Case kaufmann ENG
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The document outlines a communications plan for a first-tier construction company to position itself as a reference in architecture and design. It involves launching a new brand called Spazio K, highlighting major projects and partnerships, and establishing relationships with the press. This will be done through brainstorming with architects, preparing a campaign for the press, and tailored actions for opinion makers with the goals of generating 60 articles, leads for clients, and positive visibility over three months.
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Case kaufmann ENG
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- 2. First-tier construction company 50 years of market experience Active in the segments of real estate, reforms, architecture and design Position the group as a reference in the segment of architecture and design with the launch of the Spazio K brand Highlight the main projects and strategic partnerships Establish relationship with the Press
- 3. Brainstorming with team of architects to define an innovative approach to take the projects to the market Preparation of campaign and teasers for the Press Tailor-made actions for opinion makers In three months 60 articles Generation of leads for client Positive visibility