Code simple, but not simpler discusses ways to develop enterprise applications based on "POJOs in Action" by Chris Richardson. Key messages include making everything as simple as possible while avoiding oversimplification, and that every technology has benefits and drawbacks. The document discusses domain models, transaction scripts, encapsulating business logic, accessing databases, handling concurrency, and long transactions. It compares object-relational mapping frameworks to other data access approaches and concurrency patterns like optimistic and pessimistic locking.