aviation industry knowledge: Centre of Excellence for Aviation
  •   Information services & management: Technology services
  •   References in emission management in Energy & Utilities
  •   Innovation consulting concepts: Business transformation
      and change management                                        Capgemini will serve the aviation market towards green
                                                                                                                                             Capgemini’s cooperations offer an one-stop-shopping
                                                                                                                                                  service for the aviation industry for their
  •   Cooperation with others in the industry                        aviation with service offerings for all four challenges                                emission challenges


                                                                                                ETS compliance
                                                                                                                                                                    Carbon
                                                                                                                                                                     trader

                                                                                   Perception
                                                                                  management                       BT & Strategy
                                                                                                                                                Climate                                     Legal
                                                                                                                                                advice                                     advisors

                                                                                                 Carbon strategy

                                                                                                                                                                   Auditor /
                                                                                                  Green rating®                                                     verifier
                                                                                                     model




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BIM Service Offering Overview
                                                                                                                               Financial             Energy,             Consumer                Telco                           Public              Life             Manufacturing
                                                                                                       Industry                                                          Products
Challenges                                                                                             Solutions               Services
                                                                                                                                                    Utilities &
                                                                                                                                                    Chemicals             & Retail
                                                                                                                                                                                                Media &
                                                                                                                                                                                             Entertainment
                                                                                                                                                                                                                                 Sector            Sciences            & Transport



                                                                                                                                   Performance                  Supply             Product                   Customer &               Risk                          Regulatory
                                                                                                                                   Optimisation                 Chain              Insight                    Channel              Management                       Compliance

                                                                                                       Business
 Airlines facing though competition with low margins. Improvement                                     Engagement                                                             Business Performance Management


  of yield and revenue on one hand and cost and performance                                                                                                                            Information Strategy

  improvement on the other hand is the road to success.                                                                       Enterprise Delivery Model (BI Competency Centre and Service Centre)

 The need for the right information at the right level is a critical
  success factor.                                                                                      Technology
                                                                                                       Foundation
                                                                                                                                               BI & Analytics                             Data Warehousing                                 Enterprise Content Management



 The major challenge is to derive the information from the large                                                                                                                        Data Management

  databases

Customer benefits                                                                                                                                 Solution Snapshot
 Intelligent Enterprises are organisations that are able to put
                                                                                                       Four Stage Maturity Model
  exploiting information at the heart of the way they do business as
  part of a continuous process




                                                                                                                                                                                             Optimization
                                                                                                                                                                                                                 Statistical           Yield            Demand                Services
                                                                                                                                                                                                                  Models            Optimization       Forecasting           Optimization




                                                                               Competitive Advantage
Our approach / solution                                                                                                                                                                                                 Market Spend
                                                                                                                                                                                                                        Optimization
                                                                                                                                                                                                                                              Revenue
                                                                                                                                                                                                                                             Optimization
                                                                                                                                                                                                                                                                      Fuel
                                                                                                                                                                                                                                                                  Optimization



 Create an Intelligent Enterprise Roadmap                                                                                                                                Perf ormance Management                                KPI‟s              Dashboards / Score Card

                                                                                                                                                                     Customer                Network &                         Financial            Revenue              Operational
 Execute a value driver analysis at the airline that will identify and                                                                                                  Insight              Planning                          Insight              Insight                  Insight


  prioritise the critical KPIs and drive the information requirements                                                                                                                                                                                 MDM                    Reports

 We will use our Airline industry experience to identify and prioritise                                                                             Customer HUB                       Enterprise Data Warehouse                                  Integration
                                                                                                                                                                                                                                                   Data Quality          Data Marts


  the relevant KPIs at the airline                                                                                                                     Commercial            Operations                     Management           Technical           Finance
                                                                                                                                                                                                                                                                              Special
                                                                                                                                   Ticketing                                                                                                                                  Services

                                                                                                                                     Sales           Flight              Crew         Frequent Flyer                 Agent           E- Commerce           Staf f              Cargo



                                                                                                                           Value extracted from Information




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Planning Service Offering Overview
Challenges
 The resources in the aviation industry represents significant
   amount of the total cost and assets. The industry is a very capital
   intensive and marginal business. Efficient use or utilization of the
   resources are critical for the operational margin of a company.
Customer benefits
 Optimized planning leads to significant savings in Costs which is a
  necessity in a high volatile low margin industry.
 Efficient planning can lead to significant savings, for example:
  • 1% optimization can save 12.000.000 usd in crew
  • 2,5% optimization can save 32.000.000 usd in crew
Our solutions
 Resources are expensive and need to be planned efficiently and
  be utilized efficiently.
                                                                                                                 Solution Snapshot
 Advanced planning is a powerful tool for this business
                                                                                                   Fleet              Crew            Gates            Check-in      Ground staff
Our approach / technology
 In a highly volatile and low margin industry as aviation it is more       Long term
                                                                            (6 – 12 months)
                                                                                              Fleet planning
                                                                                              (Aircraft type)
                                                                                                                   Manpower
                                                                                                                   planning
                                                                                                                                                                      Manpower
                                                                                                                                                                      planning

  than about just planning the resources. It is about the optimal
  utilization of scarce and high capital intensive resources through        Mid term
                                                                            (2 – 6 months)
                                                                                              Aircraft routing
                                                                                                                 Crew pairing
                                                                                                                 and assignment
                                                                                                                                   Gate planning
                                                                                                                                                       Check-in
                                                                                                                                                       planning
                                                                                                                                                                      Rostering

  Advanced Planning & Scheduling (APS) to have an efficient
  operation with lowest unit cost.                                          Short term
                                                                            (2months           Fleet control
                                                                                                                  Crew control /
                                                                                                                                   Gate control
                                                                                                                                                       Check-in
                                                                                                                                                                     Detailed
                                                                                                                                                                     ground staff
                                                                                                                  tracking                             control
                                                                             – 1 day)                                                                                planning
Target group
                                                                            Day of             Revision           Revision         Revision          Revision        Revision
• The resources in the aviation industry that are all eligible for          operations         management         management       management        management      management


  advanced planning are: fleet, crew, ATC staff, ground equipment,
  catering, ground staff                                                       Each module can be implemented separately or combined to form an integrated solution.

• For airports, airlines, ATC‟s, caterers, ground handlers

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                                                                                                                                              © 2010 Capgemini. All rights reserved 17
Agenda



        1       Capgemini

    2       Center of Excellence Aviation

3       Airline Challenges

                                                          Our view
4       Airport Challenges
                                                          CDM
    5       Fundamentals for success                      Sustainable Airport
                                                          Business Innovation
                                                          BIM
                                                          Technovision


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                                                                       © 2010 Capgemini. All rights reserved 18
Our View on Key Challenges in The Airport Business


 Airport facing challenges strong coordination between various                 CDM
  parties – operational efficiency can be improved with a triangle
  coordination airport – ATM - airlines                                         Sustainable airport
                                                                                Business Innovation
 The environmental pressure on airport is increasing. Sustainable
                                                                                BIM
  operation and growth is at stake – rethinking of pairing social
  responsibility and business objectives is the challenge                       Technovision
                                                                                SAP
 Airport facing very thin margins – revenue from airline is not
                                                                                Resource Planning
  sufficient to cover the cost. How to generate revenue from the
  millions passengers passing through the premises is key to success

 The various systems and technology at an airport are mostly
  evolved over the time. Rethinking and setting the future state in a
  coordinate way is where Technovision will help them

 To manage the airport processes SAP has the appropriate modules
  to be integrated and imbedded in the systems

 The resources of an airport are costly and efficiency in the use of it
  is the difference between profit and loss – it is about scheduling of
  staff, ground equipment, and fleet efficiently



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Airport Business and Process Simplified in a Model



Airline

ATC


                      Ground Handling
 Airport operations




                      Airport




                                                Sources: Distribution Lab Analysis.

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                                                                                      © 2010 Capgemini. All rights reserved 20
CDM Service Offering Overview
          Challenges

             As Air Traffic Continues To Grow and Capacity is Stretched To The Limit,
            The Need for A Collaborative Decision Making Is at An All-Time High
           Aviation Industry Challenges Pose Bottlenecks Across The Board for
            Airports in Reaching Their Key Business Objectives
          Customer benefits
             CDM enables partners to share information and work together more
                       efficiently and transparently with the common goal of improved overall
                       performance

                                                    Airport                                             Optimize the use of airport infrastructure
                               CDM Triad           Operations        Airport Operations                Reduce congestion
Partners involved in cdm




                                                                     Ground Handling                   Reduce ground movement cost
                                                                                                        Optimize the use of ground handling resources
   & their objectives




                                                           COLLABORATIVE
                                                              DECISION
                                                               MAKING

                                                                                                Air Traffic Control
                                                                                                                           Flexible pre-departure planning and
                                                                                                 ATC                       reduction in slot wastage
                                                                                                                           Reduce Apron and taxiway congestion
                                 AIRLINES
                                                                                                 CFMU                     Improve Predictability
                                  Improve On-time performance                                                             Real time updates to network
                                  Higher turn-round


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                                                                                                                                           © 2010 Capgemini. All rights reserved 21
CDM Service Offering Overview, continued...
                                   Our approach / technology

                                    The Following Transformation Map Depicts The Key Tasks / Activities for Achieving The Roadmap to CDM
                                       Implementation
                                                                                                                                                                                     Establish Disaster recovery and
                                                                                                                                      Deploy software solution for
                                                                                                                                       capturing data points from
                                                                                                                                                                                   Business Contingency plans for all IT                  Full CDM
                                                                                                                                                                                   and information sharing platforms in
                                                                                                                                                                                                                                         Compliance
  Technical l/ Architecture Link




                                     AS-IS analysis of                                                                               functions as well as airlines to
                                    existing IT systems                                                                                                                                    case of emergencies
                                                                                                                                     determine and display accurate
                                                                                                   Evaluate the need for a                   take-off times
                                                                                                  software solution that can
                                                                                                    analyze all influencing
                                   Build TO-BE based                                              factors to calculate more                                                                      Document each process in
                                     on master data                                                                                           Share take-off time with                           detail, identifying process
                                                                                                      accurate taxi-time                              CFMU
                                    management and         Enable Automation of Flight                                                                                                               owners and KPIs                                              V. Business
                                   real-time updates            Progress Update                                                                                                                                                             Create contingency
                                                                                                                                                                                                           Map information flows and             plans for         Continuity Planning
                                                                                                                                                                                                            priorities and document            emergencies
                                                                                                                                                            Establish process for utilization of
                                        Build Data                  Build adequate display                                                                   output from previous phases for
                                     Integration Plan                                                                                                             take-off predictability                                             Train key personnel on
                                                                   points for exhibiting flight
                                                                                                                                                                                                                                     emergency scenarios and
                                                                   status updates along the
                                                                                                                                                                                                                                   respective contingency plans
                                                                      Turn-round process                                        Map AS-IS taxi-time
                                           Execution and
                                                Post                                                                              calculation and                                                 Build data flows from
                                            Integration                                                                         sequencing process                                                   turn-round and
                                              Support                                                                                                                                            sequencing process to                                            Iv. Dynamic Take-off
                                                                                                                                                                                                   calculate take-off           Generate stakeholder buy-in
                                                                                                                                             Identify various                                                                  on the cost and environmental        Predictability
                                    Plan & implement                                        Map AS-IS Turn-round                           parties and factors                                                                       benefits of take-off
                                    data linkage with                                      process and identify key                        that influence taxi-                                                                        predictability
                                          CFMU                                                   milestones                                time & Sequencing
                                                                                                                                                                    Build algorithm for variably calculating
                                                                                   Define each milestone in                                                         taxi-time based on air traffic, status of
                                                                                    detail & identify alert                                                             functions, weather conditions,                Conduct interviews with functional
                                                                                            points                                                                            historical data, etc,                   experts across ground functions to
                                                                                                                                                                                                                    identify high impact areas for taxi-time      Iii. Transparency in
                                          Process mapping of                                                                                                                                                                       and delays
                                      established procedures for                                     For each milestone, define
                                     information sharing between                                     performance benchmarks,                                                                                                                                         Sequencing
                                           various functions                                           ownership & decision-                                                                                                Engage key functions impacting
                                                                                                              makers                         Ensure consistent data                                                        taxi-time to collaboratively devise
  Business Process




                                                                                                                                           quality along the Turn-round                                                     strategies for reducing taxi-time
                                                                                                                                                      Process
                                                Impact Analysis of gaps and
                                                   delays for identifying
                                                       priority areas                                                                               Assign timing & priority of                      Identify and assign responsibilities for
                                                                                                                                                  updates along key milestones in                    updating flight status information along                     Ii. Turnaround
                                                                                                                                                     the Turn-round Process                                        the process
                                                                                                                                                                                                                                                                     Performance
                                                                                                                                                                                                             Gather stakeholder consensus on what                    Improvement
                                                                                                             Define Data                                                                                    processes need to be improved for Turn-
                                           Establish information                                             Integration
                                          sharing protocol with the                                                                                                                                               round Process Improvement
                                                                                                               Strategy
                                                   CFMU*
                                                                                                                               Identify Scope of data integration
                                                                                                                                   and responsibilities for all                                                                                                   I. Streamlining
                                                                                                                                        involved parties                              Focus group workshops for leadership and stakeholders for agreement
                                                                                                                                                                                                     on standards for message exchange                               Information Sources

                                                                                                           Information                                                                                Change Management
Sources: Distribution Lab Analysis.


                                                                                                                                   Together. Free your energies
                                                                                                                                                                                                                                                        © 2010 Capgemini. All rights reserved 22
Sustainable Airport Service Offering Overview
Challenges
                                                                              Create a positive image              Efficiency of airport operations
 Airports face an image-problem in the community concerning their
                                                                              Stakeholder support                  Better customer service
  environmental impact                                                        Corporate responsibility             Reducing costs
 Airports need a license to operate and grow                                 Legislation                          Increasing competitiveness
 Just like every other company, airports need to minimise their              A step towards Airport Carbon
                                                                               Accreditation
  contribution to
  CO2 emission and climate change
Customer benefits
 Strategic and financial benefits:                                             License to operate and grow                   Financial benefits
  • License to operate and grow
  • Financial benefits
 Airports can use sustainability as a marketing instrument
                                                                                                             6
Our solutions                                                                                                                1
                                                                                                     Monitor &
 Airport should                                                                                     Reporting               Vision on
  • Demonstrate their commitment to society                                                                                sustainability
  • Contribute to a sustainable society within the boundaries of their
     own control                                                                             5
Our approach / technology                                                                                  The road to
                                                                                       Implemen-             Airport                    2
 Act pro-actively                                                                       tation           Sustainability
                                                                                                                                  KPIs and
  • Determine sustainability-footprint                                                                                           boundaries
  • Determine possible sources of emission reduction
  • Control the implementation of the solutions                                                       4
                                                                                                                       3
  • Monitor and report emissions                                                                  Strategy       Sustainability
                                                                                                                  footprints
 The sustainability circle addresses the challenges faced by the
  airport from creating a vision to monitoring and reporting results

                                                     Together. Free your energies
                                                                                                                           © 2010 Capgemini. All rights reserved 23
Business Innovation Service Offering Overview
Challenges
                                                                                                 Barriers:                                                       Modular Approach of Co-creation

 Airports are becoming less differentiated, to beat the competitors                                                                       Jointly with your customers, create new value propositions for
                                                                                       Barrier                                              different elements/modules of the airport:
  unique value has to be delivered to the customer                                        A




 The client asks for a personalized experience that is adapted to
                                                                              Co-creatie: klanten &                                                                             Fixed Assets
                                                                              faciliteiten voor co-
                                                                                                                                                                           (hardware & buildings)
                                                                                                                                                                                                                 Luggage
                                                                              creatie           Barrier
                                                                                                          B                                      Entrances
                                                                                                                                                                                                                 handling
                                                                                                                                                  & Exits
  his specific context in time.                                               Technologie : Business
                                                                              Intelligence
                                                                                                                                                                       Difficult & expensive to change           hardware

 In the new economy old innovation and marketing approaches do            fixed assets                                                                                Shops               Gates &
                                                                           fixed procedures
                                                                                                                                                  Parking                                                      Waiting room
                                                                                                                                                                      & Catering            Hallways
  not work anymore                                                         Airport is not the obvious co-creation partner
                                                                           lack of tools/knowledge and right culture

Customer benefits
                                                                         Develop value propositions that are flexible and adaptive to the changing needs of your customers, by using IT systems

 With Co-creation you involve your customers and partners in your          Use flexible components like software and processes to reach a dynamic value
  innovation and marketing initiatives, enabling you to create added         proposition
                                                                            Capgemini‟s Technovision can help to map the business drivers of Copenhagen
  value for the individual need of the customer                              Airport to the technology solutions


Our solutions
 Although the benefits of co-creation are clear, currently some                                                                Client Centric Innovation ‘3 steps approach’
                                                                              Step 1
  factors hinder the progress implementing it at airports                                                                               Capgemini


 These barriers can be overcome by the dynamic value proposition                                                                     Further (trend)
                                                                                                                                        research


                                                                                        CXX                      Capgemini           Workshop – part I       Workshop – part II          Capgemini                CXX & Cap
Our approach / technology                                                                                                           • Verify as-is and       • Determination
                                                                                                                                                                                      Business case for
                                                                                                              Analysis of results     to-be position for       Co-creation                                     Implementation of
                                                                                  Client Centric                                                                                       chosen scenario
                                                                                                                & workshop            (all) brands             forms                                              co-creation
 Modular approach of Co-creation                                               Innovation Survey
                                                                                                                 preparation        • Verify preferred
                                                                                                                                      routes
                                                                                                                                                             • Exercise: „benefit
                                                                                                                                                               tree‟
                                                                                                                                                                                       and co-creation
                                                                                                                                                                                            forms
                                                                                                                                                                                                                   initiatives


 Develop Value Propositions that are flexibel and adaptive to the                                                                     Future CXX
  changing needs                                                                                                                        Concept                                                     Business decision
                                                                                                                                                                                                       Go / No Go
                                                                                                                                         Storyline
 Use the client centric centric Innovation „3 step approach‟                                                                           „CXX 2020‟
                                                                                                                                                                           Step 2                                       Step 3

                                                                                                                                       Stakeholders


                                                                                                                                     Communications




                                                    Together. Free your energies
                                                                                                                                                                       © 2010 Capgemini. All rights reserved 24
Technovision Service Offering Overview
 Seven Technology Clusters as defined in the “TechnoVision”:

                                       A new generation of user interface technologies and Internet-based collaboration platforms makes for a compelling,
                                       highly individualized experience. Through it, users connect freely to the outside world to act, interact, collaborate, co-
                                                                               create, learn and share knowledge.


                                      To grow and innovate, organizations must be able to freely connect to the outside world. This is not only to transact in
                                         more or less predefined and predictable ways, but more and more also to interact: finding unique, new ways of
                                       collaboration and co-creation, using technology to align and combine capabilities, exploring new sales and delivery
                                                                   channels and unleashing the potential of collective wisdom.

                                        Organizations will be able to change their processes on-the-fly to reflect and accommodate changes in the volatile,
                                       interacting business ecosystem. The underlying information systems that support and enable these processes must
                                     consist of fine-grained, configurable services that can freely be composed and orchestrated into new solutions. The new
                                     generation of tools for process modeling and monitoring provides the means to tune processes at the very moment they
                                      are being executed, and through „composite applications‟, the supporting systems can quickly and easily be configured
                                                                                            and adjusted.
                                     Detailed insight into crucial data and events is a necessity for organizations that want to navigate a constantly changing,
                                        information-rich environment and requires a solid grip on the governance of data. Through the emergence of open
                                      standards and Service-Oriented Architecture, structured and unstructured data can now be extracted from many more
                                                        sources, often in real time and increasingly from outside the organizational perimeter.

                                      Core, commoditized business solutions will be increasingly delivered as little-customised, standard software, supplied
                                       through Software-as-a-Service. More and more market (sector) specific core services will be delivered through this
                                       mechanism, freeing organizations from having to spend the bulk of their time, budget and resources on building and
                                      maintaining commodity systems. Eventually, many of these „Sector Services‟ will be completely executed by external
                                                                                           providers.

                                     Infrastructure evolves into a utility-style info structure, supplying all the infrastructural services that an organization needs
                                       to run its business on, including application, information, exchange and collaboration services and – sooner or later –
                                                                                     core commodity business services.


                                          LiberArchitecture describes the elements of an architectural approach to take full advantage of the emerging
                                     technologies in the other clusters. It do not only pertain to horizontal, infrastructural standards, but also address vertical
                                                      market- and industry-specific requirements for information exchange and collaboration.



                                                      Together. Free your energies
                                                                                                                                       © 2010 Capgemini. All rights reserved 25
Technovision Service Offering Overview, continued...
 Airports can improve their future-readiness by connecting the TechnoVision
    with their Business Drivers to generate an IT Transformation map

                               Translation to actionable client business                              Connect influence of technology evolution to
       1                                          drivers
                                                                                            2
                                                                                                                  client business drivers
                               Based on Airport industry generic drivers,                              Co-relate Business Drivers with the
                                outline the drivers specific to the Client                                   TechnoVision clusters
                                                        CLIENT SPECIFIC                               CLIENT SPECIFIC
  AIRPORTS BUSINESS




                                                       BUSINESS DRIVERS                              BUSINESS DRIVERS

                                                           Reduction in
       DRIVERS




                                                                                                        Reduction in
                                                        Passenger Check-In                           Passenger Check-In
                                                           time by 20%                                  time by 20%

                                                          Improve capacity                             Improve capacity
                                                        utilization by 15% by                        utilization by 15% by
                                                                  2012                                        2012

                                         Creation of the agora                                                     Generation of roadmap
       3                                                                                     4
                               Identify and prioritize the most Critical                                 Create an Transformation Roadmap for IT,
                           technologies in driving the company business                                 based on the identified priorities in the Agora
                                                                                                                 90 Days   2009   2010




               AGORA

                             Reduction in
       business drivers
        Client specific




                          Passenger Check-In
                             time by 20%

                            Improve capacity
                          utilization by 15% by
                                    2012



                                                                      Together. Free your energies
                                                                                                                                         © 2010 Capgemini. All rights reserved 26
Agenda



        1       Capgemini

    2       Center of Excellence Aviation

3       Airline Challenges

4       Airport Challenges


    5       Fundamentals for success                      Business Case
                                                          Program Management
                                                          Change Management




                          Together. Free your energies
                                                                      © 2010 Capgemini. All rights reserved 27
CoE Aviation Believes In “Setting and Getting
             The Basics Right Is Fundamental for Success”

                                  Business case
                                   Business targets are clear
                                    and measurable
                                   Business benefits tracked
                                   Focus on results



   Program Management Office                                        Change management
    Organised PM staff                                              Foundations are ready
    Smooth PM processes                                             Anticipated changes
    Visibility on progress                                          Strict procedure to manage
                                                                      change




CoE Aviation will mix and enrich the Capgemini competencies with aviation industry knowledge
                    and tailor them to fit the requirements of the customer.


                                     Together. Free your energies
                                                                                    © 2010 Capgemini. All rights reserved 28
Business Case Leads The Required Change in The
            Company. Why Should it be Done? What Is It Actually?

Why a Business Case?

                    To make sure and demonstrate that the company will create value by investing in a proposed solution
                    To financially justify an investment for a proposed solution
                    To help company to take decisions in a professional way
                    To prevent the company from investing in solutions that do not create value
                    To compare various solution alternatives
                    To have a clear understanding of the benefits and costs
                    To be able to assess the risks
                    To have an approach and metrics for measuring the success of the proposed initiatives, during the implementation phase and
                     thereafter



    What is a Business Case?

                  A Business Case is a financial justification for a proposed investment (in our case:
                   a programme)
                  A positive business case shows that the return (the benefits) exceeds the investment (the expenses)
                  The Business Case
                   • Should prevent investing in something with a bad return
                   • Should not prevent an investment that has a good return
                  A Business Case can be used to compare different investment alternatives




                                                  Together. Free your energies
                                                                                                                         © 2010 Capgemini. All rights reserved 29
Program Management Office Provides A Structured
                         Way to Coordinate Complex Projects
        Integrated Planning and Support                The Program Management Office (PMO) is the                     Business Change Management
 Establish project approval guidelines                cornerstone of Capgemini approach to Project           Coordinates the impact of organisational change
                                                       Management. The PMO provides the necessary
 Consolidate project plans into a program master                                                             Defines level of consistency in human resources
                                                       project management and support functions to
  plan                                                                                                         plans
                                                       enable project teams to perform effectively and
 Identify interdependencies                                                                                   • Roles and responsibilities definition
                                                       efficiently. The PMO facilitates performance of
 Elevate scope / design conflicts                     all the critical functions                              • Job and skill requirements definition
 Coordinate resolution of conflicts through project                                                           • Career planning
  management                                                                                                   • Performance measurement
                                                                                                               • Hiring / severance planning

   Performance Measurement and Reporting                             Financial Management                               Program Communications
 Establish guidelines for reporting project            Develop a process for project budget approval        Identify program stake-holders
  progress against milestones, schedules, and           Develop the project business case requirements       Develop and execute communication strategy for
  budgets                                               Develop guidelines for reporting financial status     program stakeholders
 Summarise status for executive management              of initiatives, including budget variances           Review communications with affected initiatives
 Coordinate management of significant issues
 Establish guidelines for benefit tracking and
  report progress against plans


            Risk/Quality Management                                 Resource Management                                      Results Tracking
 Establish customer-oriented, quantifiable quality     Assist in the reporting of resource requirements     Establish quantifiable goals and measures
  measures                                               • Time-phased by skill type                          Establish procedures to report and monitor
 Establish procedures to report and monitor             • Project and permanent resources                     measures
  measures                                              Assist in the allocation of constrained              Track cumulative results against plan
 Establish program / project risk reporting            Resources to initiatives with greatest need
  guidelines
 Ensure development of mitigation strategies by
  project management teams



                                                                Together. Free your energies
                                                                                                                                   © 2010 Capgemini. All rights reserved 30
Our Approach Is About Leading Individuals Through
                                            Change to Create Commitment and Deliver Benefits
                                                                                                                    Commitment                        100%
  Degree of support for the change


                                                                                                                                         “We like to do
                                                                                                                                          it this way”


                                                                                                               Involvement
                                                                                                                                “Let‟s test it.
                                                                                                                                  Let‟s do it”

                                                                                                   Engagement
                                                                                                                     “This looks OK”

                                                                          Understanding
                                                                                                   “I see the implication for me / us”
                                     Contact         Awareness
                                                                         “I know what it is”                                       Benefits
                                      “I‟m being told about something”
 0%                                                                                                                                                Time


Taking people with us and changing behaviours in order to bring about successful change.



                                                                            Together. Free your energies
                                                                                                                                     © 2010 Capgemini. All rights reserved 31
How to Ensure Business Objectives Are Met? How to
Ensure Good Quality? How to Finish The Project in Time?


                                    Your needs drive our tailored service offering

                                    We can assist you in multiple ways

                                       “Help me do it” – Consulting & Technology
                                        services

                                       “Do it for me” – Consulting, Technology &
                                        Outsourcing services

                                    We, Capgemini Aviation consultants would be
                                     glad to help you with this important
                                     cornerstone project




              How can we help you?


                Together. Free your energies
                                                                  © 2010 Capgemini. All rights reserved 32
Contact Details




              Hikmat Mahawat Khan MSc MBA
                      Principal Consultant
                  Center of Excellence Aviation




                  Capgemini Nederland B.V.
             Papendorpseweg 100 – P.O. Box 2575
              3500 GN Utrecht – The Netherlands
                     Tel. + 31 30 689 0000
                     Mob. +31 6 15030946
             hikmat.mahawatkhan@capgemini.com
                     www.capgemini.com




                  Together. Free your energies
                                                  © 2010 Capgemini. All rights reserved 33

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Capgemini your global aviation partner CoE Aviation

  • 1. Together. Free your energies Capgemini – Your Global Aviation Partner Center of Excellence Aviation Hikmat Mahawat Khan
  • 2. Agenda 1 Capgemini 2 Center of Excellence Aviation 3 Airline Challenges 4 Airport Challenges 5 Fundamentals for success Together. Free your energies © 2010 Capgemini. All rights reserved 2
  • 3. Capgemini is a global leader in consulting, technology, outsourcing, and local professional services Consulting services  Strategy and business transformation  Technology transformation  Functional expertise • Customer relationship management • Finance & employee transformation • Supply chain management • Marketing & Sales  We offer integrated services across four Technology services  Application development & integration  Open Source professional disciplines of  IT transformation: Strategy & Architecture expertise. These services  Package implementation range from strategy  Business intelligence  Portals development to IT  Infrastructure & Security  Radio frequency identification systems maintenance  Mobile technology  By combining their skills, the Group‟s four main Outsourcing services professional disciplines  Business process outsourcing offer Capgemini‟s clients  Application management integrated transformation  Infrastructure management services  Transformational outsourcing  The Group also combines its areas of expertise to offer specific solutions Educational services / across sectors University  Capabilities management  Standard / customised training  Assessments Together. Free your energies © 2010 Capgemini. All rights reserved 3
  • 4. Capgemini Group is One of the World’s Largest Management and IT Consulting Firms Revenue 2009: €8,371 million “Cap Gemini S.A.” is a member of the CAC40, listed in Paris ISIN code: FR0000125338 Operating margin: €595 million Operating profit: €333 million Note: Our brand name is “Capgemini” but the name of our share on Profit for the period: €178 million the stock exchange is Net cash: €1,269 million “Cap Gemini S.A.” 2009 Global 2009 Business Mix 2009 Industry Mix Resource Distribution Consulting Energy, Utilities North Manufacturing, Rest of Europe, Local Professional Services & Chemicals Asia & Latam America Services Retail, Distribution 6.7% &Transportation 13.0% 16.9% 27.5% Financial 16.5% Services UK & 40.0% Ireland 36.4% 6.9% 28.1% Other France Technology 8.0% Outsourcing Services Public Sector Telecom, Media Services Benelux & Entertainment Together. Free your energies
  • 5. A Strong Presence… Group Workforce: 90,516 in More Than 30 Countries Working offshore: 28,004 Russia Canada All over Europe United States People’s Republic of China North America: Morocco Hong Kong Mexico 7,950 India Guatemala Singapore Recent acquisition of CPM Braxis UK & Ireland: Nordic Countries: 5,500 Brazil 7,844 3,681 France: Central Europe: Chile 19,771 7,724 Australia Latin America: 1,661 Argentina Iberia: Benelux: India: 4,943 11,163 22,178 Morocco: Italy: Asia Pacific: 261 1,510 1,830 Group Headquarters: Paris, France as of December 31, 2009 Together. Free your energies © 2010 Capgemini. All rights reserved 5
  • 6. Agenda 1 Capgemini 2 Center of Excellence Aviation 3 Airline Challenges 4 Airport Challenges 5 Fundamentals for success Together. Free your energies © 2010 Capgemini. All rights reserved 6
  • 7. Capgemini Offers A Range of Competencies for Managing The Challenges of The Aviation Clients.... A Snapshot  CDM  Resource planning (crew, capacity etc)  Resource planning  Amadeus GDS  Airport capacity planning  Material management  Asset management • Stock improvement  Green Aviation  E-commerce, e-distribution, e- • Initial provisioning CAA/ATM payment and ancillary • Purchasing  Operational excellence Airlines, Air Freight,  Planning Alliances  Maintenance planning and inventory  Subcontracting control MRO- 3rd Party  Planning tools for crew, fleet,  Maintenance (line & base) Maintenance  Training centres operations  Airline business and operation process design Engine & Airports Equipment Freight & Air Manufacturers  Sustainable airport Logistics  Inventory optimisation  RFID pax and cargo  Collaborative Decision Making (CDM)  Production planning optimisation  BPO manuals maintenance  Technovision  Business Information Management  Resource planning; stand and gate planning  Security and border control  Supply chain optimisation  Planning & simulation  Airport management and development  Reference models  RFID cargo Together. Free your energies © 2010 Capgemini. All rights reserved 7
  • 8. The CoE Aviation Plays A Vital Role in Servicing The Industry in Generic Consulting and Technology Services Process  Business Transformation  Change Management  Business Case  People Case  Programme Management Office Technology Consulting  SAP / Oracle / BI  Operational excellence  RFID  E-commerce  APS  Supply chain  Business Analysis  Management  Payments  HRM  Finance Transformation Center of Excellence Aviation CoE Aviation will mix and enriched Capgemini competences with aviation industry knowledge and tailor it to the customer. Together. Free your energies © 2010 Capgemini. All rights reserved 8
  • 9. Agenda 1 Capgemini 2 Center of Excellence Aviation 3 Airline Challenges  Our view  Ancillary 4 Airport Challenges  e-Payments 5 Fundamentals for success  Distribution  Green Aviation  BIM  Planning Together. Free your energies © 2010 Capgemini. All rights reserved 9
  • 10. Our View on Key Challenges in The Airline Business  Airlines facing very thin margins – revenue from ticket sales is not sufficient to cover the cost  Technology becoming a stronger component in all processes – the  Ancillary revenue position of IT is moving from having a network and databases to a  Distribution – Amadeus CSF tool  Green aviation  Managing the processes and the customers requires embedding the  BIM newest technology – existing systems are limiting the success  Resource Planning  The dynamics of the business requires faster and detailed high level management information at the same time – a thoroughly developed management information for every need in running the airline is fundamental for success  Regulation, social and environmental demands require the airline to rethink its responsibility in carbon emission – key question is how to combine the business objectives with the social responsibility  The resources of an airline are costly and efficiency in the use of it is the difference between profit and loss – it is about scheduling of staff, ground equipment, and fleet efficiently Together. Free your energies © 2010 Capgemini. All rights reserved 10
  • 11. Airline business and processes simplified in a model; Capgemini services every aspect of the airline business Sales & Distribution Network & Schedule Sales & Distribution Product / Yield mngt service Yield Management Service Airport in Airport out Pre-flight Departure Flight Arrival After flight Passenger & baggage Aircraft turnaround Process Flight processes process processes Resources Catering & fuel Fleet & maintenance Cockpit & cabin crew Together. Free your energies © 2010 Capgemini. All rights reserved 11
  • 12. Ancillary Service Offering Overview Challenges  Faced with razor-thin margins and a sensitive industry Solution Snapshot temperament, Airlines need to address the lingering problem of ANCILLARY SERVICES THAT CAN BE OFFERED OVER AND ABOVE THE BASIC AIR THAT CAN BE OFFERED* ANCILLARY SERVICES TICKET sustainable growth with a permanent long-term solution Car Hire Hotel Bookings CROSS-SELLING Catering options Customer benefits Trip/Travel Insurance Advertising and offers in in-flight magazine BASIC AIRLINE TICKET Changes in seating, baggage, etc.  Airlines benefit from Capgemini‟s detailed approach of evaluating UNBUNDLING Cabin Upgrades Month 1 Program management Baggage Month 2 Month 3 Month 4 Month 5 Month 6 Implementation option PreferredContinuous Program Management, Risk Management and PMO and implementing Ancillary Services to augment their revenues Fees Seating Ancillary Capgemini Approach Quick Quick Wins (short term)  Airlines can efficiently implement the entire ancillary offering end- Program Integration Workshop Scan Ancillary strategy report Implementation option Merchandise & Gift shop Online sales and distribution Lounge Access to-end in one go UP-SELLING Quick Co-branded cards Scan Quick Wins (short term) Distribution strategy report - Online | GDS Implementation option Website payments and fraud and risk management Our solutions * Illustrative List only Quick Scan Quick Wins (short term) E-Payments strategy report Implementation option Definition Design Implementation Running the business  Evaluation of Ancillary Services and making a choice  Implementation of Ancillary Services  Design of Seamless Online Sales & Distribution of Ancillary Services  Design and Implementation of e-Payments for Ancillary Services Our approach / technology  Evaluate potential products, implement on the right delivery channel and ensure security of transactions for customers  For each step, use the “Quick Scan – Quick Wins – Report” Reference projects (selection) approach  Reference for payment type roll-outs and operational e- Target group payments issues at a large international carrier  Airlines faced with stagnant revenue growth and looking to  Reference of operational excellence in e-business at a implement Ancillary Offerings to augment overall revenues leading European airline Together. Free your energies © 2010 Capgemini. All rights reserved 12
  • 13. e-Payments Service Offering Overview Our solution (as part of Ancillary services)  In order to describe every aspect related to E-Payments within KQ , the E-Payment Strategy Model will be used.  This framework is a standard building block model within Capgemini for assessing the E-Payment strategy for online retailers. In effect, it contains the full scope of an end-to-end e-payments strategy. Marketing Business & Add-ons Opportunities / Innovation Exposure Accounting Security Fraud & Risk Payment & Legislation Information & Components management methods Strategy Settlement Compliance Contracting Organisation Technology Foundation & SLA Together. Free your energies © 2010 Capgemini. All rights reserved 13
  • 14. Distribution Service Offering Overview Challenges Original service chain  Today‟s emerging eCommerce markets, wireless and mobile Sales & Marketing Reservation agents Ticket office Check-in Lounge facilities Gate services In-flight services technology will influence demand for in-flight connectivity and  Personal  Seat  Ticket  Boarding  Lounge  Boarding  In-flight selling & call reservation pick-up pass services pass check services entertainment centre  Media adv.  Confirmation  Original Service Chain Shifting to The Digital Service Chain in The New Era Digital service chain Customer benefits Online Online Ticket Lounge Gate In-flight sales & Check-in reservation office facilities services services marketing  A Richer Customer Experience and Profitability Through Online  eSales  eAdvertising  Online reservation  eTicket  eInterline with  Internet eCheck-In  Wireless lounge services  eGate  RFID  eFlight  eMail  Freq.flyer partner  Mobile technology Marketing, Sales and Service Optimisation  Ancillary eSales loyalty services  Mobile phone or SMS eCheck-In (2D code)  Mobile phone network  Last minute confirmation Our solution and approach Attract visitors Research, browsing Create online awareness Online marketing Find Call to action Online sales (Traffic) & ordering (Conversion) Explore Online Buy profiling Customer Online strategy centric Transaction / Conversion Analyse Enjoy & adjust Online support Online Measurement retention Growth Online service (Web analytics) (Return visits) Together. Free your energies © 2009 Capgemini. All rights reserved 14
  • 15. Green Aviation Service Offering Overview Challenges  Faced with regulations as well as social responsibility, airlines need to consider a holistic view on environmental challenges Our approach Board to decide and to  To turn the threat into a benefit the airline needs to address the Step 1 appoint program lead Step 2 four challenges and go beyond compliancy only  Developing a Green  Implementation of Aviation program  Approval from Board for Green Aviation program  The Green strategy impacts the entire airline from Network and the plan including compliancy  Alignment of plan with Sales to Operations and E&M Corporate Strategy  Decision on involvement Our solutions Decide the lead of external support Program lead with ETS team within the airline with limited support from with support from Capgemini Capgemini  To serve the aviation business in their green challenge Capgemini combines: • Aviation industry knowledge: Centre of Excellence for Aviation • Information services & management: Technology services • References in emission management in Energy & Utilities • Innovation consulting concepts: Business transformation and change management Capgemini will serve the aviation market towards green Capgemini’s cooperations offer an one-stop-shopping service for the aviation industry for their • Cooperation with others in the industry aviation with service offerings for all four challenges emission challenges ETS compliance Carbon trader Perception management BT & Strategy Climate Legal advice advisors Carbon strategy Auditor / Green rating® verifier model Together. Free your energies © 2010 Capgemini. All rights reserved 15
  • 16. BIM Service Offering Overview Financial Energy, Consumer Telco Public Life Manufacturing Industry Products Challenges Solutions Services Utilities & Chemicals & Retail Media & Entertainment Sector Sciences & Transport Performance Supply Product Customer & Risk Regulatory Optimisation Chain Insight Channel Management Compliance Business  Airlines facing though competition with low margins. Improvement Engagement Business Performance Management of yield and revenue on one hand and cost and performance Information Strategy improvement on the other hand is the road to success. Enterprise Delivery Model (BI Competency Centre and Service Centre)  The need for the right information at the right level is a critical success factor. Technology Foundation BI & Analytics Data Warehousing Enterprise Content Management  The major challenge is to derive the information from the large Data Management databases Customer benefits Solution Snapshot  Intelligent Enterprises are organisations that are able to put Four Stage Maturity Model exploiting information at the heart of the way they do business as part of a continuous process Optimization Statistical Yield Demand Services Models Optimization Forecasting Optimization Competitive Advantage Our approach / solution Market Spend Optimization Revenue Optimization Fuel Optimization  Create an Intelligent Enterprise Roadmap Perf ormance Management KPI‟s Dashboards / Score Card Customer Network & Financial Revenue Operational  Execute a value driver analysis at the airline that will identify and Insight Planning Insight Insight Insight prioritise the critical KPIs and drive the information requirements MDM Reports  We will use our Airline industry experience to identify and prioritise Customer HUB Enterprise Data Warehouse Integration Data Quality Data Marts the relevant KPIs at the airline Commercial Operations Management Technical Finance Special Ticketing Services Sales Flight Crew Frequent Flyer Agent E- Commerce Staf f Cargo Value extracted from Information Together. Free your energies © 2010 Capgemini. All rights reserved 16
  • 17. Planning Service Offering Overview Challenges  The resources in the aviation industry represents significant amount of the total cost and assets. The industry is a very capital intensive and marginal business. Efficient use or utilization of the resources are critical for the operational margin of a company. Customer benefits  Optimized planning leads to significant savings in Costs which is a necessity in a high volatile low margin industry.  Efficient planning can lead to significant savings, for example: • 1% optimization can save 12.000.000 usd in crew • 2,5% optimization can save 32.000.000 usd in crew Our solutions  Resources are expensive and need to be planned efficiently and be utilized efficiently. Solution Snapshot  Advanced planning is a powerful tool for this business Fleet Crew Gates Check-in Ground staff Our approach / technology  In a highly volatile and low margin industry as aviation it is more Long term (6 – 12 months) Fleet planning (Aircraft type) Manpower planning Manpower planning than about just planning the resources. It is about the optimal utilization of scarce and high capital intensive resources through Mid term (2 – 6 months) Aircraft routing Crew pairing and assignment Gate planning Check-in planning Rostering Advanced Planning & Scheduling (APS) to have an efficient operation with lowest unit cost. Short term (2months Fleet control Crew control / Gate control Check-in Detailed ground staff tracking control – 1 day) planning Target group Day of Revision Revision Revision Revision Revision • The resources in the aviation industry that are all eligible for operations management management management management management advanced planning are: fleet, crew, ATC staff, ground equipment, catering, ground staff Each module can be implemented separately or combined to form an integrated solution. • For airports, airlines, ATC‟s, caterers, ground handlers Together. Free your energies © 2010 Capgemini. All rights reserved 17
  • 18. Agenda 1 Capgemini 2 Center of Excellence Aviation 3 Airline Challenges  Our view 4 Airport Challenges  CDM 5 Fundamentals for success  Sustainable Airport  Business Innovation  BIM  Technovision Together. Free your energies © 2010 Capgemini. All rights reserved 18
  • 19. Our View on Key Challenges in The Airport Business  Airport facing challenges strong coordination between various  CDM parties – operational efficiency can be improved with a triangle coordination airport – ATM - airlines  Sustainable airport  Business Innovation  The environmental pressure on airport is increasing. Sustainable  BIM operation and growth is at stake – rethinking of pairing social responsibility and business objectives is the challenge  Technovision  SAP  Airport facing very thin margins – revenue from airline is not  Resource Planning sufficient to cover the cost. How to generate revenue from the millions passengers passing through the premises is key to success  The various systems and technology at an airport are mostly evolved over the time. Rethinking and setting the future state in a coordinate way is where Technovision will help them  To manage the airport processes SAP has the appropriate modules to be integrated and imbedded in the systems  The resources of an airport are costly and efficiency in the use of it is the difference between profit and loss – it is about scheduling of staff, ground equipment, and fleet efficiently Together. Free your energies © 2010 Capgemini. All rights reserved 19
  • 20. Airport Business and Process Simplified in a Model Airline ATC Ground Handling Airport operations Airport Sources: Distribution Lab Analysis. Together. Free your energies © 2010 Capgemini. All rights reserved 20
  • 21. CDM Service Offering Overview Challenges  As Air Traffic Continues To Grow and Capacity is Stretched To The Limit, The Need for A Collaborative Decision Making Is at An All-Time High  Aviation Industry Challenges Pose Bottlenecks Across The Board for Airports in Reaching Their Key Business Objectives Customer benefits  CDM enables partners to share information and work together more efficiently and transparently with the common goal of improved overall performance Airport  Optimize the use of airport infrastructure CDM Triad Operations  Airport Operations  Reduce congestion Partners involved in cdm  Ground Handling  Reduce ground movement cost  Optimize the use of ground handling resources & their objectives COLLABORATIVE DECISION MAKING Air Traffic Control  Flexible pre-departure planning and  ATC reduction in slot wastage  Reduce Apron and taxiway congestion AIRLINES  CFMU  Improve Predictability  Improve On-time performance  Real time updates to network  Higher turn-round Together. Free your energies © 2010 Capgemini. All rights reserved 21
  • 22. CDM Service Offering Overview, continued... Our approach / technology  The Following Transformation Map Depicts The Key Tasks / Activities for Achieving The Roadmap to CDM Implementation Establish Disaster recovery and Deploy software solution for capturing data points from Business Contingency plans for all IT Full CDM and information sharing platforms in Compliance Technical l/ Architecture Link AS-IS analysis of functions as well as airlines to existing IT systems case of emergencies determine and display accurate Evaluate the need for a take-off times software solution that can analyze all influencing Build TO-BE based factors to calculate more Document each process in on master data Share take-off time with detail, identifying process accurate taxi-time CFMU management and Enable Automation of Flight owners and KPIs V. Business real-time updates Progress Update Create contingency Map information flows and plans for Continuity Planning priorities and document emergencies Establish process for utilization of Build Data Build adequate display output from previous phases for Integration Plan take-off predictability Train key personnel on points for exhibiting flight emergency scenarios and status updates along the respective contingency plans Turn-round process Map AS-IS taxi-time Execution and Post calculation and Build data flows from Integration sequencing process turn-round and Support sequencing process to Iv. Dynamic Take-off calculate take-off Generate stakeholder buy-in Identify various on the cost and environmental Predictability Plan & implement Map AS-IS Turn-round parties and factors benefits of take-off data linkage with process and identify key that influence taxi- predictability CFMU milestones time & Sequencing Build algorithm for variably calculating Define each milestone in taxi-time based on air traffic, status of detail & identify alert functions, weather conditions, Conduct interviews with functional points historical data, etc, experts across ground functions to identify high impact areas for taxi-time Iii. Transparency in Process mapping of and delays established procedures for For each milestone, define information sharing between performance benchmarks, Sequencing various functions ownership & decision- Engage key functions impacting makers Ensure consistent data taxi-time to collaboratively devise Business Process quality along the Turn-round strategies for reducing taxi-time Process Impact Analysis of gaps and delays for identifying priority areas Assign timing & priority of Identify and assign responsibilities for updates along key milestones in updating flight status information along Ii. Turnaround the Turn-round Process the process Performance Gather stakeholder consensus on what Improvement Define Data processes need to be improved for Turn- Establish information Integration sharing protocol with the round Process Improvement Strategy CFMU* Identify Scope of data integration and responsibilities for all I. Streamlining involved parties Focus group workshops for leadership and stakeholders for agreement on standards for message exchange Information Sources Information Change Management Sources: Distribution Lab Analysis. Together. Free your energies © 2010 Capgemini. All rights reserved 22
  • 23. Sustainable Airport Service Offering Overview Challenges  Create a positive image  Efficiency of airport operations  Airports face an image-problem in the community concerning their  Stakeholder support  Better customer service environmental impact  Corporate responsibility  Reducing costs  Airports need a license to operate and grow  Legislation  Increasing competitiveness  Just like every other company, airports need to minimise their  A step towards Airport Carbon Accreditation contribution to CO2 emission and climate change Customer benefits  Strategic and financial benefits: License to operate and grow Financial benefits • License to operate and grow • Financial benefits  Airports can use sustainability as a marketing instrument 6 Our solutions 1 Monitor &  Airport should Reporting Vision on • Demonstrate their commitment to society sustainability • Contribute to a sustainable society within the boundaries of their own control 5 Our approach / technology The road to Implemen- Airport 2  Act pro-actively tation Sustainability KPIs and • Determine sustainability-footprint boundaries • Determine possible sources of emission reduction • Control the implementation of the solutions 4 3 • Monitor and report emissions Strategy Sustainability footprints  The sustainability circle addresses the challenges faced by the airport from creating a vision to monitoring and reporting results Together. Free your energies © 2010 Capgemini. All rights reserved 23
  • 24. Business Innovation Service Offering Overview Challenges Barriers: Modular Approach of Co-creation  Airports are becoming less differentiated, to beat the competitors  Jointly with your customers, create new value propositions for Barrier different elements/modules of the airport: unique value has to be delivered to the customer A  The client asks for a personalized experience that is adapted to Co-creatie: klanten & Fixed Assets faciliteiten voor co- (hardware & buildings) Luggage creatie Barrier B Entrances handling & Exits his specific context in time. Technologie : Business Intelligence Difficult & expensive to change hardware  In the new economy old innovation and marketing approaches do  fixed assets Shops Gates &  fixed procedures Parking Waiting room & Catering Hallways not work anymore  Airport is not the obvious co-creation partner  lack of tools/knowledge and right culture Customer benefits Develop value propositions that are flexible and adaptive to the changing needs of your customers, by using IT systems  With Co-creation you involve your customers and partners in your  Use flexible components like software and processes to reach a dynamic value innovation and marketing initiatives, enabling you to create added proposition  Capgemini‟s Technovision can help to map the business drivers of Copenhagen value for the individual need of the customer Airport to the technology solutions Our solutions  Although the benefits of co-creation are clear, currently some Client Centric Innovation ‘3 steps approach’ Step 1 factors hinder the progress implementing it at airports Capgemini  These barriers can be overcome by the dynamic value proposition Further (trend) research CXX Capgemini Workshop – part I Workshop – part II Capgemini CXX & Cap Our approach / technology • Verify as-is and • Determination Business case for Analysis of results to-be position for Co-creation Implementation of Client Centric chosen scenario & workshop (all) brands forms co-creation  Modular approach of Co-creation Innovation Survey preparation • Verify preferred routes • Exercise: „benefit tree‟ and co-creation forms initiatives  Develop Value Propositions that are flexibel and adaptive to the Future CXX changing needs Concept Business decision Go / No Go Storyline  Use the client centric centric Innovation „3 step approach‟ „CXX 2020‟ Step 2 Step 3 Stakeholders Communications Together. Free your energies © 2010 Capgemini. All rights reserved 24
  • 25. Technovision Service Offering Overview  Seven Technology Clusters as defined in the “TechnoVision”: A new generation of user interface technologies and Internet-based collaboration platforms makes for a compelling, highly individualized experience. Through it, users connect freely to the outside world to act, interact, collaborate, co- create, learn and share knowledge. To grow and innovate, organizations must be able to freely connect to the outside world. This is not only to transact in more or less predefined and predictable ways, but more and more also to interact: finding unique, new ways of collaboration and co-creation, using technology to align and combine capabilities, exploring new sales and delivery channels and unleashing the potential of collective wisdom. Organizations will be able to change their processes on-the-fly to reflect and accommodate changes in the volatile, interacting business ecosystem. The underlying information systems that support and enable these processes must consist of fine-grained, configurable services that can freely be composed and orchestrated into new solutions. The new generation of tools for process modeling and monitoring provides the means to tune processes at the very moment they are being executed, and through „composite applications‟, the supporting systems can quickly and easily be configured and adjusted. Detailed insight into crucial data and events is a necessity for organizations that want to navigate a constantly changing, information-rich environment and requires a solid grip on the governance of data. Through the emergence of open standards and Service-Oriented Architecture, structured and unstructured data can now be extracted from many more sources, often in real time and increasingly from outside the organizational perimeter. Core, commoditized business solutions will be increasingly delivered as little-customised, standard software, supplied through Software-as-a-Service. More and more market (sector) specific core services will be delivered through this mechanism, freeing organizations from having to spend the bulk of their time, budget and resources on building and maintaining commodity systems. Eventually, many of these „Sector Services‟ will be completely executed by external providers. Infrastructure evolves into a utility-style info structure, supplying all the infrastructural services that an organization needs to run its business on, including application, information, exchange and collaboration services and – sooner or later – core commodity business services. LiberArchitecture describes the elements of an architectural approach to take full advantage of the emerging technologies in the other clusters. It do not only pertain to horizontal, infrastructural standards, but also address vertical market- and industry-specific requirements for information exchange and collaboration. Together. Free your energies © 2010 Capgemini. All rights reserved 25
  • 26. Technovision Service Offering Overview, continued...  Airports can improve their future-readiness by connecting the TechnoVision with their Business Drivers to generate an IT Transformation map Translation to actionable client business Connect influence of technology evolution to 1 drivers 2 client business drivers Based on Airport industry generic drivers, Co-relate Business Drivers with the outline the drivers specific to the Client TechnoVision clusters CLIENT SPECIFIC CLIENT SPECIFIC AIRPORTS BUSINESS BUSINESS DRIVERS BUSINESS DRIVERS Reduction in DRIVERS Reduction in Passenger Check-In Passenger Check-In time by 20% time by 20% Improve capacity Improve capacity utilization by 15% by utilization by 15% by 2012 2012 Creation of the agora Generation of roadmap 3 4 Identify and prioritize the most Critical Create an Transformation Roadmap for IT, technologies in driving the company business based on the identified priorities in the Agora 90 Days 2009 2010 AGORA Reduction in business drivers Client specific Passenger Check-In time by 20% Improve capacity utilization by 15% by 2012 Together. Free your energies © 2010 Capgemini. All rights reserved 26
  • 27. Agenda 1 Capgemini 2 Center of Excellence Aviation 3 Airline Challenges 4 Airport Challenges 5 Fundamentals for success  Business Case  Program Management  Change Management Together. Free your energies © 2010 Capgemini. All rights reserved 27
  • 28. CoE Aviation Believes In “Setting and Getting The Basics Right Is Fundamental for Success” Business case  Business targets are clear and measurable  Business benefits tracked  Focus on results Program Management Office Change management  Organised PM staff  Foundations are ready  Smooth PM processes  Anticipated changes  Visibility on progress  Strict procedure to manage change CoE Aviation will mix and enrich the Capgemini competencies with aviation industry knowledge and tailor them to fit the requirements of the customer. Together. Free your energies © 2010 Capgemini. All rights reserved 28
  • 29. Business Case Leads The Required Change in The Company. Why Should it be Done? What Is It Actually? Why a Business Case?  To make sure and demonstrate that the company will create value by investing in a proposed solution  To financially justify an investment for a proposed solution  To help company to take decisions in a professional way  To prevent the company from investing in solutions that do not create value  To compare various solution alternatives  To have a clear understanding of the benefits and costs  To be able to assess the risks  To have an approach and metrics for measuring the success of the proposed initiatives, during the implementation phase and thereafter What is a Business Case?  A Business Case is a financial justification for a proposed investment (in our case: a programme)  A positive business case shows that the return (the benefits) exceeds the investment (the expenses)  The Business Case • Should prevent investing in something with a bad return • Should not prevent an investment that has a good return  A Business Case can be used to compare different investment alternatives Together. Free your energies © 2010 Capgemini. All rights reserved 29
  • 30. Program Management Office Provides A Structured Way to Coordinate Complex Projects Integrated Planning and Support The Program Management Office (PMO) is the Business Change Management  Establish project approval guidelines cornerstone of Capgemini approach to Project  Coordinates the impact of organisational change Management. The PMO provides the necessary  Consolidate project plans into a program master  Defines level of consistency in human resources project management and support functions to plan plans enable project teams to perform effectively and  Identify interdependencies • Roles and responsibilities definition efficiently. The PMO facilitates performance of  Elevate scope / design conflicts all the critical functions • Job and skill requirements definition  Coordinate resolution of conflicts through project • Career planning management • Performance measurement • Hiring / severance planning Performance Measurement and Reporting Financial Management Program Communications  Establish guidelines for reporting project  Develop a process for project budget approval  Identify program stake-holders progress against milestones, schedules, and  Develop the project business case requirements  Develop and execute communication strategy for budgets  Develop guidelines for reporting financial status program stakeholders  Summarise status for executive management of initiatives, including budget variances  Review communications with affected initiatives  Coordinate management of significant issues  Establish guidelines for benefit tracking and report progress against plans Risk/Quality Management Resource Management Results Tracking  Establish customer-oriented, quantifiable quality  Assist in the reporting of resource requirements  Establish quantifiable goals and measures measures • Time-phased by skill type  Establish procedures to report and monitor  Establish procedures to report and monitor • Project and permanent resources measures measures  Assist in the allocation of constrained  Track cumulative results against plan  Establish program / project risk reporting  Resources to initiatives with greatest need guidelines  Ensure development of mitigation strategies by project management teams Together. Free your energies © 2010 Capgemini. All rights reserved 30
  • 31. Our Approach Is About Leading Individuals Through Change to Create Commitment and Deliver Benefits Commitment 100% Degree of support for the change “We like to do it this way” Involvement “Let‟s test it. Let‟s do it” Engagement “This looks OK” Understanding “I see the implication for me / us” Contact Awareness “I know what it is” Benefits “I‟m being told about something” 0% Time Taking people with us and changing behaviours in order to bring about successful change. Together. Free your energies © 2010 Capgemini. All rights reserved 31
  • 32. How to Ensure Business Objectives Are Met? How to Ensure Good Quality? How to Finish The Project in Time?  Your needs drive our tailored service offering  We can assist you in multiple ways  “Help me do it” – Consulting & Technology services  “Do it for me” – Consulting, Technology & Outsourcing services  We, Capgemini Aviation consultants would be glad to help you with this important cornerstone project How can we help you? Together. Free your energies © 2010 Capgemini. All rights reserved 32
  • 33. Contact Details Hikmat Mahawat Khan MSc MBA Principal Consultant Center of Excellence Aviation Capgemini Nederland B.V. Papendorpseweg 100 – P.O. Box 2575 3500 GN Utrecht – The Netherlands Tel. + 31 30 689 0000 Mob. +31 6 15030946 [email protected] www.capgemini.com Together. Free your energies © 2010 Capgemini. All rights reserved 33