Case Study: Big Basket Dark Stores
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The document outlines the concept and advantages of dark stores, which are transformed retail spaces serving as e-commerce fulfillment centers. It uses Big Basket as a case study, showcasing its successful adoption of dark stores for efficient delivery services in India. The future of dark stores is described as promising, given their role in enhancing delivery speed and reducing operational costs.
Case Study: Big Basket Dark Stores
- 1. Case Study: Big Basket Dark Stores Your Retail Coach
- 2. Your Retail Coach Your Retail Coach
- 3. TABLE OF CONTENTS Introduction 01 Advantages of dark stores 02 Conclusion 05 Look into Future 04 Big Basket 03 Your Retail Coach
- 5. • The dark stores are traditional retail stores or supermarkets that have been transformed into e commerce warehouses or local fulfillment or distribution centers • Dark stores are currently in vogue in grocery, apparel, footwear, consumer durables, and home goods retailing globally • These D2C (Direct-to-Consumer) entities provide a hassle- free shopping experience to the discerning customer through a dark store online ordering process. Dark Stores Meaning INDEX Your Retail Coach
- 6. Functionality Details • These stores are not open to end consumer • Buyer can browse through these dark stores with the help electronic media & mobile friendly application • They offer a near real-time view of the product shelves • He can then make a web-based purchase through these digital shopping platforms • The purchased products promptly home delivered or collected by the buyer from a pre-chosen location. INDEX Your Retail Coach
- 7. A dark store set up is generally near demand-centric populated neighborhoods or areas. For retail segments like apparel, footwear, and durables, they could be even be located on the city outskirts. The dark stores concept consists of the setting up of mid-size local warehouses for storing, sorting, and managing orders, facilitating quick and cost-effective picking and easier automation. Dark Store Setup INDEX Your Retail Coach
- 8. Advantages Of Dark Stores 02 INDEX Your Retail Coach
- 9. Closer to customers, easily catering to larger areas Higher product stock variety and availability Reduced operational costs Efficient customer service Advantages Of Dark Stores INDEX Your Retail Coach
- 10. Big Basket 03 INDEX Your Retail Coach
- 11. • One of India’s leading online grocery hypermarkets • Big Basket was founded in 2011 by Hari Menon, V S Sudhakar, Vipul Parekh, V S Ramesh, and Abhinay Choudhari and is headquartered in Bangalore • Valued at $1.8 billion as of 2020, the company currently operates in 30 Indian Cities. • It has more than 20,000 products and 1,000 brands in its online catalogue. Big Basket : An Introduction INDEX Your Retail Coach
- 12. Big Basket Rejigged Business Model • Procurement • Supply chain Management • Logistics • Consumer service Big Basket Dark Stores thus essentially follows a hybrid model combining: • Inventory led wholesale approach • Hyper-local procurement strategy INDEX Your Retail Coach For end consumers, Big Basket is essentially a delivery platform, while from the business perspective, the company covers everything:
- 13. Big Basket Dark Stores Concept • The dark store model was initially conceptualized by Big Basket back in 2015 • They use this model by which they provide express delivery option to their customers • These warehouses would also help them to make a foray into the smaller towns • 10 such warehouses in each metro city in its network, and one each in 50 smaller towns INDEX Your Retail Coach
- 14. Big Basket’s Dark Stores India Delivery Framework The online fulfillment center or dark stores business model has allowed Big Basket to deliver in three formats: • Express’ delivery in 90 minutes • Normal (same day or next day) delivery • Irrespective of number or size is delivered in a maximum time of three hours after placing the order INDEX Your Retail Coach
- 15. BB Daily, BB Instant & BB Beauty Store Since the middle of 2018 or so, Big Basket has also launched three new businesses: • BB Daily • BB Instant • Beauty Store. In BB Daily, buyers can subscribe for essential groceries like milk, fruits, and vegetables, bread, dairy, eggs, breakfast cereals, etc. Beauty Store is available on the Big Basket main app and consists of exclusive personal, skincare, and beauty products. INDEX Your Retail Coach
- 16. Look into Future 04 INDEX Your Retail Coach
- 17. • With more than 10 million customers, Big Basket turned profitable during the nationwide COVID-19 lockdown in 2020, expecting to nearly double its revenues to $1 billion in the financial year ending March 2021. • Despite cut-throat competition from arch-rivals Amazon, Gofers, and Flipkart, along with countless other local digital supermarkets. • The company had around 2,000 SKUs for in-house brands in 2020, which it expects to increase to 2,500 by the end of FY21. The future looks promising INDEX Your Retail Coach
- 19. Conclusion • Dark stores helps you in speedy deliveries, which is the most important factor in this industry to compete. • Dark stores have bright future. • Whole world is pivoting towards dark stores rapidly. • They help startups in assets lite model. INDEX Your Retail Coach
- 20. FOR MORE DETAILS:- To know more about " Big Basket Dark Store Strategy ", visit: ▪ https://www.yourretailcoach.in/case-study-big-basket-dark-stores/ ▪ For India & South Asia: https://www.yourretailcoach.in/ ▪ For Dubai & Middle East: https://www.yourretailcoach.ae/ ▪ For Africa: https://www.yourretailcoach.africa/ ▪ Business Process Xperts: https://www.businessprocessxperts.com/ INDEX Your Retail Coach
- 21. INDEX THANKS! ● Your Retail Coach ● Email: [email protected] Your Retail Coach