SlideShare a Scribd company logo
© 2010 Cisco and/or its affiliates. All rights reserved. 1© 2010 Cisco and/or its affiliates. All rights reserved. 1
Lauren Cooney
Sr. Director, Software Market & Developer Strategy
Cisco Systems
lauren.cooney@cisco.com
www.twitter.com/lcooney
Your Dev Team Just Became the New CIO
The Changing Development Landscape & How to Make It Work For You
September 2012
© 2010 Cisco and/or its affiliates. All rights reserved. 2
A Little Bit About Me
Background:
 Venture Capital
 Developer Community: BEA Systems
 IBM: Open Source, APIs, Mashups & Big Data
 Microsoft: Make Web Not War
 Juniper Networks: Built Developer Network, Product Mktg (SW)
 Cisco Systems: Champion the User & Great Experiences with New
Software, Open Source & Development Communities
What’s My Job?
 Help Cisco Empower Users with New Software
Opportunities, Technologies & Products.
 Give our customers, developers (internal & external) great
experiences with Cisco, our products, and help them learn
about new & emerging technologies.
 Help Shift Culture Internally to More Actively Support the
Changing Need of Our Current & Future Customer Base.
 Raise a little bit of hell every once in awhile (fight the good
fight for the community).
© 2010 Cisco and/or its affiliates. All rights reserved. 3
On The Agenda
 Ground Rules
 Inside & Outside Your Business
 The Changing Ecosystem
 Digging into the Data
 Real World Examples
 How Do We Tackle This?
 Summary Courtesy Hugh McLeod, Gaping Void
© 2010 Cisco and/or its affiliates. All rights reserved. 4
Ground Rules
 I Will Not Be Giving a Pitch
 Ask Questions
 Feel Free to Debate
 Ask More Questions
 Follow-up! (lauren.cooney@cisco.com)
© 2010 Cisco and/or its affiliates. All rights reserved. 5
Technology Shifts, But Needs Are the Same.
Not Enough Time, Money, or Headcount. About That Revenue…
 Systems & Storage “As-A-
Service”
On/Off Premise
 More Business is Better Than
Bottom Lines.
 Data Management &
Analysis
 Development in Multiple IT
Departments & on Front-End
(Dev, Marketing, Sales)
 On-Demand Requests
Inside Your Business Outside Requirements
 On-Demand Requests
 Faster Services, Sites
 Yesterday is Too Late
 Real Time/Always On
 The Computer is in Your
Pocket.
 3rd Party Development or
Access to Your Platforms and
Information.
 Buying Your Services, As A
Service (it better work).
© 2010 Cisco and/or its affiliates. All rights reserved. 6
There’s A New Sheriff In Town
 It’s Not An Evolution, It’s A Transformation with more
buying power than ever before.
 Democratization & Flattening of IT (Developers
Choose, Not Their Managers, Not the CIO)
 More Developers than ever before are empowered
to spend in the $10K to $50K price-range.*
 Shift of business responsibility & revenue growth to
developers vs. full IT organization.
 Saving Money is Good. Growing the Business is
Better.
 Cross Platform Tooling Wins, with Choice of
Languages, Tools, Integration into Existing Systems
Required.
 Dev/Ops, No-Ops, Continuous Dev, Test, Deploy at
Speed Business versus Systems move.
The Developer Elite Emerges as New & Empowered Decision Makers
6
*Evans Data, 2011
© 2010 Cisco and/or its affiliates. All rights reserved. 7
The Flattening of IT Leads to Increasing Demands
On the Business, On You, On Your Team.
 How Fast You Can Deliver It, And Will it Cost
Me?
 Does it Integrate Well with
Systems/Applications I Already Have?
 Can I use Tools & Languages I Already Know?
 How Can I Access It and When?
 How Smart Is It, and is it Raw Data or
Information?
 How Can I Control It, Secure It (If At All
Possible)?
 How Can I Drive New Revenue From This?
© 2010 Cisco and/or its affiliates. All rights reserved. 8Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 8
The New Developer Demands
Vendors Need to Step Up The Game
© 2010 Cisco and/or its affiliates. All rights reserved. 9Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 9
―How Can I Configure a
Router, A Firewall, A Load
Balancer, Server & Storage
through APIs?‖
© 2010 Cisco and/or its affiliates. All rights reserved. 10Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 10
―…the Web is inherently cross-
platform. That‘s the whole point
of the Web: Ubiquitous access
to information.‖
Majd Taby, Software Engineer, Strobe (Acq. By Facebook); former Apple UX Engineer)
© 2010 Cisco and/or its affiliates. All rights reserved. 11
Marc Andreessen, 2007
―A ‗platform‘ is a system that can be programmed
and therefore customized by outside developers —
users — and in that way, adapted to countless
needs and niches that the platform‘s original
developers could not have possibly
contemplated, much less had time to
accommodate…‖
―The key term in the definition of platform is
‗programmed‘. If you can program it, then it’s a
platform. If you can’t, then it’s not.‖
© 2010 Cisco and/or its affiliates. All rights reserved. 12
Everything is Becoming
Programmable
Your Development Team is
Leading This Revolution
© 2010 Cisco and/or its affiliates. All rights reserved. 13
IT is Flattening… and the
DIY Economy is Incoming
Developers Have More Buying Power
Thank Ever Before (up to $50K)
Most Fall into the $10K bucket…
But recurring revenue & credit card
swipes under $500 price point will win.
© 2010 Cisco and/or its affiliates. All rights reserved. 14
The Long Tail Effect
It‘s Not the Big Guys Fueling these Changes
 Start-up Culture Fueling the Dev/Ops &
No/Ops Culture
 Ownership of Code is Pride in What You
Deliver. It increases morale, allows everyone to
be part of something big (versus just ―the
engineers‖ or ―operations‖ or ―test‖).
 Given history, this will repeat itself with
spending responsibility, increasing choice of
products & technologies, and fuel demand for
CIOs to hire in developers that aren‘t afraid to
make the tough decisions (But better be good
at it).
Image: The Wired Blog: The Long Tail
© 2010 Cisco and/or its affiliates. All rights reserved. 15
APIs, Tooling Consistency &
Developer User Experience Matter Most (DX)
In DIY Economy:
• Users & Developers both demand ease of
use, tools they already know how to
use, easy to access/free/open source
solutions and something that they can get
jump-started on in under 5 minutes…
• PS: If your download or sw install (or online
offer) takes more than 5-10 minutes to
acquire, you‘ve lost a customer.
Image via Softwareas.com/KISS
© 2010 Cisco and/or its affiliates. All rights reserved. 16
The Evolution of Developer Experience
IT is Flattening. Experience is Demand, not Ask.
 It‘s likely your free software will *not* be used if downloaded.
 Only 55% of developers manage to evaluate just 50% of the software they
download.
 In order to get your software used, ensure that the user experience is consistent
from beginning to end
 Download
 Install
 Deploy
 Must be Free
 Do *not* underestimate the install experience. Majority of software users stop
trying to use a product if it can‘t/won‘t install properly or does not have baseline
requirements most developers use.
© 2010 Cisco and/or its affiliates. All rights reserved. 17
User Experience Must Be Delivered.
• Developers, Engineers, and Technical roles alike are expecting better user experiences
across their entire IT & development infrastructure now more than ever before.
• With the flattening of IT, skill-sets are evolving and developers expect easier & better
ways to build, automate & extend across not just one level of business anymore, but
their entire infrastructure.
• Will It Run? What About Uptime?
It‘s about how fast, how stable, how secure. Features come second. If your product usability & features are
robust (must be coupled together) you will get more revenue for your product.
• It‘s not about the technology going away… it‘s about the evolution of how people want to
build and are utilizing products, services, and more in new ways to meet their business
needs
Companies Need to Deliver on Their Products
Based on How Users Want to Experience Them.
© 2010 Cisco and/or its affiliates. All rights reserved. 18
Community Comes First
Drive Free, Create the Base… then Provide Upsell Features/Functionality for those
who require it… and consult your User Base when Planning your Rev Model.
Free or Open Source; Build the
Community first & the Revenue
Will Come Later
The Better You Bundle, The
More You *Will* Sell.
Price per Usage Increasingly
Popular (because it can be as
simple as a Credit Card Swipe)
© 2010 Cisco and/or its affiliates. All rights reserved. 19
Word of Mouth
―The #1 Thing You
Need to Grow‖
Picture Courtesy HBR
© 2010 Cisco and/or its affiliates. All rights reserved. 20
―An Organization‘s Ability To
Learn, and Translate that Learning
Into Action Rapidly, Is the Ultimate
Competitive Advantage‖
Jack Welch
© 2010 Cisco and/or its affiliates. All rights reserved. 21
Real World Use Case: Microsoft
© 2010 Cisco and/or its affiliates. All rights reserved. 22
Successful Results Mean
Connecting the Dots…
Web Platform Installer:
- For Server, IIS, DB, Frameworks & More
- All Tools (Visual Studio, Azure SDKs, VWD, Dev Kits)
- Multiple Products, Multiple Languages
- System Check for Quality Install
- Re-Run to Get Quick Upgrades
- One Installer Download = Multiple Products Inside, Click to
Choose SDK, Language, Preferences.
- Free; No Support Costs (Community Support) or Low Cost
© 2010 Cisco and/or its affiliates. All rights reserved. 23
Let‘s Take a Quick Look at Cisco Today… and Tomorrow.
© 2010 Cisco and/or its affiliates. All rights reserved. 24
Smarter Technologies, Cross-Platform & Serviceable (Everything is Programmable)1
Create a consistent (amazing) user experience with common software components & features2
All the features you love across Platforms & ability to extend them further3
Consistent delivery of services & new technologies; improved scalability4
Reduce time to integrate new software, new features, improve deployment times5
Integrate into existing environments while using the language you know & tools you choose6
UserExperienceDelivered
Serviceable,Deployable,Scalable.
CrossPlatform&Consistent
How We’re Changing OUR Thinking
© 2010 Cisco and/or its affiliates. All rights reserved. 25
Powerful & Intelligent User Experience for Everyone.
All Platforms. Delivered.
All Cisco Routers & Switches
Cross-Platforms
APIs & Web Services
Programmability
Integrated, Extensible
Services
 Rapid App/Service Creation
 Easier & Web Friendly Interfaces
 Accessibility To Data
 Language & Tool Choice
 Code Re-Use, Consistent Features
 Modular & Flexible Components
 All Technology, All Platforms
 Release Simplification
Physical & Virtual
 Add-on versus Replace
 Integration & Interoperability
 Build on Current Investments
Existing Environments & Apps
 Real-Time & On Demand Access
 Extension to New Business Platforms
 Extension to New Users, With Control
© 2010 Cisco and/or its affiliates. All rights reserved. 26
Support Your Customers & Meet Their Needs
 Move to support Open projects in addition to Standards bodies.
 Open Source
 GitHub
 Code Contributions across vendor-boundaries
 Learning Paths & Integrating Products into What Customers Already Use
 Tooling
 Open Source & Proprietary
 Focus on User Experience: Either Tools users know how to use or amazing user experiences
 Ensure it works across all platforms (versus limited based on ―user type‖)
Software Delivery
 New Delivery Models & Methodologies
 Terminology Shift (Beta, GA, Releases to Web… more releases, more often, more agile)
 Free/Freemium
© 2010 Cisco and/or its affiliates. All rights reserved. 27
Make Your Users Successful… Always
The #1 Rule
 Your Users Will Always Be Evolving… and that‘s okay. Just Make Sure You
Bring them along with you for the ride as your company shifts for their benefit.
 The number one job I focus on is ensuring our users are successful
today, tomorrow, and in the next 5-10 years.
Sometimes it‘s uncomfortable. Well, change is, but it‘s also necessary.
Embrace it.
 You are not only looking to ensure your customers as users are successful –
but also your own development teams.
As you evolve with new methods, technologies, practices, ensuring
transparency each step of the way is critical.
© 2010 Cisco and/or its affiliates. All rights reserved. 28
In Summary
It‘s Always About Your Users – Internally & Externally
Allow Your Development Teams to Be Creative.. Word Will Spread
Deliver Amazing User Experiences, from Software Product Itself to Download & Deploy.
Think About Software Distribution from the Outside In… How Do You & Your Teams Want
to Consume, then Use that As Your Model for Your Customers
Community Comes First, Then Revenue. Always.
Take Risks. Let Your Dev Team Do More. So You Have Time to Focus on the Business.
© 2010 Cisco and/or its affiliates. All rights reserved. 29
Thank you.
Lauren Cooney
Sr. Director, Software Strategy
Cisco Systems
Twitter: @lcooney

More Related Content

What's hot (20)

PDF
Dev ops
Eman Abdelmohsen
 
PPTX
The Cloud Native Journey with Simon Elisha
Chloe Jackson
 
PDF
Cloud Foundry Summit 2015: A Year of Innovation: Cloud Foundry Lessons Learned
VMware Tanzu
 
PDF
Evolving to Cloud-Native - Nate Schutta (1/2)
VMware Tanzu
 
PDF
DevOps in the Real World: Know What it Takes to Make it Work
VMware Tanzu
 
PPTX
Why commercetools APIs are Differentiated
Kelly Goetsch
 
PPTX
Tectonic Summit 2016: It's Go Time
CoreOS
 
PDF
Next Generation Vulnerability Assessment Using Datadog and Snyk
DevOps.com
 
PPTX
Enabling application portability with the greatest of ease!
Ken Owens
 
PPTX
Multi-tenancy: A Core commercetools Differentiator
Kelly Goetsch
 
PPTX
Focusing on What Matters
VMware Tanzu
 
PDF
Bi-modal IT: Bridge Traditional and Agile IT Services by Michal Svec, SUSE
Docker, Inc.
 
PPTX
DevOps, containers & microservices: Separating the hype from the reality
Donnie Berkholz
 
PDF
Who's Who in Container Land
Mike Kavis
 
PPTX
Intel Cloud Foundry and OpenStack
Silicon Valley Cloud Foundry Meetup
 
PPTX
Is Private Cloud Right for Your Organization
Dave Roberts
 
PPTX
Reimagining Customer Experiences Utilizing Pivotal Cloud Foundry
VMware Tanzu
 
PPTX
No you are not a DevOps engineer (revisted)
Mike Kavis
 
PPTX
Extreme IoT Games
Mike Kavis
 
PPTX
Driving Enterprise Architecture Redesign: Cloud-Native Platforms, APIs, and D...
Chris Haddad
 
The Cloud Native Journey with Simon Elisha
Chloe Jackson
 
Cloud Foundry Summit 2015: A Year of Innovation: Cloud Foundry Lessons Learned
VMware Tanzu
 
Evolving to Cloud-Native - Nate Schutta (1/2)
VMware Tanzu
 
DevOps in the Real World: Know What it Takes to Make it Work
VMware Tanzu
 
Why commercetools APIs are Differentiated
Kelly Goetsch
 
Tectonic Summit 2016: It's Go Time
CoreOS
 
Next Generation Vulnerability Assessment Using Datadog and Snyk
DevOps.com
 
Enabling application portability with the greatest of ease!
Ken Owens
 
Multi-tenancy: A Core commercetools Differentiator
Kelly Goetsch
 
Focusing on What Matters
VMware Tanzu
 
Bi-modal IT: Bridge Traditional and Agile IT Services by Michal Svec, SUSE
Docker, Inc.
 
DevOps, containers & microservices: Separating the hype from the reality
Donnie Berkholz
 
Who's Who in Container Land
Mike Kavis
 
Intel Cloud Foundry and OpenStack
Silicon Valley Cloud Foundry Meetup
 
Is Private Cloud Right for Your Organization
Dave Roberts
 
Reimagining Customer Experiences Utilizing Pivotal Cloud Foundry
VMware Tanzu
 
No you are not a DevOps engineer (revisted)
Mike Kavis
 
Extreme IoT Games
Mike Kavis
 
Driving Enterprise Architecture Redesign: Cloud-Native Platforms, APIs, and D...
Chris Haddad
 

Viewers also liked (7)

PPTX
Interop 2013: Network Intelligent Applications & Driving Smarter Business wit...
Lauren Cooney
 
PPTX
Cisco & Open Source
Lauren Cooney
 
PDF
Building A Winning Strategy For Open Source Company Beijing Nov2009
OpenSourceCamp
 
PDF
"IBMs Open Source Strategy" by Adam Jollans @ eLiberatica 2009
eLiberatica
 
KEY
Building an Open Source Application Strategy
Acquia
 
PPTX
Open Source as an Element of Corporate Strategy
Black Duck by Synopsys
 
PPTX
EMC World 2016 - cnaITL.01 Adopting An Open Source Strategy
{code}
 
Interop 2013: Network Intelligent Applications & Driving Smarter Business wit...
Lauren Cooney
 
Cisco & Open Source
Lauren Cooney
 
Building A Winning Strategy For Open Source Company Beijing Nov2009
OpenSourceCamp
 
"IBMs Open Source Strategy" by Adam Jollans @ eLiberatica 2009
eLiberatica
 
Building an Open Source Application Strategy
Acquia
 
Open Source as an Element of Corporate Strategy
Black Duck by Synopsys
 
EMC World 2016 - cnaITL.01 Adopting An Open Source Strategy
{code}
 
Ad

Similar to The Developer is the New CIO: How Vendors Adapt to the Changing Landscape (20)

PDF
Innovation at Meraki
Cisco Canada
 
PPTX
Digital Transformation - Cisco's Journey
Cisco Canada
 
PPTX
What the business thinks about
DevOps4Networks
 
PPTX
CA Technologies Survive and Thrive in the Application Economy- August 2014
JAX Chamber IT Council
 
PDF
Cisco SMB Business Advantage Now Breakfast Club.pdf
rnr32119
 
PDF
Who says Elephant Can't Dance?
Anand Sharma
 
PPTX
Innovate Faster! 6 Steps to Daily Software Releases
Victoria Livschitz
 
PDF
Fast IT Mariano O'Kon, Cisco Live Cancun 2014
Felipe Lamus
 
PPTX
Implementing Fast IT Deploying Applications at the Pace of Innovation
Cisco DevNet
 
PDF
Cisco IT Service Transformation
Cisco Russia
 
PDF
Cisco Connect Halifax 2018 Accelerating the secure digital business through...
Cisco Canada
 
PPTX
Keeping Technology Current: A Driver for Change
Cisco Canada
 
PDF
Cisco connect winnipeg 2018 accelerating the secure digital business throug...
Cisco Canada
 
PPTX
Rising Above the Noise: Continuous Integration, Delivery and DevOps
IBM UrbanCode Products
 
PPT
Cisco Strategic Profile
sezzzwho
 
PPTX
Devs are from Mars, Ops are from Venus, Maish Saidel-Keesing, Cisco
DevOpsDays Tel Aviv
 
PPTX
Devs are from Mars, Ops are from Venus
Maish Saidel-Keesing
 
PPTX
Why DevOps Matters To The CIO
benjaminwootton
 
PPTX
BASE Group platform deck
Sharon Turnoy, Senior Communications Manager
 
PDF
Cisco Connect Ottawa 2018 dev net
Cisco Canada
 
Innovation at Meraki
Cisco Canada
 
Digital Transformation - Cisco's Journey
Cisco Canada
 
What the business thinks about
DevOps4Networks
 
CA Technologies Survive and Thrive in the Application Economy- August 2014
JAX Chamber IT Council
 
Cisco SMB Business Advantage Now Breakfast Club.pdf
rnr32119
 
Who says Elephant Can't Dance?
Anand Sharma
 
Innovate Faster! 6 Steps to Daily Software Releases
Victoria Livschitz
 
Fast IT Mariano O'Kon, Cisco Live Cancun 2014
Felipe Lamus
 
Implementing Fast IT Deploying Applications at the Pace of Innovation
Cisco DevNet
 
Cisco IT Service Transformation
Cisco Russia
 
Cisco Connect Halifax 2018 Accelerating the secure digital business through...
Cisco Canada
 
Keeping Technology Current: A Driver for Change
Cisco Canada
 
Cisco connect winnipeg 2018 accelerating the secure digital business throug...
Cisco Canada
 
Rising Above the Noise: Continuous Integration, Delivery and DevOps
IBM UrbanCode Products
 
Cisco Strategic Profile
sezzzwho
 
Devs are from Mars, Ops are from Venus, Maish Saidel-Keesing, Cisco
DevOpsDays Tel Aviv
 
Devs are from Mars, Ops are from Venus
Maish Saidel-Keesing
 
Why DevOps Matters To The CIO
benjaminwootton
 
Cisco Connect Ottawa 2018 dev net
Cisco Canada
 
Ad

More from Lauren Cooney (12)

PDF
Spark Labs: Overview & Services
Lauren Cooney
 
PPTX
Cisco Open Source Strategy: OpenStack Summit 2016
Lauren Cooney
 
PPTX
Haas Women in Leadership Conference 2014: Authenticity in the Corporate World
Lauren Cooney
 
PPTX
Defrag Keynote 2012: The Arab Spring of Software
Lauren Cooney
 
PPTX
Network Programmability for Developers: Why It's Time to Care
Lauren Cooney
 
PPTX
Web2Expo NY 2009 Presentation
Lauren Cooney
 
PPTX
Building A Site For Your Dev Community For Public
Lauren Cooney
 
PPTX
Brand-ology:Tips and Tricks for Personal Branding
Lauren Cooney
 
PPT
Web Platform Installer Announcement
Lauren Cooney
 
PPT
Internet Exporer 8 BETA PREVIEW
Lauren Cooney
 
PPT
Info 2.0 and IBM Mashup Center
Lauren Cooney
 
PPT
API Conference: March 2008
Lauren Cooney
 
Spark Labs: Overview & Services
Lauren Cooney
 
Cisco Open Source Strategy: OpenStack Summit 2016
Lauren Cooney
 
Haas Women in Leadership Conference 2014: Authenticity in the Corporate World
Lauren Cooney
 
Defrag Keynote 2012: The Arab Spring of Software
Lauren Cooney
 
Network Programmability for Developers: Why It's Time to Care
Lauren Cooney
 
Web2Expo NY 2009 Presentation
Lauren Cooney
 
Building A Site For Your Dev Community For Public
Lauren Cooney
 
Brand-ology:Tips and Tricks for Personal Branding
Lauren Cooney
 
Web Platform Installer Announcement
Lauren Cooney
 
Internet Exporer 8 BETA PREVIEW
Lauren Cooney
 
Info 2.0 and IBM Mashup Center
Lauren Cooney
 
API Conference: March 2008
Lauren Cooney
 

Recently uploaded (20)

PDF
RAT Builders - How to Catch Them All [DeepSec 2024]
malmoeb
 
PPTX
Machine Learning Benefits Across Industries
SynapseIndia
 
PPTX
Agile Chennai 18-19 July 2025 | Workshop - Enhancing Agile Collaboration with...
AgileNetwork
 
PDF
Build with AI and GDG Cloud Bydgoszcz- ADK .pdf
jaroslawgajewski1
 
PDF
The Future of Artificial Intelligence (AI)
Mukul
 
PPTX
AI Code Generation Risks (Ramkumar Dilli, CIO, Myridius)
Priyanka Aash
 
PDF
CIFDAQ's Market Wrap : Bears Back in Control?
CIFDAQ
 
PDF
Market Insight : ETH Dominance Returns
CIFDAQ
 
PDF
Structs to JSON: How Go Powers REST APIs
Emily Achieng
 
PPTX
Dev Dives: Automate, test, and deploy in one place—with Unified Developer Exp...
AndreeaTom
 
PDF
Tea4chat - another LLM Project by Kerem Atam
a0m0rajab1
 
PPTX
AVL ( audio, visuals or led ), technology.
Rajeshwri Panchal
 
PPTX
Farrell_Programming Logic and Design slides_10e_ch02_PowerPoint.pptx
bashnahara11
 
PDF
Responsible AI and AI Ethics - By Sylvester Ebhonu
Sylvester Ebhonu
 
PPTX
Agile Chennai 18-19 July 2025 | Emerging patterns in Agentic AI by Bharani Su...
AgileNetwork
 
PDF
How ETL Control Logic Keeps Your Pipelines Safe and Reliable.pdf
Stryv Solutions Pvt. Ltd.
 
PPTX
Applied-Statistics-Mastering-Data-Driven-Decisions.pptx
parmaryashparmaryash
 
PDF
Research-Fundamentals-and-Topic-Development.pdf
ayesha butalia
 
PPTX
Simple and concise overview about Quantum computing..pptx
mughal641
 
PDF
The Past, Present & Future of Kenya's Digital Transformation
Moses Kemibaro
 
RAT Builders - How to Catch Them All [DeepSec 2024]
malmoeb
 
Machine Learning Benefits Across Industries
SynapseIndia
 
Agile Chennai 18-19 July 2025 | Workshop - Enhancing Agile Collaboration with...
AgileNetwork
 
Build with AI and GDG Cloud Bydgoszcz- ADK .pdf
jaroslawgajewski1
 
The Future of Artificial Intelligence (AI)
Mukul
 
AI Code Generation Risks (Ramkumar Dilli, CIO, Myridius)
Priyanka Aash
 
CIFDAQ's Market Wrap : Bears Back in Control?
CIFDAQ
 
Market Insight : ETH Dominance Returns
CIFDAQ
 
Structs to JSON: How Go Powers REST APIs
Emily Achieng
 
Dev Dives: Automate, test, and deploy in one place—with Unified Developer Exp...
AndreeaTom
 
Tea4chat - another LLM Project by Kerem Atam
a0m0rajab1
 
AVL ( audio, visuals or led ), technology.
Rajeshwri Panchal
 
Farrell_Programming Logic and Design slides_10e_ch02_PowerPoint.pptx
bashnahara11
 
Responsible AI and AI Ethics - By Sylvester Ebhonu
Sylvester Ebhonu
 
Agile Chennai 18-19 July 2025 | Emerging patterns in Agentic AI by Bharani Su...
AgileNetwork
 
How ETL Control Logic Keeps Your Pipelines Safe and Reliable.pdf
Stryv Solutions Pvt. Ltd.
 
Applied-Statistics-Mastering-Data-Driven-Decisions.pptx
parmaryashparmaryash
 
Research-Fundamentals-and-Topic-Development.pdf
ayesha butalia
 
Simple and concise overview about Quantum computing..pptx
mughal641
 
The Past, Present & Future of Kenya's Digital Transformation
Moses Kemibaro
 

The Developer is the New CIO: How Vendors Adapt to the Changing Landscape

  • 1. © 2010 Cisco and/or its affiliates. All rights reserved. 1© 2010 Cisco and/or its affiliates. All rights reserved. 1 Lauren Cooney Sr. Director, Software Market & Developer Strategy Cisco Systems [email protected] www.twitter.com/lcooney Your Dev Team Just Became the New CIO The Changing Development Landscape & How to Make It Work For You September 2012
  • 2. © 2010 Cisco and/or its affiliates. All rights reserved. 2 A Little Bit About Me Background:  Venture Capital  Developer Community: BEA Systems  IBM: Open Source, APIs, Mashups & Big Data  Microsoft: Make Web Not War  Juniper Networks: Built Developer Network, Product Mktg (SW)  Cisco Systems: Champion the User & Great Experiences with New Software, Open Source & Development Communities What’s My Job?  Help Cisco Empower Users with New Software Opportunities, Technologies & Products.  Give our customers, developers (internal & external) great experiences with Cisco, our products, and help them learn about new & emerging technologies.  Help Shift Culture Internally to More Actively Support the Changing Need of Our Current & Future Customer Base.  Raise a little bit of hell every once in awhile (fight the good fight for the community).
  • 3. © 2010 Cisco and/or its affiliates. All rights reserved. 3 On The Agenda  Ground Rules  Inside & Outside Your Business  The Changing Ecosystem  Digging into the Data  Real World Examples  How Do We Tackle This?  Summary Courtesy Hugh McLeod, Gaping Void
  • 4. © 2010 Cisco and/or its affiliates. All rights reserved. 4 Ground Rules  I Will Not Be Giving a Pitch  Ask Questions  Feel Free to Debate  Ask More Questions  Follow-up! ([email protected])
  • 5. © 2010 Cisco and/or its affiliates. All rights reserved. 5 Technology Shifts, But Needs Are the Same. Not Enough Time, Money, or Headcount. About That Revenue…  Systems & Storage “As-A- Service” On/Off Premise  More Business is Better Than Bottom Lines.  Data Management & Analysis  Development in Multiple IT Departments & on Front-End (Dev, Marketing, Sales)  On-Demand Requests Inside Your Business Outside Requirements  On-Demand Requests  Faster Services, Sites  Yesterday is Too Late  Real Time/Always On  The Computer is in Your Pocket.  3rd Party Development or Access to Your Platforms and Information.  Buying Your Services, As A Service (it better work).
  • 6. © 2010 Cisco and/or its affiliates. All rights reserved. 6 There’s A New Sheriff In Town  It’s Not An Evolution, It’s A Transformation with more buying power than ever before.  Democratization & Flattening of IT (Developers Choose, Not Their Managers, Not the CIO)  More Developers than ever before are empowered to spend in the $10K to $50K price-range.*  Shift of business responsibility & revenue growth to developers vs. full IT organization.  Saving Money is Good. Growing the Business is Better.  Cross Platform Tooling Wins, with Choice of Languages, Tools, Integration into Existing Systems Required.  Dev/Ops, No-Ops, Continuous Dev, Test, Deploy at Speed Business versus Systems move. The Developer Elite Emerges as New & Empowered Decision Makers 6 *Evans Data, 2011
  • 7. © 2010 Cisco and/or its affiliates. All rights reserved. 7 The Flattening of IT Leads to Increasing Demands On the Business, On You, On Your Team.  How Fast You Can Deliver It, And Will it Cost Me?  Does it Integrate Well with Systems/Applications I Already Have?  Can I use Tools & Languages I Already Know?  How Can I Access It and When?  How Smart Is It, and is it Raw Data or Information?  How Can I Control It, Secure It (If At All Possible)?  How Can I Drive New Revenue From This?
  • 8. © 2010 Cisco and/or its affiliates. All rights reserved. 8Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 8 The New Developer Demands Vendors Need to Step Up The Game
  • 9. © 2010 Cisco and/or its affiliates. All rights reserved. 9Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 9 ―How Can I Configure a Router, A Firewall, A Load Balancer, Server & Storage through APIs?‖
  • 10. © 2010 Cisco and/or its affiliates. All rights reserved. 10Cisco ConfidentialCisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 10 ―…the Web is inherently cross- platform. That‘s the whole point of the Web: Ubiquitous access to information.‖ Majd Taby, Software Engineer, Strobe (Acq. By Facebook); former Apple UX Engineer)
  • 11. © 2010 Cisco and/or its affiliates. All rights reserved. 11 Marc Andreessen, 2007 ―A ‗platform‘ is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform‘s original developers could not have possibly contemplated, much less had time to accommodate…‖ ―The key term in the definition of platform is ‗programmed‘. If you can program it, then it’s a platform. If you can’t, then it’s not.‖
  • 12. © 2010 Cisco and/or its affiliates. All rights reserved. 12 Everything is Becoming Programmable Your Development Team is Leading This Revolution
  • 13. © 2010 Cisco and/or its affiliates. All rights reserved. 13 IT is Flattening… and the DIY Economy is Incoming Developers Have More Buying Power Thank Ever Before (up to $50K) Most Fall into the $10K bucket… But recurring revenue & credit card swipes under $500 price point will win.
  • 14. © 2010 Cisco and/or its affiliates. All rights reserved. 14 The Long Tail Effect It‘s Not the Big Guys Fueling these Changes  Start-up Culture Fueling the Dev/Ops & No/Ops Culture  Ownership of Code is Pride in What You Deliver. It increases morale, allows everyone to be part of something big (versus just ―the engineers‖ or ―operations‖ or ―test‖).  Given history, this will repeat itself with spending responsibility, increasing choice of products & technologies, and fuel demand for CIOs to hire in developers that aren‘t afraid to make the tough decisions (But better be good at it). Image: The Wired Blog: The Long Tail
  • 15. © 2010 Cisco and/or its affiliates. All rights reserved. 15 APIs, Tooling Consistency & Developer User Experience Matter Most (DX) In DIY Economy: • Users & Developers both demand ease of use, tools they already know how to use, easy to access/free/open source solutions and something that they can get jump-started on in under 5 minutes… • PS: If your download or sw install (or online offer) takes more than 5-10 minutes to acquire, you‘ve lost a customer. Image via Softwareas.com/KISS
  • 16. © 2010 Cisco and/or its affiliates. All rights reserved. 16 The Evolution of Developer Experience IT is Flattening. Experience is Demand, not Ask.  It‘s likely your free software will *not* be used if downloaded.  Only 55% of developers manage to evaluate just 50% of the software they download.  In order to get your software used, ensure that the user experience is consistent from beginning to end  Download  Install  Deploy  Must be Free  Do *not* underestimate the install experience. Majority of software users stop trying to use a product if it can‘t/won‘t install properly or does not have baseline requirements most developers use.
  • 17. © 2010 Cisco and/or its affiliates. All rights reserved. 17 User Experience Must Be Delivered. • Developers, Engineers, and Technical roles alike are expecting better user experiences across their entire IT & development infrastructure now more than ever before. • With the flattening of IT, skill-sets are evolving and developers expect easier & better ways to build, automate & extend across not just one level of business anymore, but their entire infrastructure. • Will It Run? What About Uptime? It‘s about how fast, how stable, how secure. Features come second. If your product usability & features are robust (must be coupled together) you will get more revenue for your product. • It‘s not about the technology going away… it‘s about the evolution of how people want to build and are utilizing products, services, and more in new ways to meet their business needs Companies Need to Deliver on Their Products Based on How Users Want to Experience Them.
  • 18. © 2010 Cisco and/or its affiliates. All rights reserved. 18 Community Comes First Drive Free, Create the Base… then Provide Upsell Features/Functionality for those who require it… and consult your User Base when Planning your Rev Model. Free or Open Source; Build the Community first & the Revenue Will Come Later The Better You Bundle, The More You *Will* Sell. Price per Usage Increasingly Popular (because it can be as simple as a Credit Card Swipe)
  • 19. © 2010 Cisco and/or its affiliates. All rights reserved. 19 Word of Mouth ―The #1 Thing You Need to Grow‖ Picture Courtesy HBR
  • 20. © 2010 Cisco and/or its affiliates. All rights reserved. 20 ―An Organization‘s Ability To Learn, and Translate that Learning Into Action Rapidly, Is the Ultimate Competitive Advantage‖ Jack Welch
  • 21. © 2010 Cisco and/or its affiliates. All rights reserved. 21 Real World Use Case: Microsoft
  • 22. © 2010 Cisco and/or its affiliates. All rights reserved. 22 Successful Results Mean Connecting the Dots… Web Platform Installer: - For Server, IIS, DB, Frameworks & More - All Tools (Visual Studio, Azure SDKs, VWD, Dev Kits) - Multiple Products, Multiple Languages - System Check for Quality Install - Re-Run to Get Quick Upgrades - One Installer Download = Multiple Products Inside, Click to Choose SDK, Language, Preferences. - Free; No Support Costs (Community Support) or Low Cost
  • 23. © 2010 Cisco and/or its affiliates. All rights reserved. 23 Let‘s Take a Quick Look at Cisco Today… and Tomorrow.
  • 24. © 2010 Cisco and/or its affiliates. All rights reserved. 24 Smarter Technologies, Cross-Platform & Serviceable (Everything is Programmable)1 Create a consistent (amazing) user experience with common software components & features2 All the features you love across Platforms & ability to extend them further3 Consistent delivery of services & new technologies; improved scalability4 Reduce time to integrate new software, new features, improve deployment times5 Integrate into existing environments while using the language you know & tools you choose6 UserExperienceDelivered Serviceable,Deployable,Scalable. CrossPlatform&Consistent How We’re Changing OUR Thinking
  • 25. © 2010 Cisco and/or its affiliates. All rights reserved. 25 Powerful & Intelligent User Experience for Everyone. All Platforms. Delivered. All Cisco Routers & Switches Cross-Platforms APIs & Web Services Programmability Integrated, Extensible Services  Rapid App/Service Creation  Easier & Web Friendly Interfaces  Accessibility To Data  Language & Tool Choice  Code Re-Use, Consistent Features  Modular & Flexible Components  All Technology, All Platforms  Release Simplification Physical & Virtual  Add-on versus Replace  Integration & Interoperability  Build on Current Investments Existing Environments & Apps  Real-Time & On Demand Access  Extension to New Business Platforms  Extension to New Users, With Control
  • 26. © 2010 Cisco and/or its affiliates. All rights reserved. 26 Support Your Customers & Meet Their Needs  Move to support Open projects in addition to Standards bodies.  Open Source  GitHub  Code Contributions across vendor-boundaries  Learning Paths & Integrating Products into What Customers Already Use  Tooling  Open Source & Proprietary  Focus on User Experience: Either Tools users know how to use or amazing user experiences  Ensure it works across all platforms (versus limited based on ―user type‖) Software Delivery  New Delivery Models & Methodologies  Terminology Shift (Beta, GA, Releases to Web… more releases, more often, more agile)  Free/Freemium
  • 27. © 2010 Cisco and/or its affiliates. All rights reserved. 27 Make Your Users Successful… Always The #1 Rule  Your Users Will Always Be Evolving… and that‘s okay. Just Make Sure You Bring them along with you for the ride as your company shifts for their benefit.  The number one job I focus on is ensuring our users are successful today, tomorrow, and in the next 5-10 years. Sometimes it‘s uncomfortable. Well, change is, but it‘s also necessary. Embrace it.  You are not only looking to ensure your customers as users are successful – but also your own development teams. As you evolve with new methods, technologies, practices, ensuring transparency each step of the way is critical.
  • 28. © 2010 Cisco and/or its affiliates. All rights reserved. 28 In Summary It‘s Always About Your Users – Internally & Externally Allow Your Development Teams to Be Creative.. Word Will Spread Deliver Amazing User Experiences, from Software Product Itself to Download & Deploy. Think About Software Distribution from the Outside In… How Do You & Your Teams Want to Consume, then Use that As Your Model for Your Customers Community Comes First, Then Revenue. Always. Take Risks. Let Your Dev Team Do More. So You Have Time to Focus on the Business.
  • 29. © 2010 Cisco and/or its affiliates. All rights reserved. 29 Thank you. Lauren Cooney Sr. Director, Software Strategy Cisco Systems Twitter: @lcooney

Editor's Notes

  • #2: And PS – it’s not a bad thing
  • #3: Sometimes to do this, you need to tell people inside your company what they don’t want to hear.A little story – “she’s a hand-grenade, but a really good one to have”If there’s an elephant sitting in the room you need to call it out…
  • #6: Note that this is past 5 years – not new.Inside your business… belowNote that it’s not “external demands” – it’s Requirements. Why? Because to be successful, businesses have to deliver on these requests. If not, you lose a customer. You lose a sale. Your best friend from a different division just decided not to invite you out for beers. This is not a demand. It’s a requirement. Systems: ERP, SCM, moreServices: SaaS/PaaSOn/Off Premise: Cloud, Data Centers, Virtualized Environments – it’s a question of what works best, how fast, and how much more business will it drive versus just cost-savings. Also a question of how fast my team can get it up and running. Bottom Lines: Cost-Savings/ROIManagement: Big Data, Analytics & BISources: Network, DB, Server, Storage, AppsDevelopment: Multiple Sources & On-Demand
  • #7: Developers wear many hats. No longer constrained to “role” or “task” – they own end to end functions Been in the works for 10+ years. The network is the latest to experience it, but developers and engineers are already driving toward it inside of their organizations. If It Doesn’t Work, Integrate, or is Too Slow, there is always a work-around – developers will find it. And their managers will notice. Flow architecture: is focused on elastic & flexible components for asynchronous processing and operations that need fast scalability.Cell Architectures: parallelism focus – requires components to be isolated from each other and can adjust to what user needs on demand (bandwidth), isolate failures, and allow for rolling upgrades, testing, and can be contained for environments where you need to simply find out “if it works” versus full scale deployments.
  • #8: From internal teams, to different business units, to customers who demand it we’re asked to deliver this as well.Access to new platforms. To code. To customer names. To Services both internal & external (Who Wants to Spin up A Server Farm Today?)The Information Access ShiftThe Information Era Is Not New, But Has Just Begun.Your Computer Is In Your Pocket.Great Experiences Required. Business Mapping to the Speed Your Systems Move (and it needs to be faster).Services-as-a-ServiceThe Cloud is Just The Beginning.Everyone is a Developer, Regardless of Skill.
  • #11: Breaking down the walled garden of cloudCross platform tooling & experience is of ultimate need – one user experience across products is necessary – preferably cross vendor
  • #13: Servers. The Network. Storage, Databases, APIs, easy and free access to information are driving these changes.
  • #14: You know who has really driven these changes? Amazon. Once you build a website using AWS, you want to build more using it.On-demandTypically always onPay as you go for what you need
  • #15: Let’s look at start-upsTo get investment, you need to ensure that you have product today – before – there wasn’t product needed – anyone remember those days?But with new technology comes easier and lower cost ways to build, not succeed, and try, try again – eventually folks can get to something that works, and works well.With this, spending is increasing
  • #19: Ensure you cross-link via GitHub (best code offering out there)Starting to remove Open Source models as fastest & starting to be as high-quality way to post code
  • #21: This here is why devops and accepting change in organization is of ultimate importance.This is why dev-ops emerged.
  • #22: Use case – Microsoft from the inside to outside
  • #23: http://news.softpedia.com/news/1-5-Million-Downloads-of-Web-Platform-Installer-for-Windows-111544.shtml1.5 downloads = 10M Products Inside Empowering the Developers – for one simple MSDN Subscription ServicesIntuitive & Easy to Use One Stop Shop for Community & UsersEasy to Get Products: One, Easy & Small Install=Several ProductsCorrect Requirements & Tooling, Language & Plugins, Apps as needed included based on check-boxes.UX & UI & Bundling for Experience Developer Experience & API Modeling Consistent Across All Platforms; Install Product has everything multiple audiences want.Small Get-Started Packages; Inexpensive or Free (support or ads supports cost of community).
  • #26: our approach of moving from platform specific OS to intelligence through networking software is led by four key conceptsThrough software and code sharing, and internal practices, we can provide standardized and predictable releases across all platforms while enhancing features and functionalities and consistencies across all platformsWith services integration in software and network-wide APIs, we can provide better management and serviceabilityAnd all of this is being done while respecting the current investments that customers have already made
  • #28: Deliver them as advanced info as I can about where Cisco is goingCreate groups that are under NDA that represent cross section of Cisco customers, collect feedback from them (hint: they are not CIOs, they are real engineers, architects, sys-admins)Ensure we have educational paths for users to onramp. Your job isn’t going away – but it may change. We’re helping our users to shift as their roles shift, as the industry shifts.