Carat Trends 2021 - The Year of Emotionally Intelligent Marketing

The document discusses key marketing trends for 2021, emphasizing the importance of emotionally intelligent marketing amidst societal changes driven by the pandemic. It outlines long-term societal trends, such as the shift from 'FOMO' to 'FOGO', the rise of local shopping ('the donut problem'), increased connectivity through devices, growing privacy concerns, and societal polarization ('the great divide'). Additionally, it highlights emerging media trends, including augmented reality, screen-free media, and the evolving role of technology in consumer engagement.