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The 2nd Biennial Conference Scientific Research Council
&
The 3rd International Conference Caribbean WELCOME Project
Theme: Science & Technology Driving Development: Competitive Edge for Caribbean
The Digital Entrepreneur: Finding your Niche in the Emerging Digital Ecosphere

Phillip Jackson
(pcjackson@gov.vc; phillip.c.jackson@gmail.com
Government of St. Vincent & the Grenadines and CCST
The Grand Ballroom, Jamaica Pegasus Hotel, Kingston
November 7 -8, 2012
Entrepreneurship me say!
Click to Play

Link to Lyrics: http://www.azlyrics.com/lyrics/damianmarley/setupshop.html
It pays to watch TV – other news on Nov 6th 2012

Halo has earned $3 billion for
Microsoft in the past decade.
2011 Total Consumer Spend On
All Games Content In The U.S.
Estimated Between $16.3 To
$16.6 Billion
http://uk.news.yahoo.com/halo-4-game-predicted-to-earn-morethan-james-bond.html
https://www.npd.com/wps/portal/npd/us/news/pressreleases/pr_120116/

Sorry Americans NO Voting on your Laptops
nor Smartphones just Yet. But that was
before Obama said of long voting lines: “We
have to fix that!”
http://www.huffingtonpost.com/2012/11/07/obama-long-linespolls_n_2086291.html
http://www.kctv5.com/story/20012374/why-you-can39t-voteonlineyet?utm_source=twitterfeed&utm_medium=twitter#.UJlIi2fTyKo.fa
cebook
http://www.digitaltrends.com/mobile/its-the-21st-century-whyarent-we-voting-online/
Caribbean Digital Economy - are you in?
The Opportunity…
Key statistical highlights: ITU data as at the end of 2011 - released June 2012
Mobile cellular:
Total mobile‐cellular subscriptions almost 6

billion = global penetration of 86%.

Developing countries, accounted for more than 80% of the 660
additions

million new

105 countries with more subscriptions than Inhabitants.
Mobile broadband:

>1 billion mobile‐broadband subscriptions worldwide.
Most dynamic ICT service reaching a 40% annual subscription growth in 2011.
Mobile‐broadband penetration: developing

world (51%).

(8%) and the developed
144 million mobile‐broadband subscriptions were added in the BRICS (Brazil, the
Russian Federation, India, China and South Africa), accounting for 45% of the
world’s total
subscriptions added in 2011.
Internet:
2.3 billion people were online.
70% of the total households in developed countries had Internet, whereas only
20% of households in developing countries had Internet access.

Total international Internet bandwidth increased seven‐fold over the last five years
reaching 76’000 Gbit/s by end 2011. This equates to 34’000 bit/s per Internet user
worldwide.
On average, a user in Europe enjoys 25 times as much international Internet
capacity as a user in Africa.
Source: ITU World Telecommunication/ICT Indicators Database.
© 2012 International Telecommunication Union, All Rights Reserved.
Available at: http://www.itu.int/ITU-D/ict/statistics/material/pdf/2011%20Statistical%20highlights_June_2012.pdf
See also: http://www.itu.int/ITU-D/ict/facts/2011/material/ICTFactsFigures2011.pdf
J.P. Morgan expects business-to-consumer e-commerce (excluding
travel) to jump from $572 billion in 2010 to over $1 trillion by 2014.
The size of total worldwide e-commerce, when global business-tobusiness and consumer transactions are added together, will equate
to $16 trillion in 2013 – IDI.
The global market for digital products and service estimated at $4.4
trillion in 2013 - IDate,
Total size of digital economy is estimated at $20.4 trillion, equivalent
to roughly 13.8% of all sales flowing through the world economy.

The United States remains the world’s single biggest e-commerce
market, IMRG says, followed by the United Kingdom and Japan but it
is only a matter of time before China, the Asian giant, becomes the
single largest market in the world.
Source: Engman 2010 Exporting Information Technology Services: In the Footsteps of India
Chapter 7 of http://ipc.umich.edu/books-monographs/pdfs/stern-international-trade-servicesdeveloping-countries.pdf
The Mobile Market
With smartphones and tablets providing new platforms for software
developers, an entire new class of software entrepreneurs has
emerged.
In April 2011, Forrester projected the mobile application market size
to be $54 billion by 2015. Of this, $17 billion was for mobile
application development services.

Research conducted by ACT and Microsoft's TechNet shows that the
app economy has created between 400,000 and 600,000 jobs.
In fact, the majority (78 percent) of U.S. mobile app companies are
small businesses, according to a survey conducted by the
Association for Competitive Technology (ACT.
The Rationale

2B+ Internet users worldwide
Internet accounts for

3.4% of GDP

21% of GDP growth in the last 5 years
2.6 jobs created for 1 job lost
75% of Internet impact arises from traditional industries
10% increase in productivity for small and
medium businesses from internet usage
They grow and export

2x as much as others
Up to €20 per internet user per month of consumer surplus

Source: McKinsey and Company
http://www.mckinsey.com/features/sizing_the_internet_economy
Our ICT Standing in the World? – We are loosing ground!
Name of Index - Source

Year

Current Rankings / Previous Rankings
Jamaica

St. Lucia

ICT Development Index - ITU

2011

89 (3.49)
84 (3.42)

64 (4.49)
61 (4.36)

Trinidad and
Tobago
61 (4.57)
60 (4.42)

Digital Economy Index - EIU

2010

44 (5.21)

-

48 (4.98)

Networked Readiness
Index - WEF

2012

74 (3.86)
73 (3.78)

-

60 (3.98)
63 (3.83)

E-Government
Development Index - UNDESA

2012

108 (0.4552)
89 (0.4467)

90 (0.5122)
88 (0.4471)

67 (0.5731)
67 (0.4806)

Digital Opportunity
Index - ITU

2007

55 (0.51)
52 (0.47)

73 (0.46)
68 (0.43)

59 (0.50)
57 (0.45)

Source: Compiled by Author from following sources
EIU: http://www-935.ibm.com/services/us/gbs/bus/pdf/eiu_digital-economy-rankings2010_final_web.pdf
ITU: http://www.itu.int/ITU-D/ict/publications/idi/material/2012/MIS2012_without_Annex_4.pdf
http://www.itu.int/osg/spu/publications/worldinformationsociety/2007/WISR07_full-free.pdf
http://www.itu.int/osg/spu/publications/worldinformationsociety/2006/world.pdf
WEF: http://www3.weforum.org/docs/Global_IT_Report_2012.pdf
Figure 1: The Evolved Networked Readiness Index structure

Source: WEF: http://www3.weforum.org/docs/Global_IT_Report_2012.pdf
Snapshot

Source:WEF: http://www3.weforum.org/docs/Global_IT_Report_2012.pdf
The Digital Economy and the Digital Entrepreneur
The digital economy is the global network of economic and social
activities that are enabled by platforms such as the internet, mobile
and sensor networks.
—Executive Summary, Australia's Digital Economy: Future Directions.

Digital Entrepreneurship encompasses the diverse opportunities
generated by the Internet, World Wide Web, mobile technologies,
and new media, such as: dot-com companies [that boomed then
busted after the Internet was opened for business]; the fluid army of
“ebay entrepreneurs”[and now “Qbidders” who traffic their goods]
with little overhead cost by using the digital infrastructure…; the wave
of “web 2.0” initiatives where companies or individuals develop new
business models based upon the growth of social networks and
mobile technologies; and, the development of weblogs (“blogs”) that
have credibly begun to rival traditional media firms.
http://www.dbcde.gov.au/__data/assets/pdf_file/0006/117681/DIGITAL_ECONOMY_FUTURE_DIRECTIONS_FINAL_REP
ORT.pdf
http://www.hicss.hawaii.edu/bp43/IN6.pdf
The Possibilities Matrix
The State as Entrepreneur
How governments can facilitate ICT convergence:
• Reform policies to promote competition and remove investment barriers: —remove
restrictions on foreign ownership of licenses; —adopt rules to provide for infrastructure sharing
of towers, ducts, and support facilities; —add mechanisms for managing radio-frequency
spectrum; —encourage wireless broadband providers to enter small local service areas; —
streamline the process for accessing rights of way and pole attachments; and —monitor
dominant operators.
• Provide government incentives to firms that deploy advanced ICT services, such as: —interestfree credit; —subsidies, attractive loans to compensate providers who deploy networks in
unprofitable areas; and —preferential tax rates.
• Invest in infrastructure and services: —fund the construction of open-access fiber optic
networks; —fund digital education initiatives; —include network conduits in road projects or
incorporate cable arrays in new electrical grids; and —support local community initiatives to
provide broad-band access. - The Global Information Technology Report 2012
The Australian Government recognised the need for action to position Australia as a global
digital leader. Their National Digital Economy Strategy is worth a study.
http://www.dbcde.gov.au/digital_economy/what_is_the_digital_economy
http://www3.weforum.org/docs/GITR/2012/GITR_Chapter1.2_2012.pdf
Further Insights
Only strong internet ecosystems can capture maximum value. The best
performers focus on four critical areas:
Promote human capital
Ease access to financial capital
Develop infrastructure
Create an attractive business environment
Public decision makers should act as a catalyst to unleash the internet’s growth
potential
All business leaders should put the Internet at the top of their strategic agenda
All stakeholders should take part in a fact-based, public-private dialogue

- Internet Matters: McKinsey and Company
http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/in
ternet_matters
Three Critical Areas for Policy
Focus
INFRASTRUCTURE
LEGISLATION AND REGULATIONS
SKILLS DEVELOPMENT
Ideas Factory – some possible ideas for the digital entrepreneur

The whole gamut :
From Webpage Developers and Facebook Managers to
Virtual Tourism – Hikes, Bike Rides, Jogging, usain bolt country training
ground – virtual run
Mobile Payment
NAMIS + - National Agricultural Marketing Information system
GFNF – mFisheries – success story in TnT
Emergency Recovery Data Centre – Trinidad – traditionally outside
hurricane belt, cheap energy to power data centres, very good
broadband infrastructure, capacity to train himan resource
Preventative health app – broadcast daily reminders and tips that
encourages healt-related actions based on health profile of user:
exercise tips; food suggestions; water breaks; medication reminders,
doctors and dentists appointments, healthy recipes; health
programme schedules (on in 15 minutes) etc
Caribbean Itunes – music and lyrics
Welectricity – energy conservation meets social networking
Fundraising agencies via SMS
Caribbean crowdfunding for locals and Diaspora
News and Entertainment App for Caribbean Diasporas
Pay per View Cable Channel for local content providers and
producers
Moko Jumbie and the Young Bob Marley Music Show for kids
Video on Demand Dance Classes
Virtual Steel Pan and Band
SMS Tests for evaluation of uptake of learning objectives of
media campaigns
All sorts of games from SMS-based to fully immersive virtual
environment experiences
Animations – Caribbean tales – music, cricket etc
Conclusion
The Digital Economy presents tremendous opportunities for the digital entrepreneur
to exploit. The emerging paradigm may be described as Society 3.0: Digital
Democracy and the Rise of the Mobile Majority. From enhanced web presence and
e-commerce; e-government and m-government; to software, mobile apps and
virtual experiences – there is a gamut of products and services with the potential for
multiple iterations serving an increasing number of sophisticated, diversified and
segmented consumers. The individual, project teams, businesses and governments
should and must conceptualize and equip themselves as entrepreneurs in this multidimensional digital economy. The new I-Entrepreneur would be competent,
connected, collaborative and co-creative. The challenge to the various types of
entrepreneurs, including governments, is to acquire and enhance the various
technical and business skills that allow them to sustainably exploit the emerging
possibilities while at the same time identify the best niches for exploitation. The
most interesting thing about the digital enterprise is that not only are there
opportunities to satisfy current and emerging needs and desires but the real
potential also exist in satisfying latent desires and more importantly create products
and services that persons do not know they wanted.
Thank You!
Set up Shop!
Digital Shop

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Caribbean Digital Economy - are you in?

  • 1. The 2nd Biennial Conference Scientific Research Council & The 3rd International Conference Caribbean WELCOME Project Theme: Science & Technology Driving Development: Competitive Edge for Caribbean The Digital Entrepreneur: Finding your Niche in the Emerging Digital Ecosphere Phillip Jackson ([email protected]; [email protected] Government of St. Vincent & the Grenadines and CCST The Grand Ballroom, Jamaica Pegasus Hotel, Kingston November 7 -8, 2012
  • 2. Entrepreneurship me say! Click to Play Link to Lyrics: http://www.azlyrics.com/lyrics/damianmarley/setupshop.html
  • 3. It pays to watch TV – other news on Nov 6th 2012 Halo has earned $3 billion for Microsoft in the past decade. 2011 Total Consumer Spend On All Games Content In The U.S. Estimated Between $16.3 To $16.6 Billion http://uk.news.yahoo.com/halo-4-game-predicted-to-earn-morethan-james-bond.html https://www.npd.com/wps/portal/npd/us/news/pressreleases/pr_120116/ Sorry Americans NO Voting on your Laptops nor Smartphones just Yet. But that was before Obama said of long voting lines: “We have to fix that!” http://www.huffingtonpost.com/2012/11/07/obama-long-linespolls_n_2086291.html http://www.kctv5.com/story/20012374/why-you-can39t-voteonlineyet?utm_source=twitterfeed&utm_medium=twitter#.UJlIi2fTyKo.fa cebook http://www.digitaltrends.com/mobile/its-the-21st-century-whyarent-we-voting-online/
  • 5. The Opportunity… Key statistical highlights: ITU data as at the end of 2011 - released June 2012 Mobile cellular: Total mobile‐cellular subscriptions almost 6 billion = global penetration of 86%. Developing countries, accounted for more than 80% of the 660 additions million new 105 countries with more subscriptions than Inhabitants. Mobile broadband: >1 billion mobile‐broadband subscriptions worldwide. Most dynamic ICT service reaching a 40% annual subscription growth in 2011. Mobile‐broadband penetration: developing world (51%). (8%) and the developed
  • 6. 144 million mobile‐broadband subscriptions were added in the BRICS (Brazil, the Russian Federation, India, China and South Africa), accounting for 45% of the world’s total subscriptions added in 2011. Internet: 2.3 billion people were online. 70% of the total households in developed countries had Internet, whereas only 20% of households in developing countries had Internet access. Total international Internet bandwidth increased seven‐fold over the last five years reaching 76’000 Gbit/s by end 2011. This equates to 34’000 bit/s per Internet user worldwide. On average, a user in Europe enjoys 25 times as much international Internet capacity as a user in Africa. Source: ITU World Telecommunication/ICT Indicators Database. © 2012 International Telecommunication Union, All Rights Reserved. Available at: http://www.itu.int/ITU-D/ict/statistics/material/pdf/2011%20Statistical%20highlights_June_2012.pdf See also: http://www.itu.int/ITU-D/ict/facts/2011/material/ICTFactsFigures2011.pdf
  • 7. J.P. Morgan expects business-to-consumer e-commerce (excluding travel) to jump from $572 billion in 2010 to over $1 trillion by 2014. The size of total worldwide e-commerce, when global business-tobusiness and consumer transactions are added together, will equate to $16 trillion in 2013 – IDI. The global market for digital products and service estimated at $4.4 trillion in 2013 - IDate, Total size of digital economy is estimated at $20.4 trillion, equivalent to roughly 13.8% of all sales flowing through the world economy. The United States remains the world’s single biggest e-commerce market, IMRG says, followed by the United Kingdom and Japan but it is only a matter of time before China, the Asian giant, becomes the single largest market in the world.
  • 8. Source: Engman 2010 Exporting Information Technology Services: In the Footsteps of India Chapter 7 of http://ipc.umich.edu/books-monographs/pdfs/stern-international-trade-servicesdeveloping-countries.pdf
  • 9. The Mobile Market With smartphones and tablets providing new platforms for software developers, an entire new class of software entrepreneurs has emerged. In April 2011, Forrester projected the mobile application market size to be $54 billion by 2015. Of this, $17 billion was for mobile application development services. Research conducted by ACT and Microsoft's TechNet shows that the app economy has created between 400,000 and 600,000 jobs. In fact, the majority (78 percent) of U.S. mobile app companies are small businesses, according to a survey conducted by the Association for Competitive Technology (ACT.
  • 10. The Rationale 2B+ Internet users worldwide Internet accounts for 3.4% of GDP 21% of GDP growth in the last 5 years 2.6 jobs created for 1 job lost 75% of Internet impact arises from traditional industries 10% increase in productivity for small and medium businesses from internet usage They grow and export 2x as much as others Up to €20 per internet user per month of consumer surplus Source: McKinsey and Company http://www.mckinsey.com/features/sizing_the_internet_economy
  • 11. Our ICT Standing in the World? – We are loosing ground! Name of Index - Source Year Current Rankings / Previous Rankings Jamaica St. Lucia ICT Development Index - ITU 2011 89 (3.49) 84 (3.42) 64 (4.49) 61 (4.36) Trinidad and Tobago 61 (4.57) 60 (4.42) Digital Economy Index - EIU 2010 44 (5.21) - 48 (4.98) Networked Readiness Index - WEF 2012 74 (3.86) 73 (3.78) - 60 (3.98) 63 (3.83) E-Government Development Index - UNDESA 2012 108 (0.4552) 89 (0.4467) 90 (0.5122) 88 (0.4471) 67 (0.5731) 67 (0.4806) Digital Opportunity Index - ITU 2007 55 (0.51) 52 (0.47) 73 (0.46) 68 (0.43) 59 (0.50) 57 (0.45) Source: Compiled by Author from following sources EIU: http://www-935.ibm.com/services/us/gbs/bus/pdf/eiu_digital-economy-rankings2010_final_web.pdf ITU: http://www.itu.int/ITU-D/ict/publications/idi/material/2012/MIS2012_without_Annex_4.pdf http://www.itu.int/osg/spu/publications/worldinformationsociety/2007/WISR07_full-free.pdf http://www.itu.int/osg/spu/publications/worldinformationsociety/2006/world.pdf WEF: http://www3.weforum.org/docs/Global_IT_Report_2012.pdf
  • 12. Figure 1: The Evolved Networked Readiness Index structure Source: WEF: http://www3.weforum.org/docs/Global_IT_Report_2012.pdf
  • 14. The Digital Economy and the Digital Entrepreneur The digital economy is the global network of economic and social activities that are enabled by platforms such as the internet, mobile and sensor networks. —Executive Summary, Australia's Digital Economy: Future Directions. Digital Entrepreneurship encompasses the diverse opportunities generated by the Internet, World Wide Web, mobile technologies, and new media, such as: dot-com companies [that boomed then busted after the Internet was opened for business]; the fluid army of “ebay entrepreneurs”[and now “Qbidders” who traffic their goods] with little overhead cost by using the digital infrastructure…; the wave of “web 2.0” initiatives where companies or individuals develop new business models based upon the growth of social networks and mobile technologies; and, the development of weblogs (“blogs”) that have credibly begun to rival traditional media firms. http://www.dbcde.gov.au/__data/assets/pdf_file/0006/117681/DIGITAL_ECONOMY_FUTURE_DIRECTIONS_FINAL_REP ORT.pdf http://www.hicss.hawaii.edu/bp43/IN6.pdf
  • 16. The State as Entrepreneur How governments can facilitate ICT convergence: • Reform policies to promote competition and remove investment barriers: —remove restrictions on foreign ownership of licenses; —adopt rules to provide for infrastructure sharing of towers, ducts, and support facilities; —add mechanisms for managing radio-frequency spectrum; —encourage wireless broadband providers to enter small local service areas; — streamline the process for accessing rights of way and pole attachments; and —monitor dominant operators. • Provide government incentives to firms that deploy advanced ICT services, such as: —interestfree credit; —subsidies, attractive loans to compensate providers who deploy networks in unprofitable areas; and —preferential tax rates. • Invest in infrastructure and services: —fund the construction of open-access fiber optic networks; —fund digital education initiatives; —include network conduits in road projects or incorporate cable arrays in new electrical grids; and —support local community initiatives to provide broad-band access. - The Global Information Technology Report 2012 The Australian Government recognised the need for action to position Australia as a global digital leader. Their National Digital Economy Strategy is worth a study. http://www.dbcde.gov.au/digital_economy/what_is_the_digital_economy http://www3.weforum.org/docs/GITR/2012/GITR_Chapter1.2_2012.pdf
  • 17. Further Insights Only strong internet ecosystems can capture maximum value. The best performers focus on four critical areas: Promote human capital Ease access to financial capital Develop infrastructure Create an attractive business environment Public decision makers should act as a catalyst to unleash the internet’s growth potential All business leaders should put the Internet at the top of their strategic agenda All stakeholders should take part in a fact-based, public-private dialogue - Internet Matters: McKinsey and Company http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/in ternet_matters
  • 18. Three Critical Areas for Policy Focus INFRASTRUCTURE LEGISLATION AND REGULATIONS SKILLS DEVELOPMENT
  • 19. Ideas Factory – some possible ideas for the digital entrepreneur The whole gamut : From Webpage Developers and Facebook Managers to Virtual Tourism – Hikes, Bike Rides, Jogging, usain bolt country training ground – virtual run Mobile Payment NAMIS + - National Agricultural Marketing Information system GFNF – mFisheries – success story in TnT Emergency Recovery Data Centre – Trinidad – traditionally outside hurricane belt, cheap energy to power data centres, very good broadband infrastructure, capacity to train himan resource Preventative health app – broadcast daily reminders and tips that encourages healt-related actions based on health profile of user: exercise tips; food suggestions; water breaks; medication reminders, doctors and dentists appointments, healthy recipes; health programme schedules (on in 15 minutes) etc Caribbean Itunes – music and lyrics
  • 20. Welectricity – energy conservation meets social networking Fundraising agencies via SMS Caribbean crowdfunding for locals and Diaspora News and Entertainment App for Caribbean Diasporas Pay per View Cable Channel for local content providers and producers Moko Jumbie and the Young Bob Marley Music Show for kids Video on Demand Dance Classes Virtual Steel Pan and Band SMS Tests for evaluation of uptake of learning objectives of media campaigns All sorts of games from SMS-based to fully immersive virtual environment experiences Animations – Caribbean tales – music, cricket etc
  • 21. Conclusion The Digital Economy presents tremendous opportunities for the digital entrepreneur to exploit. The emerging paradigm may be described as Society 3.0: Digital Democracy and the Rise of the Mobile Majority. From enhanced web presence and e-commerce; e-government and m-government; to software, mobile apps and virtual experiences – there is a gamut of products and services with the potential for multiple iterations serving an increasing number of sophisticated, diversified and segmented consumers. The individual, project teams, businesses and governments should and must conceptualize and equip themselves as entrepreneurs in this multidimensional digital economy. The new I-Entrepreneur would be competent, connected, collaborative and co-creative. The challenge to the various types of entrepreneurs, including governments, is to acquire and enhance the various technical and business skills that allow them to sustainably exploit the emerging possibilities while at the same time identify the best niches for exploitation. The most interesting thing about the digital enterprise is that not only are there opportunities to satisfy current and emerging needs and desires but the real potential also exist in satisfying latent desires and more importantly create products and services that persons do not know they wanted.
  • 22. Thank You! Set up Shop! Digital Shop