Car Sales & Market Share Analysis 2013-14
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The document presents an analysis of car sales and market share for various automobile manufacturers in India for the period of 2013-14, noting declines in sales volume across most segments. It highlights Maruti Suzuki's slight decline in sales, Mahindra's ongoing drop in automotive sales but growth in tractor sales, and Tata Motors experiencing significant volume losses. The analysis includes detailed comparisons of monthly sales figures for major companies, emphasizing the overall slowdown in the automotive industry.
Car Sales & Market Share Analysis 2013-14
- 1. S a t i a t e Kn o w l ed g e S h a re Ce n t e r C AR S ALES & M ARKET S HARE A NALYSIS 2013-14 We’re on the Web! satiateconsulting.com 0 6 th M arc h 20 1 4 YT D M A R K E T S H A R E 10,00,000 50% 44% 8,00,000 40% 6,00,000 30% “The Secret of change is to focus all of your energy, not on fighting the old ,but on building the new” Total Fiat Skoda Nissan VW Renault Chevrolet Ford Mahindra Hyundai Maruti Suzuki - Honda 2,00,000 20% 6% 6% 5% 4% 3% 2% 2% 1% 1%0.5% 10% 0% Toyota 4,00,000 Tata Motors 16% 9% Market Share 1.20 Maruti Suzuki 1.00 0.80 0.60 Hyundai 0.40 M&M 0.20 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec- 13 Jan-14 Maruti Suzuki Hyundai Mahindra Toyota Honda Ford Chevrolet Renault VW Nissan Skoda Fiat Feb-14 Tata Motors HM-Mitsubishi Satiate Consulting Pvt Ltd., #155,3rd Cross,3rd Main,Minhaj Nagar JP Nagar Post,Bangalore-560078. Ph:+91 9900246597,+91 9980015212
- 2. How to increase profitability of "Auto Dealerships" ? How long is the piece of string in my pocket? The journey to Dealer profitability can be short and quick, or long and hard. The bottom line is to do the easy things first. "Low hanging fruit". Eliminate waste of all kind, and always put the customer at the centre of any activity and decision. Look at each and every POTENTIAL revenue stream, and exploit it to the max. Never increase revenue by loading the customer invoice. Automobiles_Monthly Volume Round Up: Excise Cut Could not Benefit Much The volume data of the Indian auto companies show a disappointed performance with YoY drop, while few players recorded sequential decline in Feb’14, despite passing benefit of excise cut in the month. Auto industry has been witnessing slowdown across segment except two wheelers and Tractors, while in the month of Feb’14, two wheeler players also displayed weakness with flat to decline in volumes. Tractors proved Outlier in the month, though growth tapered down. After recording growth for years together, M&M’s Auto volume declined for the sixth consecutive month with a fall of 12% YoY & 1.2% MoM to 42,116 units, while its Tractor volume soared 18.4% YoY (down 12.5% MoM) to 17,592 units in Feb’14, Tata Motors’ volume declined 35.6% YoY & 1.3% MoM to 39,951 units. Maruti Suzuki’s volumes declined 0.4% YoY (up 6.5% MoM) to 109,104 vehicles in Feb’14. In two-wheeler space, TVS Motor recorded volume of 177,662 units, up 7.2% YoY (down 4.6% MoM) in Feb’14. Ashok Leyland’s total volume declined 21% YoY (up 1% MoM) to 7,915 units in Feb’14. Eicher Motors’ total volume decreased 23% YoY (up 9% MoM) to 2,840 units in the month. In two-wheeler space, Hero MotoCorp’s total volume was flat YoY, but down 10% MoM to 504,181 units in Feb’14. Bajaj Auto recorded volume of 313,294 units, down 6% YoY & 1.5% MoM in Feb’14. Escorts’ volume grew by 8% YoY to 4,627 units in the month. Two-wheeler Segment Hero MotoCorp: Hero MotoCorp (HMCL.IN/HROM.BO) recorded total volumes of 504,181 units in Feb’14, up by just 0.6% YoY (down 10.2% MoM), as Company has stronger presence in rural India as compared to peers, which benefi ed Company on volume front to some extent in the month. Hero MotoCorp – Monthly Volume Units Two wheelers Feb 14 Feb 13 YoY (%) Jan 14 MoM (%) YTD FY14 YTD FY13 YoY (%) 504,181 501,271 0.6 561,253 (10.2) 5,721,867 5,607,300 2.0 Source: Company data Bajaj Auto: Bajaj Auto (BJAUT IN/BAJA.BO) sold 313,294 units in Feb’14, down 5.7% YoY & 1.5% MoM, due to fall in its domestic volume to the tune of 13.2% YoY & 5.1% MoM to 171,285 units. Company’s performance was also impacted due to subdued three wheeler exports on high base. Company’s export volume reported a growth of 5.1% YoY & 3.2% MoM to 142,009 units in the month. Company’s exports impacted due to loss of volumes in Egypt, which had some regulatory issue for imports of motorcycles and three wheelers. The performance of three wheelers was subdued with fall of 2.7% YoY to 39,971 units, mainly due to fall in domestic volume. Its total motorcycle volumes stood at 273,323 units in Feb’14, down 6.2% YoY & 2.9% MoM. Bajaj Auto – Monthly Volume Units Feb 14 Feb 13 YoY (%) YTD FY13 YoY (%) Motorcycles 273,323 Three Wheelers 39,971 Domestic Two & Three 171,285 Wheelers Export Two & Three Wheelers 142,009 291,297 41,090 (6.2) (2.7) 281,390 36,781 (2.9) 8.7 3,151,825 413,935 3,490,068 445,863 (9.7) (7.2) 197,238 (13.2) 180,527 (5.1) 2,100,008 2,490,148 (15.7) 135,149 5.1 137,644 3.2 1,465,752 1,445,783 1.4 Total Two & Three Wheelers 332,387 (5.7) 318,171 (1.5) 3,565,760 3,935,931 (9.4) Source: Company data 313,294 Jan 14 MoM (%) YTD FY14
- 3. TVS Motor: TVS Motor (TVSL.IN/TVSM.BO) clocked total volumes of 177,662 units in Feb’14, up 7.2% YoY (down 4.6% MoM). There was a up-tick in the Company’s Scooter volumes, while its three wheeler sales grew 52.5% YoY to 7,369 units in the month. The Company’s two wheeler volume rose 6% YoY (down 5% MoM) to 170,293 units, while motorcycle sales rose just 3% YoY to 62,762 units in Feb’14. Company’s domestic volume was flay, while its exports grew 25.5% YoY to 22,713 units in the month. TVS Motors –Monthly Volume Units Motorcycles Scooters/ Mopeds Three Wheeler Total Volumes Feb 14 Feb 13 YoY (%) Jan 14 62,762 60,985 2.9 65,449 107,531 99,910 7.6 114,127 7,369 4,801 53.5 6,737 177,662 165,696 7.2 186,313 MoM (%) YTD FY14 YTD FY13 YoY (%) 725,322 688,165 5.4 1,085,436 1,129,665 73,636 44,113 66.9 1,884,394 1,861,943 1.2 (4.1) (5.8) 9.4 (4.6) (3.9) Source: Company data Four-wheeler Segment Tata Motors: Tata Motors (TTMT.IN/TAMO.BO) sold 39,951 units in Feb’14, down 35.6% YoY & 1.3% MoM. Its volume in M&HCVs space plummeted 14.3% YoY, but grew 11.5% MoM to 9,109 units in Feb’14. Its PC sales grew 16.2% YoY & 6.7% MoM to 9,026 units in Feb’14. The LCV space was highly subdued, as Company’s LCV volumes fell 60% YoY & 15% MoM to 14,881 units, after recording double digit growth for months together. Its exports rose 16% YoY & 21% MoM to 4,636 units in Feb’14. Tata Motors – Monthly Volume Units Feb 14 Feb 13 YoY (%) Jan 14 MoM (%) YTD FY14 YTD FY13 Cars 9,026 7,769 16.2 8,463 6.7 97,426 165,789 UVS 2,299 2,844 2,511 (8.4) 28,389 43,976 LCVs 14,881 36,760 17,517 (15.0) 247,119 351,801 9,109 10,629 8,166 11.5 97,769 128,529 35,315 58,002 36,657 (3.7) 470,703 690,095 4,636 3,996 3,824 21.2 44,720 47,279 39,951 61,998 40,481 (1.3) 515,423 737,374 M&HCV Domestic Sale Export Sale Total (19.2) (59.5) (14.3) (39.1) 16.0 (35.6) YoY (%) (41.2) (35.4) (29.8) (23.9) (31.8) (5.4) (30.1) Source: Company data Mahindra & Mahindra (M&M): M&M’s (MM.IN/MAHM.BO) combined volume (Auto+Tractor) was at 59,758 units, down 4.7% YoY & 4.8% MoM. It sold 39,338 units in the domestic automotive segment in Feb’14, down by 11.4% YoY & 2.4% MoM. Its key volume growth driving PV segment comprises of UV and PC fell 17.6% YoY & 2.4% MoM, while its LCV segment was down by 3% YoY and 2.5% MoM to 14,701 units in Feb’14. Company’s exports declined 17.4% YoY to 2,828 units in the month. Company’s Tractor acted as a savior, as its volumes rose by 18.4% YoY & 12.5% MoM to 17,592 units in the month with an improvement in Southern and Western regions. M&M – Monthly Volume (Automotive) Units Feb 14 Feb 13 YoY (%) Jan 14 PCs & UVs (PVs) 19,308 23,421 (17.6) 19,792 (2.4) 205,722 253,423 4-wheel pickups 14,701 15,167 (3.1) 15,100 (2.6) 159,938 157,021 1.9 605 1,008 (40.0) 722 (16.2) 7,058 10,567 (33.2) MNAL CVs Three Wheelers Total Domestic Sales Export Total Sales MoM (%) YTD FY14 YTD FY13 YoY (%) (18.8) 4,724 4,803 (1.6) 4,710 0.3 56,309 60,679 (7.2) 39,338 44,399 (11.4) 40,324 (2.4) 429,027 481,690 (10.9) 2,828 3,425 (17.4) 2,361 19.8 26,514 29,779 (11.0) 42,166 47,824 (11.8) 42,685 (1.2) 455,541 511,469 (10.9) Source: Company data, 4-Wheel Pickups: LCVs
- 4. M&M – Monthly Volume (Tractors) Maruti Suzuki: Maruti Suzuki (MSIL.IN/MRIT.BO) delivered mediocre performance in Feb’14, with its monthly vehicle sales standing at 109,104 units, down 0.4% YoY (up 6.5% MoM), due to fall of 20% YoY in exports. Company’s UV segment witnessed fall on account of intensifying competition (Renault and Ford with new launches), while its Van segment witnessed double digit growth of 22% YoY after registering decline in previous two months. The Company’s Mini segment (M800, Alto, Wagon R, A-Star) fell 9.6% YoY to 37,342 units, while its Compact segment (Swift, Estilo, Celerio & Ri ) rose 19.4% YoY to 28,672 units, due to incremental volumes of newly launched Celerio in Feb’14. The Company’s Super compact segment was almost flat YoY to 18,353 units. Maruti Suzuki India – Monthly Volume Units Feb 14 Feb 13 A: Passenger Cars YoY (%) 84,595 83,865 YTD FY14 YTD FY13 YoY (%) 2.6 804,437 769,441 4.5 Jan 14 MoM (%) 0.9 82,461 B: UVs (Gypsy, Grand Vitara & Ertiga) 5,231 5,957 (12.2) 4,763 9.8 54,620 72,704 (24.9) C: Vans (Omni & Eeco) 9,932 8,133 22.1 9,345 6.3 92,363 101,011 (8.6) 1.8 96,569 3.3 951,420 943,156 0.9 59.8 90,271 108,341 (16.7) 6.5 1,041,691 1,051,497 (0.9) Domestic 99,758 97,955 Export 9,346 11,612 Total Sales (19.5) 109,104 109,567 5,847 (0.4) 102,416 Source: Company data Ashok Leyland: ALL sold 7,915 units in Feb’14, down 21% YoY, but up 0.9% MoM. The Company’s LCV segment – “DOST” recorded volume of 2,339 vehicles in the month, decline of 22% YoY (up 0.9% MoM). Excluding DOST, the Company’s volume declined 21% YoY, but grew 0.8% MoM to 5,576 units in Feb’14. Ashok Leyland – Monthly Volume Units Feb 14 5,576 7,045 SCV(DOST) 2,339 3,001 Total Volume 7,915 excl SCV (DOST) YTD YTD FY13 0.8 52,624 70,003 2,317 10,046 Commercial Vehicles – YoY (%) FY14 0.9 26,432 30,592 7,847 Feb 13 0.9 79,056 100,595 Jan 14 5,530 (20.9) (22.1) MoM (%) YoY (%) (24.8) (13.6) Source: Company data Eicher Motors: Eicher Motors (EIM.IN/EICH.BO) sold 2,840 units in Feb’14, down 23% YoY (up 9% MoM). In the domestic market, the Company’s volumes declined 29% YoY, but up 9% MoM to 2,531 units. Eicher Motors – Monthly Volume Units Domestic Truck/Bus Exports Total Volume Feb 14 Feb 13 2,531 152 2,840 3,690 YTD YTD FY14 FY13 9.0 30,167 39,414 286 8.0 3,399 2,079 2,608 3,538 309 YoY (%) 8.9 33,566 41,493 MoM (%) 2,322 103.3 Jan 14 YoY (%) 63.5 Source: Company data Tractor Segment Escorts: Escorts (ESC.IN/ESCO.BO) sold 4,627 units in Feb’14, up 7.5% YoY (down 2.4% MoM). In the domestic market, the Company’s volumes rose 6.8% YoY (down 2.4% MoM) to 4,581 units. Escorts – Monthly Volume Source: Company data Other Auto Players Sales Units Feb 14 Feb 13 YoY (%) Jan 14 MoM (%) YTD FY14 YTD FY13 YoY (%) Hyundai 34,005 34,002 0.0 33,405 1.8 345,251 349,718 (1.3) Toyota 10,100 8,360 20.8 10,910 (7.4) 124,295 124,563 (0.2) 6,799 4,490 51.4 6,706 1.4 78,113 71,042 10.0 14,543 6,510 123.4 15,714 (7.5) 115,913 64,207 80.5 328,52 228,14 1 42,548 0 32,097 (4.7) 3,329,990 2,501,617 33.1 34.1 451,241 337,352 33.8 Cars Ford Honda Two-wheelers HMSI Yamaha Source: Company data 44.0 32.6 344,75 0 31,721