Predictive Analytics with IBM Cognos 10
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Find how to add more value to your Business Intelligence and Performance Management solutions by incorporating predictive analytics using IBM Cognos 10. Learn about the integration of Predictive Analytics and SPSS functionality, and how it fits with the Cognos platform. View the video recording and download this deck: http://www.senturus.com/resources/ibm-cognos-10-demo-predictive-analytics/. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.
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Predictive Analytics with IBM Cognos 10
- 1. Part of the BI Demystified Series Predictive Analytics with IBM Cognos 10 March 16, 2011 Presented by Senturus, Inc. Helping Companies Learn From the Past, Manage the Present and Shape the Future
- 2. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence”
- 3. Today’s Agenda • Welcome and Introduction • CPM Evolution & Why now • What is Predictive Analytics? • How does it fit in? • Demo • Case Study & Benefits • Next steps • Q&A and Wrap-up
- 4. Today’s Format • Demonstration will begin shortly • Please submit questions via the GoToWebinar Question pane in the GoToWebinar control panel • We will address questions LIVE at the conclusion of the presentation, so if you do not get an immediate response, please HOLD ON! • We will try to answer EVERY question via email if we do not get a chance to respond while you are attending the Webinar
- 5. Welcome and Introduction • Today’s Presenters: John Peterson Co-Founder, Chairman & COO Senturus Noah Kusz SPSS Strategic Account Manager IBM Murray Hubley Predictive Analytics Solutions Architect IBM
- 6. Who is Senturus ? • Consulting firm specializing in Corporate Performance Management – Business Intelligence and Enterprise Planning – Platform-independent – Currently IBM Premier Solutions Partner – Cognos Platinum Partner 2002-2008 • Solution & Service Offerings – Pre-built solutions – Complete project implementations – Assessment and Roadmap consultations – Training: • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars • Led by professional trainers and seasoned consultants
- 7. A few of our 400+ Clients
- 8. Situation PREDICTIVE ANALYTICS - WHY NOW?
- 9. The Evolution of CPM Predictive Analytics Rear Advanced Visualization View Integrated Planning & Mirror Forecasting Dashboards & Scorecards OLAP & Ad-hoc Forward SQL Reports Looking Operational Reports
- 10. Today’s situation Why the time is ripe • Organizations have spent over a Trillion dollars on operational systems (ERP, CRM, etc.) which contain massive amounts of valuable digital data • Organizations have spent Billions of dollars on Business Intelligence systems and data marts/warehouses • I.E. – the data is there!
- 11. Today’s situation (cont.) Why the time is ripe • Moore’s law has driven massive increases in computing power, storage space, and network bandwidth. • …while reducing cost • Thus, driving esoteric applications into the mainstream. • I.E. The power and software is there!
- 12. Today’s situation (cont.) • BUT, most BI systems still simply pump out canned reports • AND, expect humans to sift through it all in order to make impactful business decisions and take appropriate action We can do so much more…
- 13. Foundation PREDICTIVE ANALYTICS DEFINITION & OVERVIEW
- 14. Predictive Analytics in Action DEMO To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the IBM Cognos Business Intelligence. It is entitled IBM Cognos 10 Demo: Predictive Analytics
- 15. Senturus Upgrade Services REMOVING THE RISK OF THE COGNOS 10 UPGRADE
- 16. Special Senturus Cognos 10 Upgrade Package Senturus Upgrades In your $3,495 Cognos 8 to Development COGNOS Fixed Price Cognos 10 environment Contact [email protected] for details
- 17. Senturus Training Services MAKING THE MOST OF YOUR SYSTEM
- 18. Senturus Training Options • IBM Public Classroom Training • Training from a Certified Partner, On-site or Public • Custom On-site Training • Small group Mentoring/Knowledge Transfer • Remote/On-line Training • Computer Based Training • Upcoming Senturus Public Training Events…
- 19. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence”
- 20. Noah Kusz – SPSS Strategic Account Manager Murray Hubley – Predictive Analytics Solutions Architect What is Predictive Analytics and Why You Should Care Business Analytics software © 2011 IBM Corporation
- 21. Business Analytics software Webinar Agenda What is Predictive Analytics? How you can easily integrate both predictive and statistical results into your Business Intelligence system. What is Cognos Statistics? Leverage existing BI data for predictive analytics and data relationship discovery Demonstration Q and A © 2011 IBM Corporation
- 22. Business Analytics software Challenges Facing Decision Makers Lack of Insight 1 in 3 managers frequently make critical decisions without the information they need Volume of Digital Data Inefficient Access 1 in 2 don’t have access to the information across their organization needed to do their jobs Variety of Information Inability to Predict 3 in 4 business leaders say more predictive information would drive better decisions Velocity of Decision Making Source: IBM Institute for Business Value © 2011 IBM Corporation
- 23. Business Analytics software Predictive Analytics: Defined Data driven approach to problem solving Focused on business objectives Leverages organizational data Uncovers patterns using predictive and descriptive techniques Uses results to help improve organizational performance © 2011 IBM Corporation
- 24. Business Analytics software Why is Predictive Analytics important? • Analyzes patterns found in historical and current transaction data as well as attitudinal survey data to predict future outcomes • Enables more proactive decision making, driving new forms of competitive advantage: – How do I reduce churn and retain the most loyal customers to maximize profitability? – How can I detect and prevent fraudulent activity to reduce risk? – Which factors are most likely to drive customers to choose my product vs. the competitor’s? © 2011 IBM Corporation
- 25. Business Analytics software What Does Predictive Analytics Do? Predictive Analytics uses existing data to provide valuable business insight and enable smarter outcomes – Predict • Response to a direct marketing campaign • Customer behavior • Optimal price for a policy • Factors most associated with a business problem – Group • Develop segmentation system for differential marketing – Associate • Next-best- product analysis for better cross-selling • Determine important relationships and “market baskets” within the population – Find outliers • Identify likely cases of fraud or lifestyle changes © 2011 IBM Corporation
- 26. 2 6 Business Analytics software SPSS, an IBM Company: Leader in Predictive Analytics 40 Year Heritage –280,000 customers –Global operations in 60 countries –95% of Fortune 1000 companies –Recognized as industry leader Highest Customer Satisfaction –90% report improvement in productivity Returning Highest ROI –94% achieved positive ROI in 10.7 months “One of the highest ROI scores Nucleus has ever seen” Rebecca Wettemann, V.P. of Research, Nucleus Research © 2011 IBM Corporation
- 27. Business Analytics software Information Management Architecture Information On Demand: Unlocking the Business Value of Information Predictive Analytics: Alerts, Simulation, Forecasting, Predictive SPSS Modeling Text Analytics Descriptive Analytics: How are we doing? Why? What to we plan to do about it? Information Integration and Warehousing: Establish accurate, trusted information for a single version of the truth Flexible Architecture for Leveraging Existing Investments Data and Content Management: An efficient and solid foundation for managing data and content over its lifecycle Other Information & Application Sources © 2011 IBM Corporation
- 28. Business Analytics software This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence” 28 © 2011 IBM Corporation
- 29. Business Analytics software IBM BI and Performance Management Capabilities Help Decision Makers Find the Answers How are we Why are we What should doing? on/off track? we do next? © 2011 IBM Corporation
- 30. Business Analytics software SPSS Enables New Solution Value for IBM Cognos Customers How are we Why are we What should doing? on/off track? we do next? Addition of KPPs Broad distribution Time series (Key Performance of statistical forecasting Predictors) results New customer Predictive analytics for insight through deeper understanding Data Collection of the data © 2011 IBM Corporation
- 31. Business Analytics software SPSS Predictive Analytics Software Data Collection Delivers accurate view of customer attitudes & opinions • IBM SPSS Data Collection Statistics Drives confidence in your results & decisions • IBM SPSS Statistics Modeling Brings repeatability to ongoing decision making • IBM SPSS Modeler • IBM SPSS Text Analytics Deployment Maximizes the impact of analytics in your operation • IBM SPSS Decision Management • IBM SPSS Collaboration & Deployment Services © 2011 IBM Corporation
- 32. Business Analytics software IBM Cognos Statistics – SPSS: Predictive Analytics Software Exposes a subset of 4 Key Categories commonly used Statistical functions and reports from SPSS in Cognos 10 Data Collection Delivers an accurate view of customer attitudes & opinions • PASW Data Collection Statistics Drives confidence in your results & decisions • PASW Statistics Modeling Brings repeatability to ongoing decision making • PASW Modeler • PASW Text Mining Deployment Maximizes the impact of analytics in your operation • PASW Decision Management • PASW Collaboration & Deployment Services SPSS Modeler – Cognos Nodes: - Source from Cognos Model - Export to Cognos model/package © 2011 IBM Corporation 32
- 33. Business Analytics software Statistics vs. Data Mining Top-Down Bottom-Up Query, Search Data Mining, Text Mining A Statistical Approach can involve a user forming a theory about a possible relationship in a database and converting that to a hypothesis The difference with data mining is and testing that hypothesis using a that the interrogation of the data is statistical method. It is a manual, done by the data mining method user-driven, top-down approach to rather than by the user. It is a data analysis. - Source DM Review data-driven, self-organizing, bottom-up approach to data analysis that works on very large data sets. * "Statistical Modeling: The Two Cultures," Leo Breiman, Statistical Science, 2001, Vol.16 (3), IBM Corporation © 2011 pp.199-231.
- 34. Business Analytics software SPSS Predictive Analytics Easy to Learn / Visual Design Paradigm – Visual approach - no programming – Comprehensive range of data mining functions – Flexible deployment options – Tightly Integrated with Text Analytics Powerful Automated modeling – Automated data preparation – Multi model creation & evaluation – Integrated analysis of text, web, & survey data Open & Scalable architecture – No need for proprietary databases – SQL pushback – Maximized use of infrastructure with multithreading, clustering and use of in-database data mining procedures – Already fully integrated with additional IBM technology © 2011 IBM Corporation
- 35. Business Analytics software What is Cognos Statistics? Wizard-driven statistical analysis seamlessly integrated within core business reporting environment in Cognos 10 Seamlessly integrated within Report Studio Includes a subset of commonly used SPSS statistical functions Based on the market leading SPSS statistical engine Mass distribution through Dashboards and Reports Works for data sources supported by IBM Cognos Platform Benefits Support key organizational decisions with fact based statistical evidence Provide strong visualization of common statistical analysis for easy consumption Provide mass distribution of statistical analysis to business users across the organization via reports and dashboards © 2011 IBM Corporation
- 36. Business Analytics software Who Uses Cognos Statistics? Target Audience: Professional Report Author Creates reports for the line of business (Business Analysts, Business Managers) to support decision making – Not a statistical expert, but may have some basic statistical knowledge – Can now enhance reports with common statistical evidence, for example: • Finance How accurate and reliable is our current forecast and targets based on historical trends? • Human Resources What is our distribution on employees nearing retirement? What’s the month-over- month trend? • Sales and Marketing What is the correlation between marketing activity and same quarter sales? Which activities are more effective in leading to higher sales opportunities? • Operations What products and shifts are 3 sigmas outside of our quality control standards? What is the month-over-month trend? © 2011 IBM Corporation
- 37. Business Analytics software © 2011 IBM Corporation
- 38. Business Analytics software Access Cognos BI Data inside SPSS Modeler Benefits – Leverage investment in Cognos BI – Leverage FM Model Relationships between objects – Leverage Calculated attributes from FM Model – Enable easy access to Cognos BI data inside Modeler – Avoid manual extraction & import of data IBM Cognos Nodes – Source & Export – Read / Write from Cognos Packages © 2011 IBM Corporation
- 39. Business Analytics software Streamline Process to Distribute Predictive Results ->Analytics everyone can use to gain new insight -> Do More • Enable access to • Streamline process to Cognos BI data inside distribute results Common SPSS Modeler Business Model • Automatically publish • Leverage investment in Cognos BI predictive results to data modeling and BI package access of Cognos BI Enabling Data Mining with Business Intelligence IBM Confidential © 2011 IBM Corporation
- 40. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence”
- 41. Contact Senturus Senturus, Inc www.senturus.com [email protected] 888-601-6010