Cloud computing
- 1. 1. Cloud Computing Cloud Computing Basic & Market Overview
- 2. “ What is Cloud Computing? An emerging computer paradigm where data and services reside in massively scalable data centers in the cloud and can be accessed from any connected devices over the internet.”
- 3. Cloud Computing Source: *K. Jeffery and B. Neidecker-Lutz: „The Future of Cloud Computing, Opportunities for European Cloud Computing beyond 2010”. Expert Group Report, January 2010.
- 4. Types of Cloud Computing Source: *Michael Hogan, Fang Liu, Annie Sokol, Jin Tong, NIST Cloud Computing Standards Roadmap – Version 1.0, Special Publication 500-291, NIST Cloud Computing Standards Roadmap Working Group, July 5, 2011. #Software as a Service (SaaS) Allows the consumer to use the provider’s applications running on a cloud infrastructure. The applications are accessible from various devices through a thin client interface. The consumer does not manage or control the underlying cloud infrastructure. #Platform as a Service (PaaS) Allows the consumer to deploy custom applications to the cloud infrastructure. The applications are created using languages and tools supported by the provider. The consumer only has control over the deployed applications and possibly their hosting environment configurations. #Infrastructure as a Service (IaaS) Allows the consumer to provision processing, storage, network, and other basic computing resources. The consumer is able to deploy and run arbitrary software (ranging from OS to applications). The consumer only has control over operating systems, storage, deployed applications, and possibly limited control to select networking components e.g., host firewalls.
- 5. Cloud Computing Market Overview - 2016 35 Billion $ Combined revenue from Public & Private cloud Infrastructure , Whoa! That’s a big number, in 2015. 50 Billion $ Source: Forbes http://www.forbes.co m/sites/louiscolumb us/2016/03/13/round up-of-cloud-computin g-forecasts-and-mark et-estimates-2016/#2 935ee0874b0 Combined revenue from Public & Private cloud Infrastructure, in 2016 228 Billion $Estimated market size in 2026
- 6. Sneak Peek at Top 5 Players Source: http://www.crn.com/slide-shows/cloud/300079669/keeping-up-with-the-clo ud-top-5-market-share-leaders.htm/pgno/0/2 Amazon Commands 31% of Market Share in Cloud Computing Microsoft – Azure Cloud 9 % Market Share IBM IBM's SoftLayer public cloud, BlueMix PaaS 7 % Market Share Google - Cloud Platform 4 % Market Share Salesforce – SaaS Cloud Platform 4 % Market Share
- 7. Role of Intellectual Property Services in Software Technology Protection Case Study - Amazon
- 8. Share of Cloud Computing Patents by Major Companies Source: http://www.ipwatchdog.com/2015/05/01/modest-patent-portfolio-amazon-web-services/id=57252/
- 9. Why Invest in Intellectual Property ❏ Investment in Technology & Software Improvements needs to be protected through Patents & other forms of IP protections. ❏ Use of IP Portfolio for Defense & Offensive Purposes ❏ Market Revenue from Patent Licensing & Selling Transaction opens another line of revenue source ❏ Enjoy monopoly over a technology Being a Market Player in Cloud Computing domain, Amazon understands the need to invest in protecting its inventions and proprietary technologies through patents
- 10. Amazon Looking to Expand Its Patent Portfolio – What Strategy ? Understand the Domain Identify & Preparing a Taxonomy Identify Keywords, US Classes & DWPI/IPC Classes Step 1: Perform a comprehensive Technology Landscape to identify Key Market Player & their Patent Portfolio. Patent Acquisition Mining Patents & preparing the Landscape US Class DWPI /IPC Keyw ords
- 11. Amazon Looking to Expand Its Patent Portfolio – What Strategy ? Visualize Step 2: Visualize the Landscape Results & Identify Key Targets -Distribution of Assets across Sub-Technology Domains. -Identify Major assignees/companies -Year-wise filling trends -Distribution of IP based on Patent Status (Granted / Application) -Top 10 US/IPC Class-wise Distribution -Heat Map showing distribution of Assets -Major Inventors Patent Acquisition
- 12. Amazon Looking to Expand Its Patent Portfolio – What Strategy ? Step 3: Amazon to identify technology white spaces where it lacks patent For Example – With Focus on Amazon AWS, Amazon has a strong portfolio on the Managed Storage domain, however, Virtualization is one of the area where it lacks patents in, Patent Acquisition Identify White Spaces
- 13. Amazon Looking to Expand Its Patent Portfolio – What Strategy ? Step 4: Identify Key Patent in identified Technology Sub-Domain (Virtualization) - (Manual) Deriving Business value of a patent & using B-Ranks. -(Automated) Deriving /Evaluating the strength of a patent (broadness & commercial applicability) & using T-Ranks - (Automated) Ranking patents based on multiple parameters For Example - No. of Forward Citations + - No. of Backward Citations - - No. of Geographies + - Claim Length - - No. of Claims - - Litigation Status + - No. of available years of enforceability + Patent Acquisition Patent Ranking
- 14. Amazon Looking to Expand Its Patent Portfolio – What Strategy ? Step 5: Top Ranked Patents identified for potential acquisition - (Manual) Deriving Business value of a patent & using B-Ranks. -(Automated) Deriving /Evaluating the strength of a patent (broadness & commercial applicability) & using T-Ranks - (Automated) Ranking patents based on multiple parameters For Example - No. of Forward Citations + - No. of Backward Citations - - No. of Geographies + - Claim Length - - No. of Claims - - Litigation Status + - No. of available years of enforceability + Patent Acquisition Patent Ranking
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