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THE
SUBTLE
CRO ART
OF NOT
GIVING
A F CK
A COUNTERINTUITIVE APPROACH
TO LIVING A GOOD LIFE AS CRO-SPECIALIST
LUCIA VAN DEN BRINK
#1
Conversion
Hotel
Bestseller
PROLOGUE
“Who you are
is defined by what you’re
willing to struggle for.”
– Mark Manson
CHAPTER 1
Care less
CBA
BA
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CHAPTER 2
The Value of Suffering
Heatmaps
August October
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A
B
CHAPTER 3
You are not special
Back
CH2019 keynote: Lucia van den Brink - Keynote pitch winner
A B
NO-
BRAINER
CHAPTER 4
You are wrong about
everything (but so am I)
Chunking
A B
CHAPTER 5
Failure is the way forward
Widgets
Needed more focus
BA
CHAPTER 6
Happiness is a problem
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CHAPTER 7
The importance
of saying no
FOOTNOTES
THE
SUBTLE
CRO ART OF
NOT
GIVING
A F CK
LUCIA VAN DEN BRINK
#1
Conversion
Hotel
Bestseller
THANK YOU!

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